With it being time to send out my probate mailers again I was brain storming to try and come up with alternate types of direct mail pieces. I really started to think about this when Greg Harris over at 1st Round Knockout R.E.I. Blog created a post about split testing letters, postcards and a third kind of mailer (he didn’t say on his blog, but I know what it is). Then today Nick Johnson wrote a post about using those …