Marketing Monday: Planning Out My Year

Scott Costello All, Blog, Featured, Marketing 4 Comments

This year is going to be a hectic one for sure, so one of my early goals was to create a schedule for all my mailings this year.   Last year I basically decided what to send out at the beginning of the week.  I’d sit at home on Monday night and figure out how many mailers I wanted to send, see which of my current lists needed a 2nd or 3rd mailing and create those.  If there weren’t enough, …

Real Estate Investing Marketing Monday

Marketing Monday: Creating A Marketing Plan

Scott Costello All, Blog, Marketing 11 Comments

One of the things I have not been good at to date is taking the time to create a full marketing plan for the next 6 months.   I currently just go from week to week and come up with what I want to do on the spur of the moment.  This is not very efficient and also causes me to be a bit scattered in what I’m sending out and how often. Falling Behind For instance, I just started …

Probate Monday: Plenty of Time to Think

Scott Costello All, Blog, Probate Investing 8 Comments

This past weekend was a very busy one.  On Friday after work my wife and I drove five plus hours down to Virginia.  To say it was a pleasant drive would have been an outright lie.  Here is a brief list of what we ran into… – Bumper to Bumper traffic as soon as we got started (it was rush hour) – Monsoon rains – Marble sized hail stones pelting our car – construction upon construction – DC Beltway – …