Direct Mail Campaign Tracking + Free Tool

Scott Costello All, Blog, Featured, Lead Tracker 12 Comments

Two weeks ago I wrote a blog post about What Lead Information you should keep track of.  In that post I broke down the minimum data points that you would benefit from keeping track of over the course of a leads life.  What I didn’t go over is how to keep track of your mailing campaigns. When I first started out I found that keeping track of mailing campaigns can quickly get out of control.  I’ll be the first to …

Are You Setting a Good Example For Your Children?

Scott Costello All, Blog, Featured Leave a Comment

It has literally snowed here in New Jersey twice a week since Christmas and it’s showing no signs of stopping….So I guess “Let it snow…let it snow”.  Don’t get me wrong, I love snow.  When I was a growing up I’d spend the entire day outside shoveling all the snow off my grass into one giant pile so i could build a fort.  If I wasn’t doing that I was covering the steps down from our deck with snow so …

Meeting Minutes: Direct Mail Campaigns

Scott Costello All, Blog, Featured Leave a Comment

This post is part 3 of 6 detailing what my partner and I went over during our annual meeting this year.  The point of this meeting was to come up with a plan that will create a more consistent and profitable business for 2013. The items we covered in our meeting are listed below.  To view prior posts related to this series click on the link for that topic. Budget Sweet Spot Areas Sweat Equity Mail Campaigns Education SI Lead Manager …