30DC – Day 4 – Monitization

Scott Costello All, Blog, Internet Marketing 1 Comment

Day 4 was mainly about making money, but not in the way an investor is looking to do it.  They focus on selling affiliate products through amazon, clickbank and a few other sites.  This could be a great source of added income in the future for me, but at this point the focus of my efforts is to get leads so I can by some houses! There are some pretty good lessons to be learned from this day but none …

30DC – Day 3 – Google Rankings

Scott Costello All, Blog, Internet Marketing 9 Comments

If you want to do well with internet marketing your website has to show up on one of the first few pages of Google.   Where your site appears is called your Google Rank.  It’s not the page you appear on it’s your ranking.  The higher the page rank number the better. In the third day of the 30 day challenge we went over how Google figures out which websites appear on the top few pages for a particular search …

30DC – Day 2 – Keyword Research

Scott Costello All, Blog, Internet Marketing 2 Comments

Day 2 of the thirty day challenge was all about researching your selected keywords and picking out keyw ord categories (which are just sub categories related to your keywords).   It’s fine and all to pick out a keyword, but if that keyword is HIGHLY competitive and/or not searched for by enough people then you should move on. The research you do on a keyword should be based on the following criteria… Number of competing websites using a broad match (I’ll …

30DC – Day 1

Scott Costello All, Blog, Internet Marketing 5 Comments

Last night I started my thirty day challenge! I got through all the preseason modules  yesterday afternoon.  The preseason consists of introducing you to the tools (google analytics, google reader, twitter, facebook, firefox, youtube, Market Samurai, etc..) in order to get you setup and ready to start the challenge.  Most of the tools are free forever while some like market samurai are free for 30+ days.  None of the tools are necessary to go through the thirty days, they just …

More Marketing

Scott Costello All, Blog, Internet Marketing 2 Comments

I’m not quite getting the results I was hoping for with the craigslist and backpage marketing. On average I’ve been getting about 2 hits per day from craigslist and 0 from backpage. In fact I’ve yet to get 1 single View on backpage so go figure. Here are the current stats Craigslist Backpage Ad Type Views Clicks C/V Views Clicks C/V Picture 85 0 0% 1 0 0% Article 99 4 4% 1 0 0% Extended 6 5 83% 1 …

Internet Marketing – Facebook

Scott Costello All, Internet Marketing 5 Comments

Internet marketing these days means Social Media!  Where else can you instantly get the word out to thousands of targeted people about your real estate services?  The key to social media is building up followers that would most likely be interested in your service.  These people are said to be your “targeted audience.” Facebook is the mecca of social media (although twitter is coming on quickly).  If you haven’t already done so you should jump on the band wagon and …

Click to View Ratio

Scott Costello All, Blog, Internet Marketing Leave a Comment

Class yesterday went pretty quickly.  We covered the types of contracts you can sign with a seller in order to list their property. Open Contract: Who ever brings in a buyer gets the commission Exclusive Agency: Only agents of the signing broker can sell the house.  You yourself can also find a buyer, and if that happens you don’t pay the brokerage a commission. Exclusive Rights: This is the most common type of agreement and states that during the contract …

I feel lighter

Scott Costello All, Internet Marketing 4 Comments

With August just starting it’s time to report on my monthly improvement plan.  The idea was to pick one thing per month that you’d like to improve upon and concentrate on that one thing only.   Since I’m also reading the Total Money Makeover I chose to eliminate my debt, which obviously is going to take more then 1 month but that is what I’m working on. I am happy to report that we just paid off our student loans today!  …

IM – Quick Update

Scott Costello All, Blog, Internet Marketing 10 Comments

Quick Update… I created the 4 ads and placed them on craigslist.  Actually I could only place 3 ads as craigslist said the Straight Link Ad and the picture ad were too similar and wouldn’t post both.  Since I posted the Straight Link Ad first that was the one that I’ll use. I’m debating if I should post these ads on backpage as well.  It might mess up my ability to analyze the results though, so I’ll have to deeper …

Ready to Advertise

Scott Costello All, Internet Marketing Leave a Comment

After what seemed like way to long and a few change of directions, I’ve finally written the 10 articles about foreclosures.  I will start advertising the artiles tomorrow on craigslist to see how well different advertisements work.   I will post 4 different types of ads over a 2 week period and use google analytics to track which produced the most hits. Types of Ads A ad that just has the link to my site A picture ad ad advertising some …

Few more articles to go

Scott Costello All, Blog, Internet Marketing 10 Comments

Because of the hacking, I had to rebuild my local blog as I didn’t have that one backed up.  Luckily the 4 articles that were written, I stored on google docs so I just had to copy them over. I’m back in business! Yesterday I wrote three more articles, Avoiding Foreclosure Scams, What to do if you owe more then your house is worth and Selling a Probated house. I really had to do some research on the Probate process …

IM – Craiglist Update

Scott Costello All, Blog, Internet Marketing 6 Comments

Sorry I haven’t updated in about a week.  The process is a little slow going as I get some content on the local blog.  I want to have a least 10 articles on the site and also a “contact me” form created before I release it. So far I have 4 articles written and some ideas for a few others.  These are the topics to the articles I have written Selling FSBO How much is my house worth Foreclosure Options …

IM: Created the Local Blog

Scott Costello Blog, Internet Marketing 2 Comments

Last night I created the local blog for real estate. I’m still struggling with the content I’m going to put on it. Ideally it would be helpful seller tips with a slant towards getting them to contact me. My first two articles where about determining a value for a house and selling FSBO. After reflecting I would say I failed to really point the reader towards using my “service.” Writing about it now actually gave me a few ideas about …