Meeting Minutes: Education

Scott Costello All, Blog, Featured 1 Comment

This post is part 5 of 6 detailing what my partner and I went over during our annual meeting this year.  The point of this meeting was to come up with a plan that will create a more consistent and profitable business for 2013. The items we covered in our meeting are listed below.  To view prior posts related to this series click on the link for that topic. Budget Sweet Spot Areas Sweat Equity Mail Campaigns Education SI Lead Manager …

Shutting It Down….

Scott Costello All, Blog, Featured 6 Comments

This has been the fastest years of my life!  It is amazing how having your first child will push the fast forward button.  Even through all of the change I managed to keep putting out the mailers and gaining valuable real estate investing experience.  At this point (mid December), my partner and I send out our last mailing of the year and start ramping up for the next year. We have already had our yearly board meeting to discuss what …

Meeting Minutes: Direct Mail Campaigns

Scott Costello All, Blog, Featured Leave a Comment

This post is part 3 of 6 detailing what my partner and I went over during our annual meeting this year.  The point of this meeting was to come up with a plan that will create a more consistent and profitable business for 2013. The items we covered in our meeting are listed below.  To view prior posts related to this series click on the link for that topic. Budget Sweet Spot Areas Sweat Equity Mail Campaigns Education SI Lead Manager …

Meeting Minutes: Sweat Equity

Scott Costello All, Blog, Featured, Marketing 3 Comments

This post is part 3 of 6 detailing what my partner and I went over during our annual meeting this year.  The point of this meeting was to come up with a plan that will create a more consistent and profitable business for 2013. The items we covered in our meeting are listed below.  To view prior posts related to this series click on the link for that topic. Budget Sweet Spot Areas Sweat Equity Mail Campaigns Education SI Lead Manager …

Meeting Minutes: Sweet Spot Areas

Scott Costello All, Blog, Featured 5 Comments

This post is part 2 of 6 detailing what my partner and I went over during our annual meeting this year.  The point of this meeting was to come up with a plan that will create a more consistent and profitable business for 2013. The items we covered in our meeting are listed below.  To view prior posts related to this series click on the link for that topic. Budget Sweet Spot Areas Sweat Equity Mail Campaigns Education SI Lead Manager …

Meeting Minutes: Budgeting (And VOTE FOR ME!)

Scott Costello All, Blog, Featured, Marketing 9 Comments

****************************************************************************** First things first, it is time for the second annual REI Club, Best Real Estate Investing Blog contest!!! With the help of all you last year I managed to finish in 2nd place.  We actually almost pulled off the victory but got beaten by a final day surge for the winner.  So this year lets push for the top spot. If you like my blog and appreciate all that I share, head on over and vote…. —-> Vote Here <—- ****************************************************************************** “Narrowing …

Marketing Monday: I Spent How Much??!?!

Scott Costello All, Blog, Featured, Marketing 5 Comments

Some where along the way I apparently lost track of how much money I was spending on my marketing campaigns.  I forgot about the dollars and only focused on the number of mailers I wanted to send out.  On average I was sending out about 750 letters per month which out paced my plan by about 250 per month. It’s good to get out more mailers for sure, but by deviating from my plan it has handcuffed me a little …

Last Week Was a Fun Week In New Jersey

Scott Costello All, Blog 7 Comments

I’ll start out with saying that compared to other people in New Jersey, I had it easy last week.  My power went out on Monday morning, for the first time, two strides into my treadmill workout.  The power came back on 5 minutes later though so I took the opportunity to jump back on in hopes of getting a half hour of running in.  I must have been powering the house like a mouse on one of those wheels, because …

Partners: You May Need A Partner

Scott Costello All, Blog, Featured Leave a Comment

About two years ago I was stammering along trying to get some momentum going with my marketing to bring in phone calls.  With my limited time I was really having trouble answering the phone when a lead would call.  I’d return the calls when I could, usually at lunch or between 6:30pm and 8pm.  I quickly fell behind and sometimes took days to call a lead back.  This is not a good strategy and hurts your reputation with the lead …

Partners: Tools We Use So We Can Work Together

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Thank god for technology!  Some people refuse to use it, but I embrace it and try and think of creative ways to use it in order to allow my partner and I to communicate better and more efficiently.  In the beginning we started off trading spreadsheets back and forth which you can imagine quickly became a mess! “I sent it over yesterday, did you get it?” “I didn’t get it, or maybe I did” “Shit, I accidentally copied on file …

postcard mania

Marketing Monday: Early Postcard Returns Are In

Scott Costello All, Blog, Featured, Marketing 1 Comment

10 days have past since I sent out the first batch of 530 postcards.  My hope was to match the response I was getting from the yellow letter marketing I was doing before, 12%.  Well, I must say I’m extremely disappointed with the response rate so far.  We have gotten 1 call, yup just 1!   The only interesting part of this call was that it was from a deaf person who was using some sort of service that translates …

Do You Communicate With Your Partner As Much As I Do With Mine?

Scott Costello All, Blog, Featured 15 Comments

If you have read my blog for any amount of time you know I’ve got a real estate investing partner.  I usually don’t like to mention his name on my blog because he likes to keep some on the down low for when sellers search out his name on Google.  His name is the name we use on our marketing pieces.  I respect that so I keep his name private, although I may have slipped up a few times in …

Random: Postcards, Bigger Pockets, Si Lead Manager Beta 6 and More

Scott Costello All, Blog, Featured 10 Comments

Postcards Today my first postcard mailing from Postcardmania.com is being mailed.  In total there are about 530 postcards.  These will all be sent to first time recipients of my marketing.  My “hand written” yellow letters usually pulled an average of about 12% response rate, so I’m interested to compare how the postcards do. Quick Little Game:  If you can guess how many responses I get over the next two weeks, from this first batch of postcards, I’ll give you a …

Help Others…Why?

Scott Costello Blog, Featured 2 Comments

Over the past couple weeks I’ve been trying to get re-engaged with the online real estate investing communities out there.  For the past year plus, I took a back seat to that scene in order to concentrate on other parts of my life.   Luckily I still have been able to keep my blog going or I would have been totally out of the loop. I had forgotten that a huge part of being successful was to surround yourself with like minded …

First Look at a house

Are You Looking For All Of These Items When Driving By?

Scott Costello All, Blog, Featured 2 Comments

My partner and I market to a wide part of New Jersey, covering over 6 counties. Because of this we don’t really know the areas as well as we should. The ideal scenario is only marketing to areas that you know like the back of your hand and can pin point all the pockets of profit and disaster. To make sure we avoid the bad areas, we have to drive by the houses and look around the neighborhood. This gives …