With it being time to send out my probate mailers again I was brain storming to try and come up with alternate types of direct mail pieces. I really started to think about this when Greg Harris over at 1st Round Knockout R.E.I. Blog created a post about split testing letters, postcards and a third kind of mailer (he didn’t say on his blog, but I know what it is).
Then today Nick Johnson wrote a post about using those $100 Business cards to help increase your response rate. His idea is a pretty good one and I plan on testing it out next month. I’m not going to repeat what he said, so if you are interested go click on the link above.
For the last hour or so I’ve been searching around the net and finding some interesting information and ideas. I came across the idea of Dimensional Mail Pieces. I’ve never heard it referred to that way but the idea is the same as Lumpy Mail. By giving your mail piece that third dimension, that lumpiness, it will make the receiver more interested to see what is inside. We are all curious aren’t we?
Some examples of these would be…
- Crumpling up the letter to make it look like it was thrown out
- Putting logo pencils, pens or what ever in the envelope to make it more interesting
Another way you could interpret Dimensional Mail is to think abstractly. What I mean is instead of a physical dimension like lumpy, you make it mental. Here is a great example of what I am getting at…
- Stamp “DO NOT OPEN” on the outer envelope. Inside is another envelope: “Do not open … unless you want to sell your house.” Inside that is another envelope: “Do not open unless you want money quickly”. Inside that is a still smaller envelope: “Do not open unless you have the vision to seize an opportunity you may never have again!” Expensive, but irresistible… and could be profitable.
Mark Up the Envelope
In my research, some people suggest putting additional markings on the outside of the envelope to draw the openers attention. Before even reading about this, last night, I had decided to print “In regards to the House at 123 Main St in YourTown” and highlight it in yellow on the fronts of the envelope. My thinking was that if an executor saw that, they may be more inclined to open the envelope and see what is inside it. Some other ideas that I have seen are…
- Looking up each house on Google Earth, zooming in all the way and taking a screen shot of the place. Then printing that on each envelope. This would take a LOT of work, but would get my attention.
- Place words such as “important”, “confidential”, “offer on your house” on the outside of the mailer.
Off the Wall Ideas
Lastly I came across this website called WhitneyWoods.com that had some very cool mail pieces. Here are a couple of my favorites from that site…
If anyone has anymore crazy ideas feel free to share them or has used one of the above items I’d love to hear how they worked.
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