One of my action plan items for this week is to purchase 200 bandits signs. I’ve always been a bit afraid to put out bandit signs around my area because to be honest I’m afraid to get fined. Some say that is the cost of business, but that is tough to swallow when you are just getting started out and money is tight. Non the less, I’m going to do as my coach suggested and try and some bandit signs down in my new target area in mercer county.
I don’t know about all of you, but I can’t think of one person who hasn’t said bandit signs work better then any other form of marketing. My reasoning for this is that when you are sending out direct mail, it’s almost like you are forcing your marketing in front of a lead. Saying “Look Look Look at this!” On the other hand having a lead discover one of your bandit signs on the side of the road seems less intrusive and more of a choice. Which do you hate more, junk mail or billboards?
Great places to buy bandit signs
I can’t vouch for any of these places from experience though. I can say that banditsigns.com is run by David Alexander who is well regarded over at flippinghomes.com. I am trying customsignbanner.com on the recommendation from Jon so I will let you know how the experience goes.
How many to order?
The simple answer is that you should order enough to effectively test out your target area. It was suggested to me that I order 200 of them per month and at this point I can argue. Unfortunately this will greatly increase my monthly budget for marketing, but if it gets me a deal quicker then so be it.
Ideas for avoiding fines
I’ve done a lot of research on bandit signs in the past and have found some good suggestions for avoiding fines for putting signs up in towns that don’t allow them.
- Put them up Friday night and take them down Sunday evening. Most code enforcement police don’t work on weekends.
- Buy a track phone and use that number on your signs. This number can’t be traced.
- Avoid towns where you don’t see any bandit signs
What is the best design for your Bandit Sign?
Have you ever driven by a sign on the side of the road and just couldn’t make out what it said? or needed to drive by it a few times just to get the website address or phone number? If you go over to David Alexander’s website he has some free downloads on how to properly use bandit signs. The quick hits on what he has to say are…
- Keep them simple
- Use large letters
- Use black letters on a yellow back or blue letters on a white back
- don’t use websites on them. If you do use a website address, leave off the http://www
- put your phone number in an easy to read area
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