Marketing Monday: Hit In The Pocket Again!

Scott CostelloAll, Blog, Featured, Marketing 2 Comments

This year is starting off as an expensive one already.  The Payroll tax reduced my JOB’s paycheck (and my wife’s) by more the $100 per check; – $5000!  Wells Fargo informed us that they didn’t charge us enough money last year to pay our property taxes through the mortgage escrow,  so they tacked on an addition $150 per month to pay back the shortage; – $1800!  Oh and our Property Taxes went up this year; -$1000! If you are keeping …

postcard mania

Marketing Monday: Early Postcard Returns Are In

Scott CostelloAll, Blog, Featured, Marketing 1 Comment

10 days have past since I sent out the first batch of 530 postcards.  My hope was to match the response I was getting from the yellow letter marketing I was doing before, 12%.  Well, I must say I’m extremely disappointed with the response rate so far.  We have gotten 1 call, yup just 1!   The only interesting part of this call was that it was from a deaf person who was using some sort of service that translates …

Random: Postcards, Bigger Pockets, Si Lead Manager Beta 6 and More

Scott CostelloAll, Blog, Featured 10 Comments

Postcards Today my first postcard mailing from Postcardmania.com is being mailed.  In total there are about 530 postcards.  These will all be sent to first time recipients of my marketing.  My “hand written” yellow letters usually pulled an average of about 12% response rate, so I’m interested to compare how the postcards do. Quick Little Game:  If you can guess how many responses I get over the next two weeks, from this first batch of postcards, I’ll give you a …

Marketing Monday: How many postcards did I get?

Scott CostelloAll, Blog, Featured 31 Comments

I’m taking my Sharon Vornholt’s advice and ordered some postcards from Postcardmania.com. 5000 postcards to be exact!!  That is basically a years worth of marketing for us.  They are going to help design the postcard and base it off my friends postcard that has worked really well for her in Louisiana.  All I have to do is upload the mailings lists and buy postage and they will do all the work of sending them out. Printing the recipients’ address making sure …

postcard mania

Marketing Monday: Will Postcards Pull Better Then Letters?

Scott CostelloBlog, Featured, Marketing 7 Comments

I am always looking for the best, most efficient and biggest bang for my marketing buck.  My current setup is that I send out “yellow letters” that I print from my lead management program using a custom font that I had created from my hand writing.  This has worked great but is a tad labor intensive. My friend Sharon Vornholt told me about a company called PostcardMania that she has been using recently.  She sends out all her marketing through this company …

Probate Monday: Goals and other thoughts

Scott CostelloAll, Blog, Probate Investing 10 Comments

It’s funny how things sneak up on you and you don’t realize it until you take a step back. What I’m talking about is Summer and all the little, non rei related, things that come up and slow down any resemblance of momentum.  The sad part is, during this part of the year, my subconscious mind seems to make all the decision of what I should be doing without consulting the rational part. If you’ve read the book Switch by …

Probate Monday: Are they ready to sell yet?

Scott CostelloBlog 3 Comments

Remember all that momentum that I had going before vacation?  It’s G.O.N.E.!   I thought I was doing pretty good when I got back but it all slowly ground to a halt.  The 12 days off or so really got me back into the lazy, TV watching mode which I’m going to strive to break again.  It’s amazing how easy it is to fall into old habits, which is not fair considering how hard it is to break them.  One good …

Probate Monday: What I’m using for my postcards

Scott CostelloAll, Blog, Probate Investing 8 Comments

Sorry for posting Probate Monday on Tuesday but I wanted to add a video how too and then realized I didn’t have my recorder setup after reformatting my hard drive this weekend.   Now onto the content…. I got a little behind with  my February mailings when I was couch ridden and couldn’t get to the post office myself to mail out the probate letters.  This meant the postcards are going out at the end of the month instead of mid-month …

Getting Better Responses from Direct Mail

Scott CostelloAll, Blog, Probate Investing 19 Comments

With it being time to send out my probate mailers again I was brain storming to try and come up with alternate types of direct mail pieces.  I really started to think about this when Greg Harris over at 1st Round Knockout R.E.I. Blog created a post about split testing letters, postcards and a third kind of mailer (he didn’t say on his blog, but I know what it is). Then today Nick Johnson wrote a post about using those …

Realtor Key and MLS Access is Mine!

Scott CostelloAll, Blog, Probate Investing 18 Comments

Wow!  It only took me 3 months from graduating real estate agent class to officially get signed up with the NCJAR and get my MLS access and my realtor digital key.  For those thinking that is crazy, I have to admit that some of it was my fault… Working a 9 to 5 job made getting to the RE Commission’s office between 10am and 3pm a mite difficult Thanksgiving, Christmas and New Years made me lazy Plain stupidity But alas …

Probate Monday #10: Same as Last Week

Scott CostelloAll, Blog, Probate Investing 1 Comment

Since I put you to work during Christmas week, I’ll go easy on everyone this week and say if you have not sent out your Post Cards yet do it this week.  Here is last weeks post in case you did not read it… Probate Monday #9: Follow Up Postcards As for what I’m doing this week, I’m headed to Las Vegas!  About 12 of my mine and my wife’s closest friends will be spending the New Year in Vegas. …

Probate Monday #9: Follow Up Post Card

Scott CostelloAll, Blog, Probate Investing 8 Comments

It’s been a couple weeks since we sent out the letters to our Probate List and hopefully you have received some calls.  I have gotten 2 calls so far and I know Ingrid has gotten 2 as well, while Jason I’m not sure has gotten a call just yet but I’m sure one is about to ring him any minute now.  If you’ve been reading along with my probate posts, you’ll know that I’ve really built up some momentum the …