Marketing Monday: I Spent How Much??!?!

Scott CostelloAll, Blog, Featured, Marketing 5 Comments

Some where along the way I apparently lost track of how much money I was spending on my marketing campaigns.  I forgot about the dollars and only focused on the number of mailers I wanted to send out.  On average I was sending out about 750 letters per month which out paced my plan by about 250 per month. It’s good to get out more mailers for sure, but by deviating from my plan it has handcuffed me a little …

Probate Monday: How else to bring in calls

Scott CostelloAll 6 Comments

I sent out my mailers last week and have only gotten two calls.  One was a guy calling to tell me I sent the letter to a retirement community.  He was wondering what I was trying to accomplish.  For one it’s not trying to buy into a retirement community full of condos, haha.  The guy was nice and was just trying to help me out by letting me know that pretty much any street named after a president in Rockaway …