How To Market To Absentee Owners With Your Website

Scott Costello All, Blog, Getting Leads, Internet Marketing 5 Comments

Writing content for your lead generating website is how you will attract more leads.  The greatest part of inbound leads is that your website content works for you as you sleep. What I have learned is to be specific with what you are writing about.  General content, written to be a catch all, just doesn’t work.  Pick a niche, and then niche it down even further. This post is part of a 5 post series were I break down how I …

How to Get a Website on a Shoestring Budget

Scott Costello All, Blog, Internet Marketing, Websites 9 Comments

I created my first website in 1997 while I was in my sophomore year of college at Virginia Tech.  As an aspiring geek, i thought it would be cool to learn how to make a webpage.  A free hosting account at GEOCITIES.com later and a crash course in basic HTML got me started.  Oh if I could see that website again…I’m sure embarrassed would be putting it lightly.  Even back then my choice of black, red and florescent color was a mistake.  To make matters worse …

Let me tell you about my first time…

Scott Costello All, Blog, Featured, Internet Marketing 6 Comments

This was going to be a great week for me regardless of what ever happened with my wholesaling business.  The reason is that I took the week off from my 9 to 5 job.  I haven’t taken more then a day off in what seems like 2 years.  In addition to that my wife and I celebrated our 7th wedding anniversary on the 25th.  As if that wasn’t good enough, my son turned 2 years old!  It was a good …

squeeze page traffic report

Internet Leads Are Picking Up

Scott Costello All, Blog, Featured, Internet Marketing 7 Comments

I see my future in lead generation in being able to get inbound leads. What I mean by inbound leads are leads finding me by my websites or referrals, not me going out and actively marketing directly to a batch of people. It just makes so much more sense to me. There is a passive nature to it that I just love the thought of. Over the past couple months I’ve been slowly working on building my online presence. I’ve …

A Small Tip For Getting That Desired Domain Name

Scott Costello All, Blog, Featured, Internet Marketing 5 Comments

I find it very frustrating trying to come up with a domain name for anything real estate investing related that isn’t already taken.    I have spent days looking for a domain name only to discover that unless I wanted something resembling a sentence…. WeBuyUglyHousesInNorthernNewJerseyAreas.com …I was out of luck.  I don’t like long domain names because they are just to hard to read.  You get lost in all the words.  Just imagine what it would look like if you …

how to get real estate leads

Some SEO Information Regarding How To Get Real Estate Leads

Scott Costello All, Blog, Featured, Internet Marketing 2 Comments

In my new found quest to figure out how to get real estate leads off the web, I went a little commando at work the other day and listened to an SEO webinar on my sell phone using the GotoMeeting app.  Besides draining my cell phone battery, it worked out great.  Trevor Mauch hosted the webinar f or the people who purchased his InvestorCarrot website packages.  I learned a few things I didn’t know and that will definitely help me …

My Probate Website….Google Rank #1?

Scott Costello All, Blog, Featured, Internet Marketing, Probate Investing 12 Comments

A couple of years ago I create a website to try and attract people who are looking up probate related topics in New Jersey.  The thinking was that people searching for New Jersey Probate on Google where people going through the probate process and could possibly have a property that they need to sell.   I basically wrote about 20 articles related to probate, setup an opt-in box for a probate guide and left it as is. I never checked the site …

real estate investor website

Internet Lead Generation: Website Customization

Scott Costello All, Blog, Featured, Internet Marketing, Marketing, Websites 5 Comments

Website Progress For the past two weeks I’ve been slowly personalizing my new buyer, seller and company websites.  I do a little here and a little there, as time permits.  When I take this approach to big tasks, the job seems much more manageable and less intimidating.  The service I signed up for to create these sites did a wonderful job of setting them up with all the content, squeeze pages and layouts.  They are created from a template, and …

real estate investor websites

Ultimate Real Estate Investor’s Website Punchlist

Scott Costello All, Blog, Featured, Internet Marketing, Websites 7 Comments

Well ok, this may not be the ultimate punchlist, but I thought it was worth sharing.  As I mentioned in my previous post about being over whelmed when it comes to Internet Marketing For Real Estate Investors, I wanted to build a punch list.  This punch list is going to be my guide to what has to be done in order to be successful. There are potentially an unlimited number of websites that you can create for your business, but I’ve …

Internet Marketing: So Much To Do!

Scott Costello All, Blog, Featured, Internet Marketing, Marketing 7 Comments

I’ve spent the last two weeks going through some of the modules in the internet lead generating course.  It’s not that anyone thing is hard, it is all fairly easy things to do and most of it is free.  However, it seems like I should be doing 100 things at once and I’m starting to feel scatter brained.   I hate this feeling because I waste so much time thinking about what I should be doing next instead of just …

Time, Skills, Enjoyment and Leverage…Say What?

Scott Costello All, Blog, Featured, Internet Marketing 2 Comments

I don’t know what it is lately, but I’m finding it harder to find the time to get things done.  I wish exercise didn’t take up so much time because it seems on the nights I run on the treadmill, about 3 nights a week, it’s about all I can do.  I run for about 30 minutes, takes me 15 to 20 minutes for stretching and cooling down afterwards and then another 15 to 20 minutes to shower.  By the …

It’s Time To Jump Into Internet Lead Generation

Scott Costello All, Blog, Featured, Internet Marketing 2 Comments

Last week, my friend Steph forwarded me a training course for internet lead generation.  It peaked my interest for two reasons, first I’ve been t hrowing around the idea of substantially increasing my web presence with regards to getting leads.  Second, anything Step h sends my way I know is going to give me more value then I actually pay for.   I’m not going to say which product I purchased, because I don’t want you all thinking that I’m just …

FlipThisWholesaler.net Success Story….Me?

Scott Costello All, Blog, Featured, Internet Marketing 6 Comments

Have you ever read the blog Flip This Wholesaler?  It’s authored by Steph Davis who is a successful investor down in Tampa Florida.  I’ve mentioned her blog on here many times and even met her in person a few years ago at a Steve Cook investing workshop.  Needless to say if you are a wanna be investor, you need to follow her and learn from her experiences. Steph has a blog series called Success Stories.  These posts focus on new investors …

My Opinion About Real Estate Investor Blogs

Scott Costello All, Blog, Featured, Internet Marketing 19 Comments

I’ve been blogging about my real estate investing for over 2 years now and it has helped me out in a multitude of ways. If you haven’t started a blog yet, I would highly recommend it because the rewards are almost limitless.   The relationships that I’ve created and the doors that have opened to me have really given myself a big advantage. I wanted to share with you the 14 benefits that I’ve gotten from blogging since I started. …

Create Extra Marketing Money With Your Real Estate Blog

Scott Costello All, Blog, Internet Marketing 10 Comments

For those people who have been reading my blog for a while know that I’m pretty limited with my marketing budget of $200 per month.  This gets eaten up quickly when half of that goes to my probate list provider.  That leaves me with only $100 for Stamps, paper, ink and envelopes.   Sending out 80 to 100 mailers each month is all i am about able to do. This causes a problem because I want to send out a multiple …