postcard mania

Marketing Monday: Early Postcard Returns Are In

Scott Costello All, Blog, Featured, Marketing 1 Comment

10 days have past since I sent out the first batch of 530 postcards.  My hope was to match the response I was getting from the yellow letter marketing I was doing before, 12%.  Well, I must say I’m extremely disappointed with the response rate so far.  We have gotten 1 call, yup just 1!   The only interesting part of this call was that it was from a deaf person who was using some sort of service that translates …

Marketing Monday: How many postcards did I get?

Scott Costello All, Blog, Featured 31 Comments

I’m taking my Sharon Vornholt’s advice and ordered some postcards from Postcardmania.com. 5000 postcards to be exact!!  That is basically a years worth of marketing for us.  They are going to help design the postcard and base it off my friends postcard that has worked really well for her in Louisiana.  All I have to do is upload the mailings lists and buy postage and they will do all the work of sending them out. Printing the recipients’ address making sure …