Podio – Direct Mail Campaigns

Scott Costello All, Blog, Featured 30 Comments

A question I get asked a lot is how do I manage my mailing campaigns in Podio. Up until recently I never had my campaigns in Podio as I still used SI Lead Manager to do all of that on my own computer. It never bothered me not having access to it over the web. The more and more I use Podio though, I realize that I'm missing out on not having a web based solution for my campaigns. One ...

Direct Mail Campaign Tracking + Free Tool

Scott Costello All, Blog, Featured, Lead Tracker 12 Comments

Two weeks ago I wrote a blog post about What Lead Information you should keep track of.  In that post I broke down the minimum data points that you would benefit from keeping track of over the course of a leads life.  What I didn’t go over is how to keep track of your mailing campaigns. When I first started out I found that keeping track of mailing campaigns can quickly get out of control.  I’ll be the first to …

The Yellow Letter Resource

Scott Costello All, Blog, Featured, Recommended Post 37 Comments

Over the years I’ve done a lot of looking around to try and find information about yellow letters.   Blog posts, forum threads, yellow letter company websites and coaches all provided some good tips and tricks for creating the best yellow letter.  The problem was that all the information was spread out all over the place.  There wasn’t a single place where I could get all the information I wanted to know… What are Yellow Letters? Do you have to …

What Do You Do When You Are Out of Marketing Money?

Scott Costello All, Blog, Featured 5 Comments

In my last post (Is wholesaling the Answer?) I talked about how I thought things needed to change because my current strategy of just wholesaling wasn’t advancing me towards my goals.  This past week i come to find out that my partner would not be able to put any money into marketing for a while.  This pretty much shuts down the direct mail operations completely.  If you all remember, back in July, my wife lost her job so I needed …

real estate direct mail

Approaching Deadline, Printer and Neighbors

Scott Costello All, Blog, Featured, Marketing 3 Comments

Back in January I posted about only being able to stick with my real estate marketing budget until August.  I had to draw the line in the sand some where or I’d keep repeating the same thing over and over and just hoping it would start working.  Isn’t that the definition of crazy?  So my partner and I have one month to get a deal done to extend my marketing to the end of the year or direct mail as …

I Did A Bad Bad Thing

Scott Costello All, Blog, Featured, Marketing 8 Comments

For everyone who is sending out direct mail, have you ever accidentally sent letters to people who have called and asked off your mailing list?  I recently did and it pisses people off something fierce to say the least.  I haven’t checked the laws on this but I’m pretty sure it falls under similar things such as do-not-call lists.  Either way it’s good etiquette to not mail to people who have asked you not to. Because I simultaneously use and debug …