postcard mania

Marketing Monday: Early Postcard Returns Are In

Scott CostelloAll, Blog, Featured, Marketing 1 Comment

postcard mania10 days have past since I sent out the first batch of 530 postcards.  My hope was to match the response I was getting from the yellow letter marketing I was doing before, 12%.  Well, I must say I’m extremely disappointed with the response rate so far.  We have gotten 1 call, yup just 1!   The only interesting part of this call was that it was from a deaf person who was using some sort of service that translates some how.    Seems to be a little motivation there, but not much.

Sure, not everyone calls right away after receiving a marketing piece, but 10 days should be a good amount of time to get some solid feeling on how it’s gonna play out.  I’m still going to keep up with the plan and touch these people 6 more times with the postcards to see what happens.

This also brings up a good question….

I’ve sent these Out-of-State leads postcards and once I’m done with this campaign, when can I start up my next campaign with this same list?  Should I wait a 6 months, 1 year or longer?   If the postcards aren’t working then I’d like to hit them with my yellow letters to see how that works.  Who has an opinion?


Scott Costello
Follow me

Comments 1

Leave a Reply

Your email address will not be published. Required fields are marked *