This year is going to be a hectic one for sure, so one of my early goals was to create a schedule for all my mailings this year. Last year I basically decided what to send out at the beginning of the week. I’d sit at home on Monday night and figure out how many mailers I wanted to send, see which of my current lists needed a 2nd or 3rd mailing and create those. If there weren’t enough, …
Marketing Monday: Creating A Marketing Plan
One of the things I have not been good at to date is taking the time to create a full marketing plan for the next 6 months. I currently just go from week to week and come up with what I want to do on the spur of the moment. This is not very efficient and also causes me to be a bit scattered in what I’m sending out and how often. Falling Behind For instance, I just started …
Probate Monday: Plenty of Time to Think
This past weekend was a very busy one. On Friday after work my wife and I drove five plus hours down to Virginia. To say it was a pleasant drive would have been an outright lie. Here is a brief list of what we ran into… – Bumper to Bumper traffic as soon as we got started (it was rush hour) – Monsoon rains – Marble sized hail stones pelting our car – construction upon construction – DC Beltway – …