Email Marketing With Podio and ConvertKit: Multiple Sequences

Scott CostelloBlog, Podio, Tutorial Leave a Comment

This tutorial builds upon the Email Marketing with Podio and ConvertKit: The Basic Process tutorial that I recently posted. That tutorial convered the basic setup of Podio, Zapier and ConvertKit to get a basic process for adding new subscribers to an email sequence. While it is great to have a process that automatically adds a lead to a specific sequence, it is even better to be able to select from a list of sequences. Each lead is different, and should …

Meeting Minutes: Education

Scott CostelloAll, Blog, Featured 1 Comment

This post is part 5 of 6 detailing what my partner and I went over during our annual meeting this year.  The point of this meeting was to come up with a plan that will create a more consistent and profitable business for 2013. The items we covered in our meeting are listed below.  To view prior posts related to this series click on the link for that topic. Budget Sweet Spot Areas Sweat Equity Mail Campaigns Education SI Lead Manager …

Meeting Minutes: Sweet Spot Areas

Scott CostelloAll, Blog, Featured 5 Comments

This post is part 2 of 6 detailing what my partner and I went over during our annual meeting this year.  The point of this meeting was to come up with a plan that will create a more consistent and profitable business for 2013. The items we covered in our meeting are listed below.  To view prior posts related to this series click on the link for that topic. Budget Sweet Spot Areas Sweat Equity Mail Campaigns Education SI Lead Manager …

I Need To Make A Flyer….How?

Scott CostelloAll, Blog, Marketing 6 Comments

After about 2 weeks, we finally got the signed contract back from the realtor for the house that we had our offer accepted on.  I’m not sure why it took so long, but when you get a Realtor (or anyone else) in between you and the seller, delays will happen. Many times that “middle man” can kill your deal by how they present it to the seller. Ours worked out, but it could have blown this deal up easily! Now …

Beta 5 – Tutorial #6: Creating a Mailing Campaign

Scott CostelloAll, Blog 2 Comments

Tutorial #6: Creating a Mailing Campaign Once you have your leads in the system and your letters all setup you’ll want to create a mailing campaign.  You can do this in a couple of ways and all pretty straight forward.  The way I like to do it is as follows… The Quick… Find the lead list that you want to use by using the Leadtype/List tree.  Select the list and you’ll see all the leads within that list appear to …

Marketing Monday: Bad Results

Scott CostelloAll, Blog, Featured, Marketing 4 Comments

During November I started to experiment with the envelope that I was using to see if I could increase the number of responses I could get.  I was expecting at worst similar results to what I was getting with my white envelopes, which is about 10% response rate.   It’s been roughly 30 days since I started and I have my results. Granted I could still get calls from the colored envelopes, but I believe I have enough to report …

Marketing Monday: What To Do With “Not Deliverable”

Scott CostelloAll, Blog, Marketing 7 Comments

I send out, on average, 80 letters each week to Out of State Owners and addresses that we get from driving for dollars.  I get the mailing addresses from the tax records, clean them up a bit and then import the list into SI Lead Manager so I can print out the letters.  The process works pretty good. Normally I would get 2 to 3 returned envelopes each week for a variety of reasons… No Such Address Left No Forwarding …

Marketing Monday: First 30 Days Stats

Scott CostelloAll, Blog, Marketing 3 Comments

I’ve been mailing out of state owners for about two months now and I’ve been getting a very good response rate compared to any of the other lead types that I’ve sent to.  In the past I’ve sent to Probates and Foreclosures and although probate got me a decent return of around 5%, I just wasn’t getting the return for my marketing dollar.  The foreclosure response rate was terrible at under 1%. Each week I send out about 30 Out of …

Marketing Monday: Seller Voicemail Examples

Scott CostelloAll, Blog, Marketing 1 Comment

I’ve been getting a very good response rate over the past month with my out of state owners mailings.  The response rate has been around 15% to 20%, I don’t have an exact figure yet but I will once I update my database with the recent round of calls I got last week.  Once I do that I’ll post some more stats on how things are going. In the mean time I wanted to share some of the voice mail responses that …

Marketing Monday: Bandit Sign Campaign

Scott CostelloAll, Blog, Marketing 5 Comments

Lance and I have been consistent with putting out bandit signs each Saturday morning for the past month or so. I will admit it’s not something I enjoy doing very much. Between the fear of running into cops (the lower end the town, the more cops patrolling at 5am) and the waking up at 4am is tough to deal with each weekend. Having someone to go with you makes it a ton better however and if it weren’t for Lance I’m sure …

5 Tips for Printing Yellow Letters Better

Scott CostelloAll, Blog 17 Comments

Over the past two weeks I’ve been struggling through certain aspects of creating my yellow letter marketing campaigns.  I wanted to share with you some tips that helped me produce better yellow letters quicker and with less frustration. 1) Use thick enough yellow or white lined paper This is something I never thought about before buying a lot of yellow lined notebook paper. I ended up purchasing the cheapest pads I could find off of amazon ( Yellow Notebook Pads). …

Marketing Monday: Getting Buyers on the List

Scott CostelloAll, Blog, Marketing 4 Comments

Coaching Call On my coaching call last Monday I found out that Kasey read my blog post prior to calling.   She really liked the idea of  putting down my weekly goals on “paper” and was thinking of recommending it to the rest of the coaching group.  Part of my reasoning for writing these posts, was to prepare for the call and give me a clear plan of attack. I call these posts “Marketing Monday” because my main focus is …

Marketing Monday: Plan To Success

Scott CostelloAll, Blog, Marketing 5 Comments

In order for me to stay on point and treat real estate investing more as a business and less like a hobby, I’m going to be creating a weekly marketing plan.  This plan will be based off my $200 budget and 2 hours a day (9 to 11) that I have.   I may be able to spend more then 2 hours a day on REI, but from 9pm to 11pm that is what I will be doing. I’ve tried …

No More Probate List…Wait, Say What?

Scott CostelloAll, Blog, Probate Investing 5 Comments

Real estate investing is full of road blocks for sure and I just ran into one that sort of blindsided me.   Yesterday afternoon I got an email from my probate list supplier informing me that he will no longer be able to give me the probate list I’ve been getting.  Ah CRAP!!  (actually what I said was &@%#^@&$!, and that is a direct quote.) I asked if it was just my county that he was not going to be able …

Marketing Monday: What rises at 4 am on Saturdays?

Scott CostelloAll, Blog 9 Comments

Marketing Monday is going to take over the Monday spot from Probate Monday until I start getting some probate deals and have more to write about on the subject.  Now my goals is to market as much and as best I can until I can come up with a deal.  This series will let you follow how i’m doing my marketing and hopefully it’ll help some of you out. Bandit Signs The answer to the question in my headline is, …