30DC – Day 22 – Adwords Content Network

Scott Costello All, Blog, Internet Marketing 5 Comments

30DC22Another aspect of adwords that can be really useful is the Content Network.  The content network consists the ads that appear on sites, the ones that say “ads by google”.  I’ve got a few of them on this website, but you can see an example below.  Anyone can place an Adsense ad unit on their website by just creating an Google Adsense account.

After creating an ad campaign there’s an option for picking the type of campaign, Googles Content network is one of those options.   The cool thing is that you can pick which sites to place your ads on.  If you are sneaky you can invade a competitors site and place one of your ads there…hehe.  If they are paying attention they can block the ad, but it could be a friendly reminder that you are there.

The same click through concepts apply to placing an ad on the Content Network as it does the Search Network in terms of cost per click and quality score.  Content ads are targeted by two factors..

  1. keywords on the webpage
  2. site selection

an example they give is…

If I’m bidding on a term in Adwords, for example Arrakis 50 Backpack, what the Content Network
will do is pull that ad through and display it on the page where the keyword Arrakis 50
Backpack appears. So it’s similar in terms of it’s still keyword matching, but it’s keyword
matching by terms and words on the particular web page that you’re looking at, as
opposed to search results.

One great tip 30DC gives is that you should create a separate ad campaign for Content Ads.  The reason being that they will get ALOT of page impressions but very few clicks.  If you combine your Content Ads with Search Ads they will drag down the Search Ads’ quality score, which is not good.

My Stuff for real estate wholesalers

I’m not having huge success with adwords at the moment, but I’m going to write that off to my extremely targeted market of new jersey probate.  There are very few sites that actually have adsense and deal with probate in New Jersey so my Content Ad will only be placed on one page.  This site deals with New Jersey probate lawyers, but outside of that there was nothing!

Here is my ad that i’m using

At this point in the 30DC questions are running through my mind if I’m doing the write thing creating a blog to attract potential leads.  It might be a brilliant idea, but who knows at this point.  I need to develop better on site advertising for my service and get better information to attract the leads.  I would say my articles so far kinda suck, quantity of quality for sure.

Anyhow, on to the next day!

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Scott Costello

Scott is a part time wholesaler, but full time real estate investing addict! As his family grows and his free time shrinks,He has been slowing building his wholesaling business over the past 7 years in between life events.Drive, dedication and never giving up are his strengths.
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Comments 5

  1. Hi Scott –

    I spend a ton of money with Adwords (outside of Real Estate). Content Network is a tough animal, I have a lot more success with it in broad areas, but the traffic is just so inconsistent.

    Are you site matching or keyword matching? Probably for NJ probate you’d only want to site match. The trick would be tracking results, check out Prosper 202, it has some great tracking options, but maybe it’s over complicating things.

    PS: your site is great, it is apparent you spend a ton of time adding all the bells and whistles!
    .-= Steve´s last blog ..Rehab Update on House #17 =-.

    1. Steve,

      Thanks for the great comment! Right now I’m manually picking the sites that I want my Content Network ads appear on, and they will appear based on keywords. I will looking into site match though.

      I’ve never heard of Prosper202 before, but taking a quick look I will definitely give it a trial run to see what it’s all about. Thanks again for the suggestion.

      And lastly thanks for the compliment about my site, glad you like it. 🙂

      -Scott

  2. Hi Scott –

    I spend a ton of money with Adwords (outside of Real Estate). Content Network is a tough animal, I have a lot more success with it in broad areas, but the traffic is just so inconsistent.

    Are you site matching or keyword matching? Probably for NJ probate you’d only want to site match. The trick would be tracking results, check out Prosper 202, it has some great tracking options, but maybe it’s over complicating things.

    PS: your site is great, it is apparent you spend a ton of time adding all the bells and whistles!
    .-= Steve´s last blog ..Rehab Update on House #17 =-.

    1. Post
      Author

      Steve,

      Thanks for the great comment! Right now I’m manually picking the sites that I want my Content Network ads appear on, and they will appear based on keywords. I will looking into site match though.

      I’ve never heard of Prosper202 before, but taking a quick look I will definitely give it a trial run to see what it’s all about. Thanks again for the suggestion.

      And lastly thanks for the compliment about my site, glad you like it. 🙂

      -Scott

  3. Pingback: 30DC – Day 30 – Wrap Up | Struggling to Get Started

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