Below you'll find a list of all posts from October, 2012
About two years ago I was stammering along trying to get some momentum going with my marketing to bring in phone calls. With my limited time I was really having trouble answering the phone when a lead would call. I’d return the calls when I could, usually at lunch or between 6:30pm and 8pm. I quickly fell behind and sometimes took days to call a lead back. This is not a good strategy and hurts your reputation with the lead …
Thank god for technology! Some people refuse to use it, but I embrace it and try and think of creative ways to use it in order to allow my partner and I to communicate better and more efficiently. In the beginning we started off trading spreadsheets back and forth which you can imagine quickly became a mess! “I sent it over yesterday, did you get it?” “I didn’t get it, or maybe I did” “Shit, I accidentally copied on file …
10 days have past since I sent out the first batch of 530 postcards. My hope was to match the response I was getting from the yellow letter marketing I was doing before, 12%. Well, I must say I’m extremely disappointed with the response rate so far. We have gotten 1 call, yup just 1! The only interesting part of this call was that it was from a deaf person who was using some sort of service that translates …
If you have read my blog for any amount of time you know I’ve got a real estate investing partner. I usually don’t like to mention his name on my blog because he likes to keep some on the down low for when sellers search out his name on Google. His name is the name we use on our marketing pieces. I respect that so I keep his name private, although I may have slipped up a few times in …
Postcards Today my first postcard mailing from Postcardmania.com is being mailed. In total there are about 530 postcards. These will all be sent to first time recipients of my marketing. My “hand written” yellow letters usually pulled an average of about 12% response rate, so I’m interested to compare how the postcards do. Quick Little Game: If you can guess how many responses I get over the next two weeks, from this first batch of postcards, I’ll give you a …
Over the past couple weeks I’ve been trying to get re-engaged with the online real estate investing communities out there. For the past year plus, I took a back seat to that scene in order to concentrate on other parts of my life. Luckily I still have been able to keep my blog going or I would have been totally out of the loop. I had forgotten that a huge part of being successful was to surround yourself with like minded …