How To: Do It Yourself – Yellow Letter Marketing

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Do It Yourself – Yellow Letter Marketing: Materials Required: – Stamps – 8-1/2” x 11” yellow ruled-paper – 8-1/2” x 11” white paper – 4-3/8″ x 5-3/4″ Ivory Invitation Envelopes – Red Ink Pens (Gel) – Extra Printer Ink Cartridges – Computer Scanner – Image Editing Software – Word Processing Software – Local Personal Assistant – Handwriting Font Objective: Yellow-Letter marketing has been proven over the years as one of the most effective marketing methods available.  When sending a personalized, …

More Marketing

Scott Costello All, Blog, Internet Marketing 2 Comments

I’m not quite getting the results I was hoping for with the craigslist and backpage marketing. On average I’ve been getting about 2 hits per day from craigslist and 0 from backpage. In fact I’ve yet to get 1 single View on backpage so go figure. Here are the current stats Craigslist Backpage Ad Type Views Clicks C/V Views Clicks C/V Picture 85 0 0% 1 0 0% Article 99 4 4% 1 0 0% Extended 6 5 83% 1 …

Staying Focused

Scott Costello All, Featured 11 Comments

When you are focused you are productive.  When you are productive you tend to get things done.  That may sound kind of trite, but I mean it seriously.  For what seemed like an eternity I struggled with a lack of specific focus other than the idea that I wanted to be successful.  I knew that in one way I was already successful–namely that I wanted something better for my life and was working towards it–but in reality I needed to make some …

Click to View Ratio

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Class yesterday went pretty quickly.  We covered the types of contracts you can sign with a seller in order to list their property. Open Contract: Who ever brings in a buyer gets the commission Exclusive Agency: Only agents of the signing broker can sell the house.  You yourself can also find a buyer, and if that happens you don’t pay the brokerage a commission. Exclusive Rights: This is the most common type of agreement and states that during the contract …

How To: Get MLS Access Without Your License

Scott Costello All 19 Comments

Many new investors find it hard to believe that you can get MLS access without having your license.  You can search the forums at flippinghomes.com or reiclub.com for the way and inevitably you will come to the answer…“Just Ask”. Of course it isn’t really that simple.  Yes you have to ask for it, but it’s how you ask that will determine you success or failure.  A friend of mine and fellow investor Kelly, from Kelly Flippin Cali recently wrote an …

I feel lighter

Scott Costello All, Internet Marketing 4 Comments

With August just starting it’s time to report on my monthly improvement plan.  The idea was to pick one thing per month that you’d like to improve upon and concentrate on that one thing only.   Since I’m also reading the Total Money Makeover I chose to eliminate my debt, which obviously is going to take more then 1 month but that is what I’m working on. I am happy to report that we just paid off our student loans today!  …

Ready to Advertise

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After what seemed like way to long and a few change of directions, I’ve finally written the 10 articles about foreclosures.  I will start advertising the artiles tomorrow on craigslist to see how well different advertisements work.   I will post 4 different types of ads over a 2 week period and use google analytics to track which produced the most hits. Types of Ads A ad that just has the link to my site A picture ad ad advertising some …

Audio: What Investing Strategy is Right for You?

Scott Costello All, Blog 2 Comments

If you saw my first ever blog post, I had so many unaswered questions running through my head that it really caused me to put off real estate investing.   I’m sure there are plenty of you who are experiencing the same uncertainty. You can’t possibly answer all the questions before getting started or you’ll never get anywhere and soon you will just give up. The first step is to identify the truly important questions.  Those questions will be almost identical …

Licensing Class Day 4 and Internet Marketing

Scott Costello All, Blog 8 Comments

The 4th day of my real estate class dealt mostly with types of ownerships (Tenants in common, Joint Tenants, tenancy in severalty, Tenants in Entirety) and encumbrances (liens, easements).  I can see this information coming in handy when trying to work out proper ownership of a property and to understand what types of encumbrances can be on a property.     Time for a little teaching for those that don’t know the above terms… Tenancy in severalty: ownership of property by …

Licensing Class Day 4 and Internet Marketing

Scott Costello All, Blog 8 Comments

The 4th day of my real estate class dealt mostly with types of ownerships (Tenants in common, Joint Tenants, tenancy in severalty, Tenants in Entirety) and encumbrances (liens, easements).  I can see this information coming in handy when trying to work out proper ownership of a property and to understand what types of encumbrances can be on a property.     Time for a little teaching for those that don’t know the above terms… Tenancy in severalty: ownership of property by …

Few more articles to go

Scott Costello All, Blog, Internet Marketing 10 Comments

Because of the hacking, I had to rebuild my local blog as I didn’t have that one backed up.  Luckily the 4 articles that were written, I stored on google docs so I just had to copy them over. I’m back in business! Yesterday I wrote three more articles, Avoiding Foreclosure Scams, What to do if you owe more then your house is worth and Selling a Probated house. I really had to do some research on the Probate process …

Backing up the blog

Scott Costello All, Blog 4 Comments

After a little research I found a utility called winSCP.  The program syncs what is on your hosting service with a folder on your computer.   I’m going to set it up on my home computer and give it a test run for the next few weeks to see exactly what it’s all about.  It will be a great tool to have for any blogger if it works as advertised. Licensing Class Day 3 of my licensing class was pretty …

Where did the week go?

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Last week was crazy as I tried working around my new schedule. With the real estate license class on Tuesday and Thursday I was scrambling around. Shockingly to me I’m actually finding the class quite interesting. If I took this class about 10 years ago I probably would have been passed out on the desk, but I guess with my increased age and interest in real estate investing this class gets me thinking. There was a discussion on one of …

IM – Craiglist Update

Scott Costello All, Blog, Internet Marketing 6 Comments

Sorry I haven’t updated in about a week.  The process is a little slow going as I get some content on the local blog.  I want to have a least 10 articles on the site and also a “contact me” form created before I release it. So far I have 4 articles written and some ideas for a few others.  These are the topics to the articles I have written Selling FSBO How much is my house worth Foreclosure Options …