The Yellow Letter Resource

Scott Costello All, Blog, Featured, Recommended Post 37 Comments

Over the years I’ve done a lot of looking around to try and find information about yellow letters.   Blog posts, forum threads, yellow letter company websites and coaches all provided some good tips and tricks for creating the best yellow letter.  The problem was that all the information was spread out all over the place.  There wasn’t a single place where I could get all the information I wanted to know… What are Yellow Letters? Do you have to …

3 Logical Ways to Re-Invest Your Profits

Scott Costello All, Blog, Featured 8 Comments

One of the reasons why my wife doesn’t mind to much my real estate investing is I try to spend as little of “Our” money as possible.  I will admit it does make it tough.  For sure we would have more deals if I could send out more letters, but that just isn’t going to happen. That is why it is very important to reinvest as much of your profits as possible back into your business.  Not only that but …

Marketing Monday: Getting Buyers on the List

Scott Costello All, Blog, Marketing 4 Comments

Coaching Call On my coaching call last Monday I found out that Kasey read my blog post prior to calling.   She really liked the idea of  putting down my weekly goals on “paper” and was thinking of recommending it to the rest of the coaching group.  Part of my reasoning for writing these posts, was to prepare for the call and give me a clear plan of attack. I call these posts “Marketing Monday” because my main focus is …

Create Extra Marketing Money With Your Real Estate Blog

Scott Costello All, Blog, Internet Marketing 10 Comments

For those people who have been reading my blog for a while know that I’m pretty limited with my marketing budget of $200 per month.  This gets eaten up quickly when half of that goes to my probate list provider.  That leaves me with only $100 for Stamps, paper, ink and envelopes.   Sending out 80 to 100 mailers each month is all i am about able to do. This causes a problem because I want to send out a multiple …

Probate Monday #6 – What to say when they call?

Scott Costello All, Blog, Probate Investing 10 Comments

For me the scariest thing about sending out marketing material is what to actually say when a lead calls.  When I was sending out pre-foreclosure mailings last year, there were many times I would hear my phone ringing and just freeze when I saw the number wasn’t one I recognized.  It pissed me off to no end that I was wasting my money and time by not answering the damn phone! This is a huge step for me, as I’m …

Probate List is in Hand

Scott Costello All, Blog, Probate Investing 11 Comments

I just wanted to put up a quick update before the Thanksgiving holiday.  Yesterday I got the probate list from my source and it’s looking pretty decent, he even took the time to check the tax records for each lead to see if there was property involved in the estate.  Pretty cool! So far I’ve gone down the list anyway and have checked the tax records as well as the public records just so I can get more familiar with …