Marketing Story: Retaliation

Scott CostelloAll, Blog, Featured 5 Comments

From time to time my partner will forward me voice mail messages he gets from our marketing efforts.  They are usually from crazy people with crazy things to say.  The most recent voice mail he sent me was actually part of about 40 messages he received that day.  The calls where pretty much clogging his phone line. All the messages were just beeps, sorta like that irritating fax machine noise (or the old dialup modem sounds when you would connect …

Marketing Monday: “Not Our Personal Billboards”

Scott CostelloAll, Blog, Featured, Marketing, Unhappy Sellers 3 Comments

I’m just now getting back into the swing of things after my 2 week baby hiatus.  Because of that I am just going to share a quick little story about some bandit sign fun. A few months back, my partner end up went down to Trenton to hang some bandit signs at the butt crack of dawn.  I always get a little nervous when hanging signs in Trenton because large parts of are arguably one of the worst areas in …

bandit signs

Marketing Monday: Concentrate Those Bandit Signs

Scott CostelloAll, Blog, Featured, Marketing 3 Comments

Bandit signs are not my favorite form of marketing for a couple of reasons.  Having to get up early in the morning or doing them late at night doesn’t appeal sync with my body clock to well.  Also I don’t like the constant fear of being fined by the town.  With those things being said I still hang signs because it has been proven to work. All Over The Place For the most part, my partner and I tried to …

we-buy-houses bandit sign

Marketing Monday: I’ve Been Caught!

Scott CostelloAll, Blog 11 Comments

One of the ways I market for sellers is to put out bandit signs.  It’s not a large campaign by any means, just 25 signs every couple of weekends.  I like the idea of bandit signs because lots of potential sellers are seeing your signs.  Unlike direct mail where one letter will be seen by only one potential seller, one bandit sign could be seen by hundreds of potential sellers. However, there are many things I don’t like about bandit …

Marketing Monday: Bandit Sign Campaign

Scott CostelloAll, Blog, Marketing 5 Comments

Lance and I have been consistent with putting out bandit signs each Saturday morning for the past month or so. I will admit it’s not something I enjoy doing very much. Between the fear of running into cops (the lower end the town, the more cops patrolling at 5am) and the waking up at 4am is tough to deal with each weekend. Having someone to go with you makes it a ton better however and if it weren’t for Lance I’m sure …

Marketing Monday: Tools To Help Put Out Bandit Signs

Scott CostelloAll, Blog, Marketing Leave a Comment

I’m finding out that having more then one tool to bring in leads is very important.  I want people calling me every day of the week and sometimes with mailers that doesn’t happen because you’ll be in between letters or for some reason nobody calls.  A great way to keep the phone ringing is to put bandit signs out. 2 out of every three Saturday mornings Lance and I pick a spot and throw some signs in the ground.  The …

Marketing Monday: What rises at 4 am on Saturdays?

Scott CostelloAll, Blog 9 Comments

Marketing Monday is going to take over the Monday spot from Probate Monday until I start getting some probate deals and have more to write about on the subject.  Now my goals is to market as much and as best I can until I can come up with a deal.  This series will let you follow how i’m doing my marketing and hopefully it’ll help some of you out. Bandit Signs The answer to the question in my headline is, …

Is it a bad idea to put up Signs in the Snow?

Scott CostelloAll, Blog, Lead Tracker, Probate Investing 5 Comments

Snow Snow Snow Lance and I were planning on putting out some bandit signs tomorrow morning.   Well that is not going to happen now because we are getting a snow storm of about 3 to 6 inches.  On top of that my wife told me we are going to be getting a Nor-Easter on Tuesday that is going to dump some serious snow on us as well.  So we decided to postpone the early morning gangster action until next …

How Many Calls Do 14 Bandit Signs Bring?

Scott CostelloAll, Blog 8 Comments

As most of you know about two weeks ago I put some bandit signs, 14 to be exact.  I have heard over and over again that these signs bring in calls and I believed the hype but was always reluctant to let the gangster out.  Sometime this weekend I think I’m going to drive the route and see how many of my signs are left up.  I know there are some because I’m still getting calls! How many calls you …

Probate Monday: Getting My Gangster On

Scott CostelloAll, Blog, Probate Investing 12 Comments

As Justin McClelland likes to call it, I got my gangster on this past weekend and put out some of my bandit signs.  Instead of going out late at night, we ended up waking up before the ass crack of dawn and got out there with about 1 hour and 30 minutes left of darkness.  It was great because there is absolutely nobody out at that god forsaken time of the morning.  I want to thank Lance for waking up …

How Many Bandit Signs Can Two People Put Up In 2 Hours?

Scott CostelloAll, Blog 16 Comments

Bandit signs are a proven marketing technique for getting your phone to ring.  Sometimes you’ll get angry people who will complain about uglifying (i just made that up!) their neighborhood, code enforcement threatening fines unless you take them down, but mostly you’ll get people needing to sell their house.  I have never put out a bandit sign before because I’m simply afraid of getting fined the first couple of times.  The funds are low as is, and getting fined will …

Everyone Raves About Bandit Signs, Should They?

Scott CostelloAll, Blog 30 Comments

One of my action plan items for this week is to purchase 200 bandits signs.  I’ve always been a bit afraid to put out bandit signs around my area because to be honest I’m afraid to get fined.  Some say that is the cost of business, but that is tough to swallow when you are just getting started out and money is tight.   Non the less, I’m going to do as my coach suggested and try and some bandit signs …