Is Your Response Rate Better Then Mine?

Scott Costello All, Blog, Featured, Marketing 5 Comments

One thing you should always keep track of when sending out direct mail is your response rate.  Over the past year, I knew I got phone calls from my mailings but I never really knew how well or poorly my letters were getting people to call.  I also had no clue as to what percentage of people where calling off the first letter, second letter or third.  So I wrote up a quick script to pull the data from my …

Marketing Monday: My Monthly Direct Mail Response Rate

Scott Costello All, Blog, Marketing 7 Comments

The last two months of mailings have yielded some of the best response rates so far.  I’m very excited about this and even more so because the quality of the responses have been good as well.  I have been concentrating my direct mail towards Out of State owners and areas where Lance and I have been driving around and recording addressed of houses that look to have investment potential (I call these Driving for Dollar leads). Out of State Owners The Out …

Simple Way To Get A Better Response From Your Probate Letters

Scott Costello All, Blog, Probate Investing 32 Comments

I just got finished watching a webinar given by Vena Jones-Cox about Marketing.  Over all it was very informative and gave me some good reminders about how to properly market to sellers.  I don’t want to rehash the entire lesson, but I do want to touch on some key points that I’m going to incorporate into my next mailing. How Can I Help You? You’ve probably heard this before and so have I, but for some reason I’ve forgotten this …