2 Week Challenge Update: 135 Down and a lot to go

Scott Costello All, Blog, Featured, Marketing 4 Comments

Well I got off to a rough start this week on my 12 day challenge to reach 400 mailers.   I got put behind right from the beginning on Monday when I’m not sure what the hell happened and got nothing done.  Tuesday and Wednesday I put together the 135 Mailers with great speed.  Here is the break down of the time it took me to accomplish the task… Create the Lists – 10 Minutes Scrub the lists – 20 …

direct mail referral

Marketing Monday: Referrals

Scott Costello All, Blog, Featured, Marketing 6 Comments

Last week my partner got a call from a lady who mentioned that she got our number from “a friend”.  The call was a strange one because the lady did not want to give us any information about who she got our number from, only that she heard we are buying houses up in Trenton.  I like a few things about this call, one of which is not the reluctance of the person to give us any information about who …

Marketing Monday: Repeat Mailings

Scott Costello Blog, Featured, Marketing 13 Comments

Have you ever heard that it takes an average of 7 contacts with a lead before you get through to them?  I have no idea if that is actually true, but I’ve heard it so often that I tend to believe.  My personality is that I don’t want to bother or annoy people and sending out 7 mailers to someone would seem to be doing just that.  How many of you feel the same way? and has it stopped you …

Real Estate Investing Marketing Monday

Marketing Monday: Creating A Marketing Plan

Scott Costello All, Blog, Marketing 11 Comments

One of the things I have not been good at to date is taking the time to create a full marketing plan for the next 6 months.   I currently just go from week to week and come up with what I want to do on the spur of the moment.  This is not very efficient and also causes me to be a bit scattered in what I’m sending out and how often. Falling Behind For instance, I just started …

Marketing Monday: What To Do With “Not Deliverable”

Scott Costello All, Blog, Marketing 7 Comments

I send out, on average, 80 letters each week to Out of State Owners and addresses that we get from driving for dollars.  I get the mailing addresses from the tax records, clean them up a bit and then import the list into SI Lead Manager so I can print out the letters.  The process works pretty good. Normally I would get 2 to 3 returned envelopes each week for a variety of reasons… No Such Address Left No Forwarding …

Marketing Monday: Dealing With “Those” Calls

Scott Costello All, Blog, Marketing 3 Comments

I get about 10 calls a week from my direct mail marketing and almost with out fail the callers have been nice.  I’ve counted myself lucky so far as the harshest of calls has been the person who asked me “what kind of scam I am running“.  Another not so pleasant response was a guy who mailed back my letter with large words written in sharpie saying “Get a Real JOB!” Sending out letters to people going through probate can …