Marketing Monday: Driving For Dollars

Scott Costello All, Blog, Marketing 13 Comments

Up until this point, my marketing campaign has consisted of strictly Out of State Owners. I’d gather the leads from the tax records and mail those leads.  The call response rate has been very very good and it’s only a matter of time before I get a deal of those.  When it comes to Out of State Owners there is one short fall, you will eventually run out of leads to mail to.  There are only so many towns and …

Create Extra Marketing Money With Your Real Estate Blog

Scott Costello All, Blog, Internet Marketing 10 Comments

For those people who have been reading my blog for a while know that I’m pretty limited with my marketing budget of $200 per month.  This gets eaten up quickly when half of that goes to my probate list provider.  That leaves me with only $100 for Stamps, paper, ink and envelopes.   Sending out 80 to 100 mailers each month is all i am about able to do. This causes a problem because I want to send out a multiple …

Improve Your Marketing Conversions with Personalized Urls

Pat Flynn Blog, Featured, Internet Marketing 19 Comments

This is a guest post by Pat Flynn from The Smart Passive Income Blog. In 2008, there was a special video that went viral and caught the attention of millions of people. It didn’t go viral because it was simply a cat playing the piano or some kid named Charlie biting another kid’s finger. It went viral because it was personalized. If you haven’t seen the video, the general idea is that beforehand, you can enter the name of a …

How To: Mail Merge Your Probate List and Letter

Scott Costello All, Blog 4 Comments

One of the lessons in life that I’ve learned over the years is not to assume people know how to do certain simple tasks.  Up until last December I’ve never mail merged anything before, and I’m a computer programmer and a self proclaimed computer geek.  I just never had a need for it.  With that being said, I’m sure there are people who are reading my blog who have never mail merged and are looking to know how.  So I …