Over the last few years I’ve gotten many calls from sellers. I would say that almost all of them have been pleasant conversations. Sure there have been those where the caller has a skeptical or irritated tone. All you can do is blame your partner for sending mail to them in error and cross them off your list. My lead generating websites have both my phone number and a contact form. To be honest I prefer that the lead fills out …
Angry Response: “Get Lost…Loser!”
Making someone angry with my direct mail letters is not my goal, but eventually is an inevitable outcome. Most of the time these people call up and voice their displeasure, but on some occasions they will send your letter back with some comments. These comments are usually really funny and I like to post them for you to see. Here is the most recent one that we’ve gotten…
Marketing Monday: “Not Our Personal Billboards”
I’m just now getting back into the swing of things after my 2 week baby hiatus. Because of that I am just going to share a quick little story about some bandit sign fun. A few months back, my partner end up went down to Trenton to hang some bandit signs at the butt crack of dawn. I always get a little nervous when hanging signs in Trenton because large parts of are arguably one of the worst areas in …
Marketing Monday: All Time Funniest Response
One of the risks with sending out direct marketing letters is that you are going to piss people off. You shouldn’t take these people to seriously or feel bad that you pissed them off though. This is because I can guarantee that they were pissed off way before getting your letter. Sometimes they will call you up to tell to say that you are the scum of the earth and sometimes they will write you a letter like this one… You …
Negative Response: “Get a real Job”
Yesterday I got a probate letter mailed back to me with some words of wisdom, written by the recipient, directed towards me. I’ve been lucky so far to not get many upset owners sending me mail as that is just the nature of the business. When mailing out to probates you can really step on a nerve because it may seem a little like ambulance chasing to some. I thought it might be fun to start a new series of …