How To: Mail Merge Your Probate List and Letter

Scott CostelloAll, Blog 4 Comments

One of the lessons in life that I’ve learned over the years is not to assume people know how to do certain simple tasks.  Up until last December I’ve never mail merged anything before, and I’m a computer programmer and a self proclaimed computer geek.  I just never had a need for it.  With that being said, I’m sure there are people who are reading my blog who have never mail merged and are looking to know how.  So I …

30DC – Day 13 – WordPress.com and Blogger.com

Scott CostelloAll, Blog, Internet Marketing 2 Comments

The thirteenth day of the challenge had us create two new blogs.  One using WordPress.com and the other at Blogger.com.  The object of building these two new blogs is for broaden your exposure and also build some more backlinks from some quality domains.  The more the merrier when it comes to getting links to your main site. WordPress.com Pretty much the most popular blogging software on the planet.  It has a very easy and simple setup process that takes no …

30DC – Day 12 – Blog Content

Scott CostelloAll, Blog, Internet Marketing 2 Comments

So far the Thirty Day Challenge has been focusing on external page rank helpers like writing articles for posting on sites like EzineArticles, Scribd, Squidoo and hubpages in order to improve site visibility and backlinks.  On day 12 we turn our attention back to our blogs and start creating content for it. We used Market Samurai to locate other articles (about your keywords and category keywords) to use as resources for articles we write.  MS makes this process very easy, …

30DC – Day 11 – Squidoo and Hubpages

Scott CostelloAll, Blog, Internet Marketing Leave a Comment

Day 11 focused more on article publishing but in a bit of a different way using Squidoo and Hubpages.   On day 10 we uploaded articles to ezinearticles and scribd, which were straight up article hosting sites.  The sites today were about creating fan type pages much like you would in Facebook.  I also categorize them as glorified one page website. In Squidoo you create what is called Squidoo Lenses.  They define a lens as “…one person’s look at something online. …

30DC – Day 9 – Rank Tracking

Scott CostelloAll, Blog, Internet Marketing 1 Comment

Rank tracking was the focus of day 9 in the 30 day challenge. The idea here is to keep track of where your domain and posts/articles rank on google for each of your keywords. This is something fun as you can hopefully watch your site rise in popularity and soon to the first page on Google and other search engines. The trainers used a Market Samurai and it’s Rank Tracker module to quickly and easily find the rankings for you.  …

30DC – Day 8 – Getting Traffic

Scott CostelloAll, Internet Marketing 1 Comment

I’m already up to day 8!  This is kinda fun if I do tell you the truth.  I love this internet marketing stuff.  Today we dealt with getting traffic to our websites.  For me this has been a daily grind, even getting visitors to this blog.   It has taken me over a year to get a steady flow of about 45 visitors a day. There are many ways to get people to come visit your site, but it comes down …

30DC – Day 6 – WordPress

Scott CostelloAll, Blog, Internet Marketing 5 Comments

WordPress was the theme of day 6.  This is the second time where they are using a service/software to help you out.  First it was Market Samurai which I found very helpful and might consider purchasing it when the 45 day trial is up, but we’ll see. This time the good people at 30 day challenge recommend using WordPress Direct.  WordPress Direct is a service that makes it “easy” for beginners to setup a wordpress site and manage all the …

30DC – Day 5 – Content

Scott CostelloAll, Blog, Internet Marketing Leave a Comment

This is probably one of the most important items when it comes to ranking well in google and other search engines.  Content is King as they say.   One important point I’d like to mention about content and SEO…the content must be unique. Duplicate content, which means another site has the same exact article, will either hurt your page ranking or it won’t count that content.   How much it hurts, nobody knows. So you might be asking…”how do you get this …

Audio: Double Closing

Scott CostelloAll 11 Comments

How are you going to buy and sell a property on the same day?  That is a question many new investors will run into.  In truth there are a few ways to go about doing it… Double Close Simultaneous Close Assignment (not really buying and selling, more like selling the right to buy) In this Audio Article by Eric Medemar he goes through the process of double closing and many of the reasons why you might want to go that …

How To: Do It Yourself – Yellow Letter Marketing

All, Featured, Recommended Post 40 Comments

Do It Yourself – Yellow Letter Marketing: Materials Required: – Stamps – 8-1/2” x 11” yellow ruled-paper – 8-1/2” x 11” white paper – 4-3/8″ x 5-3/4″ Ivory Invitation Envelopes – Red Ink Pens (Gel) – Extra Printer Ink Cartridges – Computer Scanner – Image Editing Software – Word Processing Software – Local Personal Assistant – Handwriting Font Objective: Yellow-Letter marketing has been proven over the years as one of the most effective marketing methods available.  When sending a personalized, …

Staying Focused

Scott CostelloAll, Featured 11 Comments

When you are focused you are productive.  When you are productive you tend to get things done.  That may sound kind of trite, but I mean it seriously.  For what seemed like an eternity I struggled with a lack of specific focus other than the idea that I wanted to be successful.  I knew that in one way I was already successful–namely that I wanted something better for my life and was working towards it–but in reality I needed to make some …

How To: Get MLS Access Without Your License

Scott CostelloAll 19 Comments

Many new investors find it hard to believe that you can get MLS access without having your license.  You can search the forums at flippinghomes.com or reiclub.com for the way and inevitably you will come to the answer…“Just Ask”. Of course it isn’t really that simple.  Yes you have to ask for it, but it’s how you ask that will determine you success or failure.  A friend of mine and fellow investor Kelly, from Kelly Flippin Cali recently wrote an …

How To: Building a Real Estate Website – Part 3

Scott CostelloAll 5 Comments

WordPress Features Breakdown Part 3 of How To:  Build a Real Estate Website will focus on WordPress 2.8 and it’s features.  I will run down what all the areas are and give you some tips along the way.  I will also outline some useful plugins that willl help you get started. First things first, if you didn’t follow the last step in Part 2 please go to your site’s admin panel by browsing to Http://www.<your domain>.com/wp-admin There you will be …

How To: Building a Real Estate Website – Part 1

Scott CostelloAll 7 Comments

As more and more people use the Internet to research, buy and sell houses it is getting extremely important as a real estate investor to have a web presence.  This can be a daunting task for many, but it doesn’t have to be.  You can hire out the job to professionals for upwards of $5000 or even find a rent-a-coder and pay them a few hundred.  Why  would you do this?  when it’s so easy to create your own page …