30DC – Final Statistics

Scott CostelloAll, Blog, Internet Marketing 2 Comments

Here is my 30 day update for my 30 day challenge.  I’ve yet to receive any leads to this point, but they will come in do time.  I’ve broken the update down into a few sections (adwords, analytics, keywords) and tried to explain some of the stats and their importance.  Hopefully this will help anyone who is struggling to figure all of this out. Adwords Overall 1707 impressions (total times ad has been shown) 20 click throughs 1.17% CTR (click …

30DC – Day 22 – Adwords Content Network

Scott CostelloAll, Blog, Internet Marketing 5 Comments

Another aspect of adwords that can be really useful is the Content Network.  The content network consists the ads that appear on sites, the ones that say “ads by google”.  I’ve got a few of them on this website, but you can see an example below.  Anyone can place an Adsense ad unit on their website by just creating an Google Adsense account. After creating an ad campaign there’s an option for picking the type of campaign, Googles Content network …

30DC – Day 20 – Ad Groups

Scott CostelloAll, Blog, Internet Marketing Leave a Comment

A great feature in Google Adwords is the ability to create Ad Groups based on different keywords.  Having the different groups makes it easy to split up and track your ads separately depending on keyword.  Also within each group you can create different ads that Google will rotate. Having different ads will increase the amount of traffic you get and create a good testing ground to decide which ad works the best for a particular keyword. Ads within an Ad …

30DC – Day 19 – Setup Google Adwords

Scott CostelloAll, Blog, Internet Marketing 5 Comments

It is time to start paying for your traffic.  On day 19 of the thirty day challenge we setup our Google Adwords accounts and our first campaign.  If anyone is not sure how adwords is used let me give you a screen shot and explain it a bit… Adwords ads appear on the right side of the Google Search Results, it also sometimes appears on top as well.   The position of where your ad appears is determined by how much …

30DC – Day 18 – Paid Traffic

Scott CostelloAll, Blog, Internet Marketing Leave a Comment

Today we went over the ways in which you can get traffic to your website. The truth is there is no free way to get traffic, you have to pay for it in one way or another. You pay by either spending money to use adwords or other pay per click (ppc) service out there or you spend your valuable time building up your sites SEO with article publishing, keyword optimizing and backlink creation. Paying For Traffic You can pay …