30DC – Day 2 – Keyword Research

Scott CostelloAll, Blog, Internet Marketing 2 Comments

Day 2 of the thirty day challenge was all about researching your selected keywords and picking out keyw ord categories (which are just sub categories related to your keywords).   It’s fine and all to pick out a keyword, but if that keyword is HIGHLY competitive and/or not searched for by enough people then you should move on. The research you do on a keyword should be based on the following criteria… Number of competing websites using a broad match (I’ll …

30DC – Day 1

Scott CostelloAll, Blog, Internet Marketing 5 Comments

Last night I started my thirty day challenge! I got through all the preseason modules  yesterday afternoon.  The preseason consists of introducing you to the tools (google analytics, google reader, twitter, facebook, firefox, youtube, Market Samurai, etc..) in order to get you setup and ready to start the challenge.  Most of the tools are free forever while some like market samurai are free for 30+ days.  None of the tools are necessary to go through the thirty days, they just …

30 Day Challenge

Scott CostelloAll, Blog 7 Comments

I came across this website the other day that was called the 30 day challenge.   It’s run by a guy named Ed Dale and he set up this internet marketing training.  I’m not that far into it, but it looks really interesting so I signed up. What he does is each day for 30 days he takes you through different ways to market your blog/webpage/squeeze page, each day building on the previous day until you have this webpage with tons …

Audio: Double Closing

Scott CostelloAll 11 Comments

How are you going to buy and sell a property on the same day?  That is a question many new investors will run into.  In truth there are a few ways to go about doing it… Double Close Simultaneous Close Assignment (not really buying and selling, more like selling the right to buy) In this Audio Article by Eric Medemar he goes through the process of double closing and many of the reasons why you might want to go that …

Hard, Smart and Consistent

Scott CostelloAll, Blog 2 Comments

I never realized how much real estate investing related things I do on a daily basis, that is until I came back from vacation.  It is very hard to catch back up.  I read blogs… FlipthisWholesaler.Net 123flip.com goodfaithinvesting.com 100buckschallange.com bloggertips.com sahmrealestateinvestor.blogspot.com KellyFlippinCali.blogspot.com and more! I also spend a good deal of time on forums reading up on the latest news, getting great tips about investing and marketing as well as asking any questions I have.  These forums are a daily/weekly …

How To: Do It Yourself – Yellow Letter Marketing

All, Featured, Recommended Post 40 Comments

Do It Yourself – Yellow Letter Marketing: Materials Required: – Stamps – 8-1/2” x 11” yellow ruled-paper – 8-1/2” x 11” white paper – 4-3/8″ x 5-3/4″ Ivory Invitation Envelopes – Red Ink Pens (Gel) – Extra Printer Ink Cartridges – Computer Scanner – Image Editing Software – Word Processing Software – Local Personal Assistant – Handwriting Font Objective: Yellow-Letter marketing has been proven over the years as one of the most effective marketing methods available.  When sending a personalized, …

Back From Vacation

Scott CostelloAll, Blog 2 Comments

I just wanted to give a quick hello and say I’ve returned from my shore vacation.  It was a lot of fun as usually and as all vacations do, reminds me how much I don’t ever want to go back to my JOB.  I’m pretty bummed today but I realize that I’ve got a great deal of work to do in order to become a full time investor that it’s not funny. The rest of this week will be spent …

Whoa whoa whoa those Wildwood days

Scott CostelloAll, Blog 2 Comments

A few last things before I head down to Wildwood Crest, NJ for a week long vacation on the beach and boardwalk.  I’ll be eating a lot of ice cream, Curly’s Fries and hamburgers! Real Estate Licensing Class We have officially reached the half way point!  Yesterday I learned about types of leases and the laws concerning them. Net Lease – A lease wherein payments to the lessor do not include insurance and maintenance, which are paid separately by the …

More Marketing

Scott CostelloAll, Blog, Internet Marketing 2 Comments

I’m not quite getting the results I was hoping for with the craigslist and backpage marketing. On average I’ve been getting about 2 hits per day from craigslist and 0 from backpage. In fact I’ve yet to get 1 single View on backpage so go figure. Here are the current stats Craigslist Backpage Ad Type Views Clicks C/V Views Clicks C/V Picture 85 0 0% 1 0 0% Article 99 4 4% 1 0 0% Extended 6 5 83% 1 …

Internet Marketing – Facebook

Scott CostelloAll, Internet Marketing 5 Comments

Internet marketing these days means Social Media!  Where else can you instantly get the word out to thousands of targeted people about your real estate services?  The key to social media is building up followers that would most likely be interested in your service.  These people are said to be your “targeted audience.” Facebook is the mecca of social media (although twitter is coming on quickly).  If you haven’t already done so you should jump on the band wagon and …

D.D.I.Y. (Don’t Do It Yourself!)

Shae BynesAll 2 Comments

If you’re like me and working a full time gig while building your real estate business, it is critically important to figure out how to leverage others and maximize the limited time that you have. Quite honestly, this is important regardless of your available time because that’s the point right?  You’re doing real estate investing in order to free up time for personal interests, time with family, traveling, community work, or whatever else is most important to you. I know …

Finding it hard to find time

Scott CostelloAll, Blog 4 Comments

I first want to thank Jerry Dalglish for writing a great guest article about Staying Focused.  It really pinpoints what the key is to being successful in this business.   Here is a preview… When you are focused you are productive.  When you are productive you tend to get things done.  That may sound kind of trite, but I mean it seriously.  For what seemed like an eternity I struggled with a lack of specific focus other than the idea …

Staying Focused

Scott CostelloAll, Featured 11 Comments

When you are focused you are productive.  When you are productive you tend to get things done.  That may sound kind of trite, but I mean it seriously.  For what seemed like an eternity I struggled with a lack of specific focus other than the idea that I wanted to be successful.  I knew that in one way I was already successful–namely that I wanted something better for my life and was working towards it–but in reality I needed to make some …

Click to View Ratio

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Class yesterday went pretty quickly.  We covered the types of contracts you can sign with a seller in order to list their property. Open Contract: Who ever brings in a buyer gets the commission Exclusive Agency: Only agents of the signing broker can sell the house.  You yourself can also find a buyer, and if that happens you don’t pay the brokerage a commission. Exclusive Rights: This is the most common type of agreement and states that during the contract …

How To: Get MLS Access Without Your License

Scott CostelloAll 19 Comments

Many new investors find it hard to believe that you can get MLS access without having your license.  You can search the forums at flippinghomes.com or reiclub.com for the way and inevitably you will come to the answer…“Just Ask”. Of course it isn’t really that simple.  Yes you have to ask for it, but it’s how you ask that will determine you success or failure.  A friend of mine and fellow investor Kelly, from Kelly Flippin Cali recently wrote an …