Partners: Tools We Use So We Can Work Together

Scott Costello All, Blog, Featured Leave a Comment

Thank god for technology!  Some people refuse to use it, but I embrace it and try and think of creative ways to use it in order to allow my partner and I to communicate better and more efficiently.  In the beginning we started off trading spreadsheets back and forth which you can imagine quickly became a mess! “I sent it over yesterday, did you get it?” “I didn’t get it, or maybe I did” “Shit, I accidentally copied on file …

real estate investing with a 9 to 5 job

Tips for 9-to-5ers: Easy Access

Scott Costello All, Blog, Featured 4 Comments

Having a full time job and trying to start up a real estate investing business is not an easy thing.  Lack of time is a huge problem for sure, but with enough dedication and time juggling skills you can make it work.  It’s sort of like a jig-saw puzzle that contains multiple pieces that fit into the same spot.  If say on Wednesday night you usually go to a real estate meeting and it was cancelled, what do you do? …

Are You Using These 10 Tools To Stay Efficient?

Scott Costello All, Blog 9 Comments

There never seems to be enough hours in the day.  I’d like to think that I can spend 5 hours a day after work on real estate investing, but that just does not happen all to often.  What I need to do is make sure I am as efficient as possible with every action I do.  Being able to plan your day is the key to maximizing what time you do have. Over time I’ve found tools to really help …

How To: Mail Merge Your Probate List and Letter

Scott Costello All, Blog 4 Comments

One of the lessons in life that I’ve learned over the years is not to assume people know how to do certain simple tasks.  Up until last December I’ve never mail merged anything before, and I’m a computer programmer and a self proclaimed computer geek.  I just never had a need for it.  With that being said, I’m sure there are people who are reading my blog who have never mail merged and are looking to know how.  So I …

30DC – Day 22 – Adwords Content Network

Scott Costello All, Blog, Internet Marketing 5 Comments

Another aspect of adwords that can be really useful is the Content Network.  The content network consists the ads that appear on sites, the ones that say “ads by google”.  I’ve got a few of them on this website, but you can see an example below.  Anyone can place an Adsense ad unit on their website by just creating an Google Adsense account. After creating an ad campaign there’s an option for picking the type of campaign, Googles Content network …

30DC – Day 20 – Ad Groups

Scott Costello All, Blog, Internet Marketing Leave a Comment

A great feature in Google Adwords is the ability to create Ad Groups based on different keywords.  Having the different groups makes it easy to split up and track your ads separately depending on keyword.  Also within each group you can create different ads that Google will rotate. Having different ads will increase the amount of traffic you get and create a good testing ground to decide which ad works the best for a particular keyword. Ads within an Ad …