Marketing Monday: First 30 Days Stats

Scott Costello All, Blog, Marketing 3 Comments

I’ve been mailing out of state owners for about two months now and I’ve been getting a very good response rate compared to any of the other lead types that I’ve sent to.  In the past I’ve sent to Probates and Foreclosures and although probate got me a decent return of around 5%, I just wasn’t getting the return for my marketing dollar.  The foreclosure response rate was terrible at under 1%. Each week I send out about 30 Out of …

Marketing Monday: Seller Voicemail Examples

Scott Costello All, Blog, Marketing 1 Comment

I’ve been getting a very good response rate over the past month with my out of state owners mailings.  The response rate has been around 15% to 20%, I don’t have an exact figure yet but I will once I update my database with the recent round of calls I got last week.  Once I do that I’ll post some more stats on how things are going. In the mean time I wanted to share some of the voice mail responses that …

Marketing Monday: Bandit Sign Campaign

Scott Costello All, Blog, Marketing 5 Comments

Lance and I have been consistent with putting out bandit signs each Saturday morning for the past month or so. I will admit it’s not something I enjoy doing very much. Between the fear of running into cops (the lower end the town, the more cops patrolling at 5am) and the waking up at 4am is tough to deal with each weekend. Having someone to go with you makes it a ton better however and if it weren’t for Lance I’m sure …

5 Tips for Printing Yellow Letters Better

Scott Costello All, Blog 16 Comments

Over the past two weeks I’ve been struggling through certain aspects of creating my yellow letter marketing campaigns.  I wanted to share with you some tips that helped me produce better yellow letters quicker and with less frustration. 1) Use thick enough yellow or white lined paper This is something I never thought about before buying a lot of yellow lined notebook paper. I ended up purchasing the cheapest pads I could find off of amazon ( Yellow Notebook Pads). …

Marketing Monday: Getting Buyers on the List

Scott Costello All, Blog, Marketing 4 Comments

Coaching Call On my coaching call last Monday I found out that Kasey read my blog post prior to calling.   She really liked the idea of  putting down my weekly goals on “paper” and was thinking of recommending it to the rest of the coaching group.  Part of my reasoning for writing these posts, was to prepare for the call and give me a clear plan of attack. I call these posts “Marketing Monday” because my main focus is …

Marketing Monday: Plan To Success

Scott Costello All, Blog, Marketing 5 Comments

In order for me to stay on point and treat real estate investing more as a business and less like a hobby, I’m going to be creating a weekly marketing plan.  This plan will be based off my $200 budget and 2 hours a day (9 to 11) that I have.   I may be able to spend more then 2 hours a day on REI, but from 9pm to 11pm that is what I will be doing. I’ve tried …