Partners: Tools We Use So We Can Work Together

Scott CostelloAll, Blog, Featured Leave a Comment

Thank god for technology!  Some people refuse to use it, but I embrace it and try and think of creative ways to use it in order to allow my partner and I to communicate better and more efficiently.  In the beginning we started off trading spreadsheets back and forth which you can imagine quickly became a mess! “I sent it over yesterday, did you get it?” “I didn’t get it, or maybe I did” “Shit, I accidentally copied on file …

real estate investing with a 9 to 5 job

Tips for 9-to-5ers: Easy Access

Scott CostelloAll, Blog, Featured 4 Comments

Having a full time job and trying to start up a real estate investing business is not an easy thing.  Lack of time is a huge problem for sure, but with enough dedication and time juggling skills you can make it work.  It’s sort of like a jig-saw puzzle that contains multiple pieces that fit into the same spot.  If say on Wednesday night you usually go to a real estate meeting and it was cancelled, what do you do? …

Are You Using These 10 Tools To Stay Efficient?

Scott CostelloAll, Blog 9 Comments

There never seems to be enough hours in the day.  I’d like to think that I can spend 5 hours a day after work on real estate investing, but that just does not happen all to often.  What I need to do is make sure I am as efficient as possible with every action I do.  Being able to plan your day is the key to maximizing what time you do have. Over time I’ve found tools to really help …

How To: Mail Merge Your Probate List and Letter

Scott CostelloAll, Blog 4 Comments

One of the lessons in life that I’ve learned over the years is not to assume people know how to do certain simple tasks.  Up until last December I’ve never mail merged anything before, and I’m a computer programmer and a self proclaimed computer geek.  I just never had a need for it.  With that being said, I’m sure there are people who are reading my blog who have never mail merged and are looking to know how.  So I …

30DC – Day 22 – Adwords Content Network

Scott CostelloAll, Blog, Internet Marketing 5 Comments

Another aspect of adwords that can be really useful is the Content Network.  The content network consists the ads that appear on sites, the ones that say “ads by google”.  I’ve got a few of them on this website, but you can see an example below.  Anyone can place an Adsense ad unit on their website by just creating an Google Adsense account. After creating an ad campaign there’s an option for picking the type of campaign, Googles Content network …

30DC – Day 20 – Ad Groups

Scott CostelloAll, Blog, Internet Marketing Leave a Comment

A great feature in Google Adwords is the ability to create Ad Groups based on different keywords.  Having the different groups makes it easy to split up and track your ads separately depending on keyword.  Also within each group you can create different ads that Google will rotate. Having different ads will increase the amount of traffic you get and create a good testing ground to decide which ad works the best for a particular keyword. Ads within an Ad …

30DC – Day 16 – Break Day

Scott CostelloAll, Blog, Internet Marketing Leave a Comment

Day 16 is about two things, the first being it’s a day to catch up and write some more articles for use later in the challenge and the second being Kiva. Because I’m thankful for what the 30DC is offering to everyone for free I’ll helped them out a little bit and tell you about Kiva.  Kiva is an organization that helps struggling entrepreneurs in 3rd world countries get loans to start up a business.  If you want to hear …

30DC – Half Way Update

Scott CostelloAll, Blog, Internet Marketing 2 Comments

For anyone following my progression through the 30 day challenge you are probably wondering how my site is fairing in the land of search engines.  Up until now it wasn’t really worth reporting any success or failure as it’s been all about setting my site up and creating a network of backlinks in order to increase  rankings in Google.  We care about all search engines, but Google is the most important because that is by far the most common.   If …

30DC – Day 15 – Check This Tool Out!

Scott CostelloAll, Blog, Internet Marketing 10 Comments

Half way home!  Day 15 was very exciting and it’s definitely going to make life easier for updating twitter, facebook and your blogs.  I’ve tested out a few tools that would combine all of those social networking sites but I always went back to using the individual pages to do my posting and reading.   Even though I still haven’t found a tool I like to read all the posts, tweets and facebook comments (i currently just use my iPhone) , …

30DC – Day 14 – Weebly and Facebook Pages

Scott CostelloAll, Blog, Internet Marketing 1 Comment

Did you know there is another blogging site out there? I didn’t!  It’s called Weebly and it’s another blogging platform that 30DC recommends setting up a keyword optimized blog on.  They go through how to setup an account and then some of the features on the site, it’s very basic.    Again you’ll need a unique article that is optimized with your main keyword and then you’ll just post it to the blog.   There are no special tips, just add …

30DC – Day 13 – WordPress.com and Blogger.com

Scott CostelloAll, Blog, Internet Marketing 2 Comments

The thirteenth day of the challenge had us create two new blogs.  One using WordPress.com and the other at Blogger.com.  The object of building these two new blogs is for broaden your exposure and also build some more backlinks from some quality domains.  The more the merrier when it comes to getting links to your main site. WordPress.com Pretty much the most popular blogging software on the planet.  It has a very easy and simple setup process that takes no …

30DC – Day 12 – Blog Content

Scott CostelloAll, Blog, Internet Marketing 2 Comments

So far the Thirty Day Challenge has been focusing on external page rank helpers like writing articles for posting on sites like EzineArticles, Scribd, Squidoo and hubpages in order to improve site visibility and backlinks.  On day 12 we turn our attention back to our blogs and start creating content for it. We used Market Samurai to locate other articles (about your keywords and category keywords) to use as resources for articles we write.  MS makes this process very easy, …

30DC – Day 11 – Squidoo and Hubpages

Scott CostelloAll, Blog, Internet Marketing Leave a Comment

Day 11 focused more on article publishing but in a bit of a different way using Squidoo and Hubpages.   On day 10 we uploaded articles to ezinearticles and scribd, which were straight up article hosting sites.  The sites today were about creating fan type pages much like you would in Facebook.  I also categorize them as glorified one page website. In Squidoo you create what is called Squidoo Lenses.  They define a lens as “…one person’s look at something online. …

30DC – Day 10 – Article Submission

Scott CostelloAll, Blog, Internet Marketing 4 Comments

It’s web 2.0 week in the thirty day challenge! Day 10 was about submitting your articles to ezinearticles.com and scribd.com.   We also got some pointers on how to optimize articles for your keywords. Promoting your articles on web 2.0 sites like these is a tremendous way for getting traffic to your site.  The reason is that these sites are very well thought of  by the Google bots and because of that your articles, on said sites, will naturally rank highly …

30DC – Day 9 – Rank Tracking

Scott CostelloAll, Blog, Internet Marketing 1 Comment

Rank tracking was the focus of day 9 in the 30 day challenge. The idea here is to keep track of where your domain and posts/articles rank on google for each of your keywords. This is something fun as you can hopefully watch your site rise in popularity and soon to the first page on Google and other search engines. The trainers used a Market Samurai and it’s Rank Tracker module to quickly and easily find the rankings for you.  …