Probate Monday: Going Through The Motions Is A Good Thing

Scott Costello All, Blog, Lead Tracker, Probate Investing 5 Comments

With Christmas only a few days away and New Years right after that, I’ve halted my mailings until January 3rd.  However I’m still going through the motions of putting my mail pieces together so they can be ready to be mailed out when the time is right. Staying active is a benefit on two fronts.  First it keeps me active and thinking about real estate investing during this slow down period.  I’ve always found that once a break a routine, …

My Made Up Out Of State Owners Letter

Scott Costello All, Blog 8 Comments

As I had mentioned in a post earlier this week, I am going to be sending some letters to out of state owners.  It’s a way for me to get a few more letters out there in hopes that I get more calls.   I managed to go through my coaches How To and pull out about 120 names and addresses.  Those are from 4 towns in my surrounding area. Unfortunately I do not have a letter to send these …

Scheduling Your Mailings The Easy Way

Scott Costello All, Blog, Lead Tracker 1 Comment

As promised,  here is a quick video demonstrating the new and improved Mailing Scheduler in SI Lead Manager. This version of SI Lead Manager is do out in the coming days.  If you sign up for the software in the upper right side of my blog you’ll get the current Beta 2 and also be put on a mailing list that will notify you when I’ve released Beta 3.  Beta 3 will be the final beta before I officially release …

Probate Monday: Using A Greeting Card Envelope

Scott Costello All, Blog, Probate Investing 5 Comments

Today I put my November probate mailers into the mailbox for delivery.  This mailing is the first of my test run using greeting card envelopes.   My goal is to try and get more people to open them up and improve on my 4% response rate so far.   With the holidays coming I am in a big push to get as many mailers out right now because in my coaches experience the Thanksgiving, Christmas and New Years don’t get …

How Many Bandit Signs Can Two People Put Up In 2 Hours?

Scott Costello All, Blog 16 Comments

Bandit signs are a proven marketing technique for getting your phone to ring.  Sometimes you’ll get angry people who will complain about uglifying (i just made that up!) their neighborhood, code enforcement threatening fines unless you take them down, but mostly you’ll get people needing to sell their house.  I have never put out a bandit sign before because I’m simply afraid of getting fined the first couple of times.  The funds are low as is, and getting fined will …

Printing Letters And Envelopes The Easy Way

Scott Costello All, Blog, Lead Tracker 1 Comment

Over the past 8 months I’ve been developing a Real Estate Lead Management software that will help me keep track of all my probate lead lists and the mailings I’m sending.  The program does much more then that and my end goal is to use it for all marketing and seller information.  As of now the program will only run on Windows based PC, sorry for anyone who is using a mac as I don’t know how to program for …

Wow! That’s a Low Price

Scott Costello All, Blog 2 Comments

No I’m not talking about a house.  Have you ever seen that annoying Staples commercial where the guy continually looks at the sales price of a product and yells out WOW…THAT’S A LOW PRICE!? I dislike that commercial because it’s so stupid, but it is a good lesson in marketing. Last night at my bi-weekly real estate investors meeting we had a Speed Networking night where we all got 3 minutes to chat with someone across the table.  When the …

A Call From My September Mailing At Last

Scott Costello All, Blog, Probate Investing 5 Comments

With every call I get I know I’m getting closer and closer to my first deal.  I had pretty much given up on getting any immediate calls from my September mailing.  I usually get a quick 3 to 4 calls and then a few trickle in during the following weeks.  All you can do is just make sure you send out the follow up right? I’m not setting up anything big, just throwing out an example for those people who …

Book Review: All Marketers Tell Stories by Seth Godin

Scott Costello All, Blog, Books 6 Comments

A huge part of being a Real Estate Investor is being able to market to potential sellers and buyers.  In fact, many may argue that real estate investing is all about marketing whether it be trying to sell yourself to a seller or trying to sell a property to a buyer.  If you can’t market you will not be very successful. That is the reason I picked up Seth Godin’s All Marketers are Liars Tell Stories.  I became a big …

Everyone Raves About Bandit Signs, Should They?

Scott Costello All, Blog 30 Comments

One of my action plan items for this week is to purchase 200 bandits signs.  I’ve always been a bit afraid to put out bandit signs around my area because to be honest I’m afraid to get fined.  Some say that is the cost of business, but that is tough to swallow when you are just getting started out and money is tight.   Non the less, I’m going to do as my coach suggested and try and some bandit signs …

A Couple Affiliate Sales and Extra Income Update

Scott Costello All, Blog Leave a Comment

Today is going to be a quick update on my extra earnings from my blog and other sites.  Last week I posted about trying to build up extra cash in order to fund my real estate investing marketing.  The goal is to accumulate roughly $200 of income per month through affiliate sales and PPC (pay per click) advertising.   I’ve chosen to use Google Adsense for my PPC advertiser and am currently only displaying ads on blog posts and articles that …

Probate Monday: Lead Manager Update and Mailers

Scott Costello Blog Leave a Comment

Welcome back from the holiday weekend everyone!  Hopefully you all had a chance to relax and hang out with your family and friends at a bbq or something similar.  The weather in NJ was awesome the entire weekend, mid 70’s and no humidity at all to speak of.  That is my kind of weather! Because it was a holiday weekend I held off on sending out my probate letters until today, in fact I dropped them off in the mailbox …

Getting Better Responses from Direct Mail

Scott Costello All, Blog, Probate Investing 19 Comments

With it being time to send out my probate mailers again I was brain storming to try and come up with alternate types of direct mail pieces.  I really started to think about this when Greg Harris over at 1st Round Knockout R.E.I. Blog created a post about split testing letters, postcards and a third kind of mailer (he didn’t say on his blog, but I know what it is). Then today Nick Johnson wrote a post about using those …

Short Sale Commissions

Scott Costello Blog 8 Comments

I was talking with Nick Johnson last night about a comment I made in a previous post about giving my short sale leads away to someone else for a referral fee.  Since my focus is not short sales, and to be honest I want nothing to do with them I was more then willing to give my leads up for a small referral fee.  This however is a great example of why networking and having a group of like minded …

Probate List is in Hand

Scott Costello All, Blog, Probate Investing 11 Comments

I just wanted to put up a quick update before the Thanksgiving holiday.  Yesterday I got the probate list from my source and it’s looking pretty decent, he even took the time to check the tax records for each lead to see if there was property involved in the estate.  Pretty cool! So far I’ve gone down the list anyway and have checked the tax records as well as the public records just so I can get more familiar with …