Improve Your Marketing Conversions with Personalized Urls

Pat Flynn Blog, Featured, Internet Marketing 19 Comments

This is a guest post by Pat Flynn from The Smart Passive Income Blog. In 2008, there was a special video that went viral and caught the attention of millions of people. It didn’t go viral because it was simply a cat playing the piano or some kid named Charlie biting another kid’s finger. It went viral because it was personalized. If you haven’t seen the video, the general idea is that beforehand, you can enter the name of a …

30DC – Update – 200 Visitors

Scott Costello All, Blog, Internet Marketing 17 Comments

Over this past weekend I passed the 200 visitor mark for my 30 Day Challenge blog, NewJerseyProbate.org.  Since the end of the challenge, about a month ago, I’ve continued to write an article a week and am at about 20 total so far. 12 of them on my blog and the other 8 spread out over different sites like EzineArticles, Scribd.com, hubpages.com and blogspot.com.  I’ve also taken those articles and submitted them to Traffic-Bug.com in order to increase the backlinks.  …

30DC – Final Statistics

Scott Costello All, Blog, Internet Marketing 2 Comments

Here is my 30 day update for my 30 day challenge.  I’ve yet to receive any leads to this point, but they will come in do time.  I’ve broken the update down into a few sections (adwords, analytics, keywords) and tried to explain some of the stats and their importance.  Hopefully this will help anyone who is struggling to figure all of this out. Adwords Overall 1707 impressions (total times ad has been shown) 20 click throughs 1.17% CTR (click …

30DC – Day 30 – Wrap Up

Scott Costello All, Blog, Internet Marketing 4 Comments

What now?  The final days of the 30 day (day 30 and 31) challenge wrapped everything up and went over where we should go from here.  The lesson really focused on going back and analyzing everything you have done to this point, and this is a key step before moving on and expanding your blog and affiliate marketing.  Ed breaks down the past 30 days into 4 main parts… Market Research Having a solid base is they key to marketing.  …

30DC – Day 29 – Learning From Mistakes

Scott Costello All, Blog, Internet Marketing 4 Comments

Day 29 is about learning from mistakes, not your mistakes but the mistakes of other people.  The mistakes talked about in this lesson are not technical errors, such as grammar or having trouble publishing an article to EzineArticles.com.  These sort of mistakes are easily correctable and really don’t mean anything disastrous will happen. It’s going to be really tough for me to outline exactly what was said in today’s lesson without writing a book, but take a look at this …

30DC – Day 28 – High Quality BackLinks

Scott Costello All, Blog, Internet Marketing 6 Comments

Today I learned about High-Quality Backlinks.  HQ Backlinks are the ultimate goal of any SEO marketer.  The reason for this is that a High Quality, Relevant site holds a lot of clout in Google’s mind. When one of those sites supports your site, with a link, that is like the president of a company recommending one of his employees for a promotion.  Das Good! Outside of scouring the internet for sites with PR’s of 3 or higher, a great way …

30DC – Day 27 – Great Backlink Techniques

Scott Costello All, Blog, Internet Marketing 11 Comments

This was an awesome day of training and one that can be easily used for all your blogs and sites.  As I’ve said on some other days during the training, creating backlinks is very important for your long term Google ranking health.  The more quality backlinks you have the higher and more authoritative your website will become in the eye of Google.   High Quality Backlinks huh?  What exactly are those and how do they differ from other links back to …

30DC – Day 26 – Finding Long Tail Keywords

Scott Costello All, Blog, Internet Marketing 1 Comment

On day 26 we learn how to use Google Analytics and Market Samurai to obtain some long tail keywords.  The reason is that we want to try and expose our blog to the widest range of keywords within our niche that have traffic.   There are two types of long tail keywords that we will be using, Long Tail Derivative Keywords and Semantic Long Tail Derivative Keywords. Let me explain the difference… Long Tail Derivative Keywords: These are keywords that contain …

30DC – Day 25 – Sell Your Blog

Scott Costello All, Blog, Internet Marketing Leave a Comment

So what do you do with the blog if you decide to cut bait?  Surprisingly the answer is to sell it!  This is one of the great ideas and one that I never thought of going into the 30DC.  There are a few sites out there that allow you to flip your blogs, crazy I know! I mean who would buy it right? Apparently there is a pretty big market for selling websites and you can take advantage of it …

30DC – Day 24 – Go or No Go?

Scott Costello All, Blog, Internet Marketing Leave a Comment

Go or No Go Day.  On day 24 of the 30DC it is time to analyze your numbers and stats to decide if the niche that was selected is worth pursuing or not.  There is no shame in figuring out that the niche you picked is not viable.  You have learned so much and the elimination of a niche is almost as valuable as finding one that works. Here are some of the key criteria to consider when figuring to …

30DC – Day 23 – Day Off

Scott Costello All, Blog, Internet Marketing 1 Comment

We are getting another day off on day 23.  It comes at a good time because I need to go back and learn adwords a little bit better and get my quality scores up.  If you fall below an a 5 Google gives you a warning.  I’m not sure what the warning means, but I don’t like warnings!  hahaha. The creators of the Thirty Day Challenge apparently provides a podcast where they discuss what’s new in internet marketing.  I’ve never …

30DC – Day 22 – Adwords Content Network

Scott Costello All, Blog, Internet Marketing 5 Comments

Another aspect of adwords that can be really useful is the Content Network.  The content network consists the ads that appear on sites, the ones that say “ads by google”.  I’ve got a few of them on this website, but you can see an example below.  Anyone can place an Adsense ad unit on their website by just creating an Google Adsense account. After creating an ad campaign there’s an option for picking the type of campaign, Googles Content network …

30DC – Update – Dropping!

Scott Costello All, Blog, Internet Marketing 4 Comments

This past week has been a busy one for sure.  Spent the early parts studying for my RE license class exam which I passed.  When I took the test I like to put a mark next to any questions that I’m not 100% sure about.  I like to do that to help me remember, when we review the test during the next class, which ones I had trouble with.   Of all the questions I marked, I got about 80% of …

30DC – Day 20 – Ad Groups

Scott Costello All, Blog, Internet Marketing Leave a Comment

A great feature in Google Adwords is the ability to create Ad Groups based on different keywords.  Having the different groups makes it easy to split up and track your ads separately depending on keyword.  Also within each group you can create different ads that Google will rotate. Having different ads will increase the amount of traffic you get and create a good testing ground to decide which ad works the best for a particular keyword. Ads within an Ad …

30DC – Day 19 – Setup Google Adwords

Scott Costello All, Blog, Internet Marketing 5 Comments

It is time to start paying for your traffic.  On day 19 of the thirty day challenge we setup our Google Adwords accounts and our first campaign.  If anyone is not sure how adwords is used let me give you a screen shot and explain it a bit… Adwords ads appear on the right side of the Google Search Results, it also sometimes appears on top as well.   The position of where your ad appears is determined by how much …