Meeting Minutes: Education

Scott Costello All, Blog, Featured 1 Comment

This post is part 5 of 6 detailing what my partner and I went over during our annual meeting this year.  The point of this meeting was to come up with a plan that will create a more consistent and profitable business for 2013. The items we covered in our meeting are listed below.  To view prior posts related to this series click on the link for that topic. Budget Sweet Spot Areas Sweat Equity Mail Campaigns Education SI Lead Manager …

Meeting Minutes: Sweet Spot Areas

Scott Costello All, Blog, Featured 5 Comments

This post is part 2 of 6 detailing what my partner and I went over during our annual meeting this year.  The point of this meeting was to come up with a plan that will create a more consistent and profitable business for 2013. The items we covered in our meeting are listed below.  To view prior posts related to this series click on the link for that topic. Budget Sweet Spot Areas Sweat Equity Mail Campaigns Education SI Lead Manager …

I Need To Make A Flyer….How?

Scott Costello All, Blog, Marketing 6 Comments

After about 2 weeks, we finally got the signed contract back from the realtor for the house that we had our offer accepted on.  I’m not sure why it took so long, but when you get a Realtor (or anyone else) in between you and the seller, delays will happen. Many times that “middle man” can kill your deal by how they present it to the seller. Ours worked out, but it could have blown this deal up easily! Now …

Beta 5 – Tutorial #6: Creating a Mailing Campaign

Scott Costello All, Blog 2 Comments

Tutorial #6: Creating a Mailing Campaign Once you have your leads in the system and your letters all setup you’ll want to create a mailing campaign.  You can do this in a couple of ways and all pretty straight forward.  The way I like to do it is as follows… The Quick… Find the lead list that you want to use by using the Leadtype/List tree.  Select the list and you’ll see all the leads within that list appear to …

Marketing Monday: Bad Results

Scott Costello All, Blog, Featured, Marketing 4 Comments

During November I started to experiment with the envelope that I was using to see if I could increase the number of responses I could get.  I was expecting at worst similar results to what I was getting with my white envelopes, which is about 10% response rate.   It’s been roughly 30 days since I started and I have my results. Granted I could still get calls from the colored envelopes, but I believe I have enough to report …

Marketing Monday: What To Do With “Not Deliverable”

Scott Costello All, Blog, Marketing 7 Comments

I send out, on average, 80 letters each week to Out of State Owners and addresses that we get from driving for dollars.  I get the mailing addresses from the tax records, clean them up a bit and then import the list into SI Lead Manager so I can print out the letters.  The process works pretty good. Normally I would get 2 to 3 returned envelopes each week for a variety of reasons… No Such Address Left No Forwarding …