SI Lead Manager – Beta 5 has been released!

Scott Costello All, Blog, Featured, Lead Tracker Leave a Comment

Have you had a tough time managing your leads using Excel? Did you find that other lead management software is just too Expensive? Have you tried SI Lead Manager – Beta 4 and found it too confusing? If you’ve answered Yes to any of the above questions, then you need to get SI Lead Manager – Beta 5After working hard for over 7 months, SI Lead Manager Beta 5 is finally ready for release.  The interface has been completely redesigned …

Email Question: What Do You Think About Mentors?

Scott Costello All, Blog, Featured 1 Comment

I’ve been asked quite a few times what I thought about getting a mentor or finding a coaching program.  The main concern for those that are asking is it worth the money to join the flip vips or other coaching programs offered by various people.  Most recently one of my blog readers Zac asked me this very question and after I took some time to reply to his email I thought it would be a great idea to post my …

Marketing Monday: All Time Funniest Response

Scott Costello All, Blog, Featured, Marketing, Unhappy Sellers 8 Comments

One of the risks with sending out direct marketing letters is that you are going to piss people off.  You shouldn’t take these people to seriously or feel bad that you pissed them off though.  This is because I can guarantee that they were pissed off way before getting your letter.  Sometimes they will call you up to tell to say that you are the scum of the earth and sometimes they will write you a letter like this one… You …

Deal #2 Update: How Patient Are You?

Scott Costello All, Blog, Featured 9 Comments

How much patience should one have?  I have plenty of patience and don’t mind waiting these people out, but is that always the best way?  I’m glad our first deal went very smoothly or else I would think all deals are like this current one.  Below is the time line of events and shows how sketchy these people can be.  To me a lack of communication is the most infuriating thing.   September  The beginnings of Deal #2 happened September 15th …

Marketing Monday: Bad Results

Scott Costello All, Blog, Featured, Marketing 4 Comments

During November I started to experiment with the envelope that I was using to see if I could increase the number of responses I could get.  I was expecting at worst similar results to what I was getting with my white envelopes, which is about 10% response rate.   It’s been roughly 30 days since I started and I have my results. Granted I could still get calls from the colored envelopes, but I believe I have enough to report …

Marketing Monday Will Be Interrupted By The Following Announcement

Scott Costello All, Blog, Featured 14 Comments

I’m going to postpone Marketing Monday for another day because I’ve got an announcement to make….. Deal #2 is under contract! My partner did some great negotiating and as of yesterday (12/5/2011)  we have a signed contract for purchase.  As with the first deal I don’t want to divulge the details until it closes and we get paid.  I will tell you that this deal will not be a home run by any stretch of the means, but it will …

SI Lead Manager Beta 5 – Almost Ready

Scott Costello Blog, Featured, Lead Tracker 8 Comments

I’ve been using Beta 5 for about 2 weeks now and have been loving it.  I’ve managed to work out many of the bugs during my testing.  There hasn’t been any major problems and everything is working the way I’ve intended it to.   There are still a few more areas of the program that I need to test out, but if everything goes to plan I’ll be releasing it in 2 weeks. Right now I’m looking for 5 reliable …

Direct Marketing plans

Marketing Monday: The Results Are….

Scott Costello All, Blog, Featured, Marketing Leave a Comment

Sorry for the tease people, I am just in that sort of mood.  I can’t report any results just yet as it’s too early, but the last round of colored envelopes are going out today.  In total I sent out about 200 direct mail letters in this test.  We have definitely gotten some responses  but it won’t be for a few weeks until I can more accurately determine how well they pulled.  Next week I will have preliminary figures to …

Turducken – What The Hell Is It?

Scott Costello All, Blog, Featured, Lead Tracker 4 Comments

The word Turducken is becoming so popular these days that you can barely find anyone who doesn’t know what the heck it is.  I even saw one in the food store the other day.  To me it sounds gross and I doubt I’ll ever try one.  Has anyone given it a taste? Deal #2 update Deal #2 is starting to resemble one of those birds.  I’m not quite sure what to make of it and not quite sure where it’s …

Deal #2 Update: Putting The Pressure On

Scott Costello All, Blog, Featured 7 Comments

The saga continues with Deal #2.  We sent the addendums to the attorney to review early last week and got word 5 days  later that he had forwarded it to the seller to take a look.   It’s amazing how long each and every step is with an attorney involved.  You try and be patient, but after almost 2 months of this crap you have to make a stand. So on Monday, after talking with our coach, we decided to send the …

Marketing Monday: See My New Envelope

Scott Costello All, Blog, Featured, Marketing 15 Comments

I think I’m going to have to start calling the Marketing Monday series of posts Marketing Tuesday because it seems that’s when I have time to post it, haha.  I would, but it sounds better the first way.  After completing my 400 letters in 10 days challenge (I’ve still yet to get Aaron’s mailing info so I can send him his prize), I’m going to be doing a little Marketing Testing.  It is always wise to test new things with your mailers. …

Another Year Older And Another Year Wiser

Scott Costello All, Blog, Featured 3 Comments

I celebrating my 35th birthday this past week by taking off Monday and Tuesday from work to hang out with my wife and get some shelves built in my garage (I’ll take a picture of them when I’m done).  I also needed to buy a car because my BMW was about to run out of warranty and was too expensive to maintain with out it.   Think $190 for an oil change!!! I loved that car but it was time …

2 Week Challenge Update: Did I Do It?

Scott Costello All, Blog, Featured, Marketing 8 Comments

Over the past 10 days I challenged myself to complete 400 mailers.  At the time I wasn’t aware of all the obstacles and time sucks that awaiting me these past two weeks or I might have put off the challenge for another time.   If you have been following along the last few updates you know I had 141 mailers to complete the last two days to finish up my challenge.  So did I do it? You bet your ass I …

2 Week Challenge Update: 124 More Completed

Scott Costello All, Blog, Featured, Marketing 2 Comments

I wish I would have picked another 10 day period to challenge myself!  I’ve had so much go on this past week and a half it has been crazy.  Here is a quick recap of what had to get done in these 10 days… I’ve had 1 real estate meeting Snow storm that knocked out the power for about 12 hours 2 trips to the car dealer to try and fix a problem (not resolved  yet and will be going …

2 Week Challenge Update: 135 Down and a lot to go

Scott Costello All, Blog, Featured, Marketing 4 Comments

Well I got off to a rough start this week on my 12 day challenge to reach 400 mailers.   I got put behind right from the beginning on Monday when I’m not sure what the hell happened and got nothing done.  Tuesday and Wednesday I put together the 135 Mailers with great speed.  Here is the break down of the time it took me to accomplish the task… Create the Lists – 10 Minutes Scrub the lists – 20 …