Podio – Direct Mail Campaigns

Scott Costello All, Blog, Featured 44 Comments

A question I get asked a lot is how do I manage my mailing campaigns in Podio. Up until recently I never had my campaigns in Podio as I still used SI Lead Manager to do all of that on my own computer. It never bothered me not having access to it over the web. The more and more I use Podio though, I realize that I'm missing out on not having a web based solution for my campaigns. One ...

Direct Mail Campaign Tracking + Free Tool

Scott Costello All, Blog, Featured, Lead Tracker 12 Comments

Two weeks ago I wrote a blog post about What Lead Information you should keep track of.  In that post I broke down the minimum data points that you would benefit from keeping track of over the course of a leads life.  What I didn’t go over is how to keep track of your mailing campaigns. When I first started out I found that keeping track of mailing campaigns can quickly get out of control.  I’ll be the first to …

The Yellow Letter Resource

Scott Costello All, Blog, Featured, Recommended Post 41 Comments

Over the years I’ve done a lot of looking around to try and find information about yellow letters.   Blog posts, forum threads, yellow letter company websites and coaches all provided some good tips and tricks for creating the best yellow letter.  The problem was that all the information was spread out all over the place.  There wasn’t a single place where I could get all the information I wanted to know… What are Yellow Letters? Do you have to …

What Do You Do When You Are Out of Marketing Money?

Scott Costello All, Blog, Featured 5 Comments

In my last post (Is wholesaling the Answer?) I talked about how I thought things needed to change because my current strategy of just wholesaling wasn’t advancing me towards my goals.  This past week i come to find out that my partner would not be able to put any money into marketing for a while.  This pretty much shuts down the direct mail operations completely.  If you all remember, back in July, my wife lost her job so I needed …

real estate direct mail

Approaching Deadline, Printer and Neighbors

Scott Costello All, Blog, Featured, Marketing 3 Comments

Back in January I posted about only being able to stick with my real estate marketing budget until August.  I had to draw the line in the sand some where or I’d keep repeating the same thing over and over and just hoping it would start working.  Isn’t that the definition of crazy?  So my partner and I have one month to get a deal done to extend my marketing to the end of the year or direct mail as …

I Did A Bad Bad Thing

Scott Costello All, Blog, Featured, Marketing 8 Comments

For everyone who is sending out direct mail, have you ever accidentally sent letters to people who have called and asked off your mailing list?  I recently did and it pisses people off something fierce to say the least.  I haven’t checked the laws on this but I’m pretty sure it falls under similar things such as do-not-call lists.  Either way it’s good etiquette to not mail to people who have asked you not to. Because I simultaneously use and debug …

Meeting Minutes: Direct Mail Campaigns

Scott Costello All, Blog, Featured Leave a Comment

This post is part 3 of 6 detailing what my partner and I went over during our annual meeting this year.  The point of this meeting was to come up with a plan that will create a more consistent and profitable business for 2013. The items we covered in our meeting are listed below.  To view prior posts related to this series click on the link for that topic. Budget Sweet Spot Areas Sweat Equity Mail Campaigns Education SI Lead Manager …

Marketing Monday: Organizing The Back Log

Scott Costello All, Blog, Featured, Marketing 3 Comments

Since I’ve been trying to get ahead with my mailings I’ve run into a bit of a storage and organizational problem.  Every container I owned was packed with stuffed envelopes ready to be mailed.  The problem is I still have 7 months of letters to print and no place else to put them all.  Not to mention that organization went out the window as well for the most part. I started out with baskets (like pictured).  I’d print out a …

5 Days, Marketing Monday and the New Ipad

Scott Costello All, Blog, Featured, Marketing 6 Comments

5 Days This coming Monday (March 26th), my wife and I will be headed to the hospital to give birth to our first child.  We don’t know if it’s a boy or a girl yet which is making this even more exciting if that is even possible.  So in 5 short days my life will change for the better.   It’s crazy, this time last year Val and I were just talking about having a baby.   Keep an eye …

Beta 5 – Tutorial #6: Creating a Mailing Campaign

Scott Costello All, Blog 2 Comments

Tutorial #6: Creating a Mailing Campaign Once you have your leads in the system and your letters all setup you’ll want to create a mailing campaign.  You can do this in a couple of ways and all pretty straight forward.  The way I like to do it is as follows… The Quick… Find the lead list that you want to use by using the Leadtype/List tree.  Select the list and you’ll see all the leads within that list appear to …

Marketing Monday: Planning Out My Year

Scott Costello All, Blog, Featured, Marketing 4 Comments

This year is going to be a hectic one for sure, so one of my early goals was to create a schedule for all my mailings this year.   Last year I basically decided what to send out at the beginning of the week.  I’d sit at home on Monday night and figure out how many mailers I wanted to send, see which of my current lists needed a 2nd or 3rd mailing and create those.  If there weren’t enough, …

Direct Marketing plans

Marketing Monday: The Results Are….

Scott Costello All, Blog, Featured, Marketing Leave a Comment

Sorry for the tease people, I am just in that sort of mood.  I can’t report any results just yet as it’s too early, but the last round of colored envelopes are going out today.  In total I sent out about 200 direct mail letters in this test.  We have definitely gotten some responses  but it won’t be for a few weeks until I can more accurately determine how well they pulled.  Next week I will have preliminary figures to …

Marketing Monday: See My New Envelope

Scott Costello All, Blog, Featured, Marketing 15 Comments

I think I’m going to have to start calling the Marketing Monday series of posts Marketing Tuesday because it seems that’s when I have time to post it, haha.  I would, but it sounds better the first way.  After completing my 400 letters in 10 days challenge (I’ve still yet to get Aaron’s mailing info so I can send him his prize), I’m going to be doing a little Marketing Testing.  It is always wise to test new things with your mailers. …

2 Week Challenge Update: Did I Do It?

Scott Costello All, Blog, Featured, Marketing 8 Comments

Over the past 10 days I challenged myself to complete 400 mailers.  At the time I wasn’t aware of all the obstacles and time sucks that awaiting me these past two weeks or I might have put off the challenge for another time.   If you have been following along the last few updates you know I had 141 mailers to complete the last two days to finish up my challenge.  So did I do it? You bet your ass I …

2 Week Challenge Update: 124 More Completed

Scott Costello All, Blog, Featured, Marketing 2 Comments

I wish I would have picked another 10 day period to challenge myself!  I’ve had so much go on this past week and a half it has been crazy.  Here is a quick recap of what had to get done in these 10 days… I’ve had 1 real estate meeting Snow storm that knocked out the power for about 12 hours 2 trips to the car dealer to try and fix a problem (not resolved  yet and will be going …