Attracting Probate Leads Online with your Website

Scott Costello All, Blog, Getting Leads, Probate Investing 3 Comments

Writing content for your lead generating website is how you will attract more leads.  It’s as close as you can get to free probate real estate investing. What I have learned is to be specific with what you are writing about.  General content, written to be a catch all, just doesn’t work.  Pick a niche, and then niche it down even further. This post is part of a 5 post series were I break down how I would target Probates, …

Did You Win?

Scott Costello All, Blog, Featured, Probate Investing 2 Comments

Sorry for the one day delay in announcing the winner of the Ron Mead probate course, 31 Days to Profits With Probate Investing.  I was planning on announcing it last night but as I was printing out some envelopes for my probate mailers I shockingly had some printer issues (past issues with printer).  This time however my printer gave me the big old “middle finger” and decided to leak black toner all over the place.  The rug got the worst …

Deal #5 Closing Giveaway – Probate Course

Scott Costello Blog, Featured, Probate Investing 17 Comments

When something good happens to me I like to Pay It Forward to the people who have helped me along the way.  For everyone who reads and comments on my blog or who sends me an email behind the scenes, you all inspire me to keep going.  That means the world to me and I want to say THANK YOU! Read on to see why I’m choosing to give away this Probate course and also take note of the Bonus Giveaway …

new jersey investing

Mike Mike Mike….Guess What Day It Is…

Scott Costello All, Blog, Featured, Probate Investing 26 Comments

Have you seen that Geico commercial with the Camel? I love that commercial! Every Wednesday either my wife or I will inevitably send a text message to the other person saying….”Guess Way Day it is?” or “Mike Mike Mike Mike….”  If you haven’t seen it here is the video… http://www.youtube.com/watch?v=kWBhP0EQ1lA Today however is not HUMP DAY, but DEAL DAY!!!   That’s right folks, my partner and I closed Deal #5 and got a nice big fat check! Just like every …

My Probate Website….Google Rank #1?

Scott Costello All, Blog, Featured, Internet Marketing, Probate Investing 12 Comments

A couple of years ago I create a website to try and attract people who are looking up probate related topics in New Jersey.  The thinking was that people searching for New Jersey Probate on Google where people going through the probate process and could possibly have a property that they need to sell.   I basically wrote about 20 articles related to probate, setup an opt-in box for a probate guide and left it as is. I never checked the site …

No More Probate List…Wait, Say What?

Scott Costello All, Blog, Probate Investing 5 Comments

Real estate investing is full of road blocks for sure and I just ran into one that sort of blindsided me.   Yesterday afternoon I got an email from my probate list supplier informing me that he will no longer be able to give me the probate list I’ve been getting.  Ah CRAP!!  (actually what I said was &@%#^@&$!, and that is a direct quote.) I asked if it was just my county that he was not going to be able …

Is it a bad idea to put up Signs in the Snow?

Scott Costello All, Blog, Lead Tracker, Probate Investing 5 Comments

Snow Snow Snow Lance and I were planning on putting out some bandit signs tomorrow morning.   Well that is not going to happen now because we are getting a snow storm of about 3 to 6 inches.  On top of that my wife told me we are going to be getting a Nor-Easter on Tuesday that is going to dump some serious snow on us as well.  So we decided to postpone the early morning gangster action until next …

$1800 and some Books to Give Away

Scott Costello All, Blog, Probate Investing 12 Comments

How was everyone’s Christmas and New Years?  I’m coming to you live from my Dell Mini 9 with a screen so small I can’t really e everything I am typing so forgive me if I have more typos then usual.  I do bring some good news on my laptop front.  The home owners insurance agent came out to the house today and gave us a check for $3500.  That money covers the depreciated values of my laptop computer and the …

Probate Monday: Going Through The Motions Is A Good Thing

Scott Costello All, Blog, Lead Tracker, Probate Investing 5 Comments

With Christmas only a few days away and New Years right after that, I’ve halted my mailings until January 3rd.  However I’m still going through the motions of putting my mail pieces together so they can be ready to be mailed out when the time is right. Staying active is a benefit on two fronts.  First it keeps me active and thinking about real estate investing during this slow down period.  I’ve always found that once a break a routine, …

Probate Monday: Getting My Gangster On

Scott Costello All, Blog, Probate Investing 12 Comments

As Justin McClelland likes to call it, I got my gangster on this past weekend and put out some of my bandit signs.  Instead of going out late at night, we ended up waking up before the ass crack of dawn and got out there with about 1 hour and 30 minutes left of darkness.  It was great because there is absolutely nobody out at that god forsaken time of the morning.  I want to thank Lance for waking up …

Probate Monday: Using A Greeting Card Envelope

Scott Costello All, Blog, Probate Investing 5 Comments

Today I put my November probate mailers into the mailbox for delivery.  This mailing is the first of my test run using greeting card envelopes.   My goal is to try and get more people to open them up and improve on my 4% response rate so far.   With the holidays coming I am in a big push to get as many mailers out right now because in my coaches experience the Thanksgiving, Christmas and New Years don’t get …

Repair Cost Summary

Scott Costello All, Blog, Probate Investing 9 Comments

This weekend was a productive weekend as I went out to visit the Tall Timber house with Lance (a fellow student of Jon Zorrer’s).  Lance is pretty good with spotting what needs to be repaired and together we came up with a repair cost for this house.  With our estimates, it turned out it was going to cost more then my initial guesstimate of 50,000 k.  Here is the break down of the figures… Repair Item Cost Estimate Paint 9 …

Simple Way To Get A Better Response From Your Probate Letters

Scott Costello All, Blog, Probate Investing 32 Comments

I just got finished watching a webinar given by Vena Jones-Cox about Marketing.  Over all it was very informative and gave me some good reminders about how to properly market to sellers.  I don’t want to rehash the entire lesson, but I do want to touch on some key points that I’m going to incorporate into my next mailing. How Can I Help You? You’ve probably heard this before and so have I, but for some reason I’ve forgotten this …

A Call From My September Mailing At Last

Scott Costello All, Blog, Probate Investing 5 Comments

With every call I get I know I’m getting closer and closer to my first deal.  I had pretty much given up on getting any immediate calls from my September mailing.  I usually get a quick 3 to 4 calls and then a few trickle in during the following weeks.  All you can do is just make sure you send out the follow up right? I’m not setting up anything big, just throwing out an example for those people who …

Probate Monday: Using the Money Else Where?

Scott Costello All, Blog, Probate Investing 11 Comments

I’ve yet to receive any calls from my latest probate mailing which is a bit discouraging.  I’ve always gotten a few but for some reason this time I’ve gotten the big ZERO!   I know I’ll eventually get a deal if I keep at it, but I’m closing in on a year and haven’t gotten much.  I’m as stubborn as the next guy, but sometimes it’s worth switching things up a bit and heading into a new strategy.  I’ve been doing …