Marketing Monday: Bad Results

Scott CostelloAll, Blog, Featured, Marketing 4 Comments

During November I started to experiment with the envelope that I was using to see if I could increase the number of responses I could get.  I was expecting at worst similar results to what I was getting with my white envelopes, which is about 10% response rate.   It’s been roughly 30 days since I started and I have my results. Granted I could still get calls from the colored envelopes, but I believe I have enough to report …

Direct Marketing plans

Marketing Monday: The Results Are….

Scott CostelloAll, Blog, Featured, Marketing Leave a Comment

Sorry for the tease people, I am just in that sort of mood.  I can’t report any results just yet as it’s too early, but the last round of colored envelopes are going out today.  In total I sent out about 200 direct mail letters in this test.  We have definitely gotten some responses  but it won’t be for a few weeks until I can more accurately determine how well they pulled.  Next week I will have preliminary figures to …

Marketing Monday: See My New Envelope

Scott CostelloAll, Blog, Featured, Marketing 15 Comments

I think I’m going to have to start calling the Marketing Monday series of posts Marketing Tuesday because it seems that’s when I have time to post it, haha.  I would, but it sounds better the first way.  After completing my 400 letters in 10 days challenge (I’ve still yet to get Aaron’s mailing info so I can send him his prize), I’m going to be doing a little Marketing Testing.  It is always wise to test new things with your mailers. …

Probate Monday: Using A Greeting Card Envelope

Scott CostelloAll, Blog, Probate Investing 5 Comments

Today I put my November probate mailers into the mailbox for delivery.  This mailing is the first of my test run using greeting card envelopes.   My goal is to try and get more people to open them up and improve on my 4% response rate so far.   With the holidays coming I am in a big push to get as many mailers out right now because in my coaches experience the Thanksgiving, Christmas and New Years don’t get …