Meeting Minutes: Direct Mail Campaigns

Scott Costello All, Blog, Featured Leave a Comment

This post is part 3 of 6 detailing what my partner and I went over during our annual meeting this year.  The point of this meeting was to come up with a plan that will create a more consistent and profitable business for 2013. The items we covered in our meeting are listed below.  To view prior posts related to this series click on the link for that topic. Budget Sweet Spot Areas Sweat Equity Mail Campaigns Education SI Lead Manager …

Marketing Monday: Organizing The Back Log

Scott Costello All, Blog, Featured, Marketing 3 Comments

Since I’ve been trying to get ahead with my mailings I’ve run into a bit of a storage and organizational problem.  Every container I owned was packed with stuffed envelopes ready to be mailed.  The problem is I still have 7 months of letters to print and no place else to put them all.  Not to mention that organization went out the window as well for the most part. I started out with baskets (like pictured).  I’d print out a …

5 Days, Marketing Monday and the New Ipad

Scott Costello All, Blog, Featured, Marketing 6 Comments

5 Days This coming Monday (March 26th), my wife and I will be headed to the hospital to give birth to our first child.  We don’t know if it’s a boy or a girl yet which is making this even more exciting if that is even possible.  So in 5 short days my life will change for the better.   It’s crazy, this time last year Val and I were just talking about having a baby.   Keep an eye …

Beta 5 – Tutorial #6: Creating a Mailing Campaign

Scott Costello All, Blog 2 Comments

Tutorial #6: Creating a Mailing Campaign Once you have your leads in the system and your letters all setup you’ll want to create a mailing campaign.  You can do this in a couple of ways and all pretty straight forward.  The way I like to do it is as follows… The Quick… Find the lead list that you want to use by using the Leadtype/List tree.  Select the list and you’ll see all the leads within that list appear to …

Marketing Monday: Planning Out My Year

Scott Costello All, Blog, Featured, Marketing 4 Comments

This year is going to be a hectic one for sure, so one of my early goals was to create a schedule for all my mailings this year.   Last year I basically decided what to send out at the beginning of the week.  I’d sit at home on Monday night and figure out how many mailers I wanted to send, see which of my current lists needed a 2nd or 3rd mailing and create those.  If there weren’t enough, …

Direct Marketing plans

Marketing Monday: The Results Are….

Scott Costello All, Blog, Featured, Marketing Leave a Comment

Sorry for the tease people, I am just in that sort of mood.  I can’t report any results just yet as it’s too early, but the last round of colored envelopes are going out today.  In total I sent out about 200 direct mail letters in this test.  We have definitely gotten some responses  but it won’t be for a few weeks until I can more accurately determine how well they pulled.  Next week I will have preliminary figures to …