SI Lead Manager Beta 6 has been Released

Scott CostelloAll, Blog, Featured 2 Comments

  I final reached the finish line and am releasing SI Lead Manager Beta 6 Today!  SI Lead Manager is still in it’s beta phase (6th version now) which means that there may still be some bugs lingering in the system that myself or my testers haven’t caught yet. Beta 6 itself has taken me over a year to develop because of all the significant improvements it has over Beta 5.  These improvements will allow for greater control over your …

Need To Create a Mailing Campaign…No Problem

Scott CostelloAll, Blog, Featured 4 Comments

In the beginning, one of the main reasons I created SI Lead Manager was to help me organize and keep track of all my direct mail campaigns.  This has been the most challenging idea to implement for many reasons.  As I’ve used each version and have learned what I require in a campaign manager, I’ve had to constantly rework this module.  With Beta 6 I may have finally found the best way to handle mailing campaigns, there still might be …

lead manager, real estate investing, direct mail

Si Lead Manager – Beta 6 Preview

Scott CostelloAll, Blog, Featured 4 Comments

After over a year of re-thinking, re-coding and re-testing SI Lead Manager – Beta 6 is almost ready to go.  This past weekend I took some time to create a quick video preview of one of the newest features of Beta 6, Tags. ***edit*** Because of a lack of audio and how bad the first video was, I redid the video.  If you have any questions feel free to email me at

Marketing Monday: Hit In The Pocket Again!

Scott CostelloAll, Blog, Featured, Marketing 2 Comments

This year is starting off as an expensive one already.  The Payroll tax reduced my JOB’s paycheck (and my wife’s) by more the $100 per check; – $5000!  Wells Fargo informed us that they didn’t charge us enough money last year to pay our property taxes through the mortgage escrow,  so they tacked on an addition $150 per month to pay back the shortage; – $1800!  Oh and our Property Taxes went up this year; -$1000! If you are keeping …

Holy Crap!….It’s already January 11th

Scott CostelloAll, Blog, Featured Leave a Comment

Man Oh Man have I been busy ever since Christmas! I’m getting to the point in my life where I don’t like to take extended breaks from anything because it is so hard to ramp myself back up again. Christmas and New Years does this to me every year. I’m a man of routine and when that routine gets broken I have a hard time getting back to it. It all comes back to momentum I think. I’ve spent the …

Random: Postcards, Bigger Pockets, Si Lead Manager Beta 6 and More

Scott CostelloAll, Blog, Featured 10 Comments

Postcards Today my first postcard mailing from is being mailed.  In total there are about 530 postcards.  These will all be sent to first time recipients of my marketing.  My “hand written” yellow letters usually pulled an average of about 12% response rate, so I’m interested to compare how the postcards do. Quick Little Game:  If you can guess how many responses I get over the next two weeks, from this first batch of postcards, I’ll give you a …