30DC – Update – Dropping!

Scott Costello All, Blog, Internet Marketing 4 Comments

This past week has been a busy one for sure.  Spent the early parts studying for my RE license class exam which I passed.  When I took the test I like to put a mark next to any questions that I’m not 100% sure about.  I like to do that to help me remember, when we review the test during the next class, which ones I had trouble with.   Of all the questions I marked, I got about 80% of …

30DC – Day 20 – Ad Groups

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A great feature in Google Adwords is the ability to create Ad Groups based on different keywords.  Having the different groups makes it easy to split up and track your ads separately depending on keyword.  Also within each group you can create different ads that Google will rotate. Having different ads will increase the amount of traffic you get and create a good testing ground to decide which ad works the best for a particular keyword. Ads within an Ad …

30DC – Day 19 – Setup Google Adwords

Scott Costello All, Blog, Internet Marketing 5 Comments

It is time to start paying for your traffic.  On day 19 of the thirty day challenge we setup our Google Adwords accounts and our first campaign.  If anyone is not sure how adwords is used let me give you a screen shot and explain it a bit… Adwords ads appear on the right side of the Google Search Results, it also sometimes appears on top as well.   The position of where your ad appears is determined by how much …

30DC – Day 18 – Paid Traffic

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Today we went over the ways in which you can get traffic to your website. The truth is there is no free way to get traffic, you have to pay for it in one way or another. You pay by either spending money to use adwords or other pay per click (ppc) service out there or you spend your valuable time building up your sites SEO with article publishing, keyword optimizing and backlink creation. Paying For Traffic You can pay …

30DC – Day 17 – Google Analytics and Pretty Links

Scott Costello All, Blog, Internet Marketing 1 Comment

The first day of the second half, Day 17, had us analyzing our stats using Google Analytics.  The reason is to determine if the website is attracting enough visitors in order to move on.  The minimum number of visitors that they suggest you have before moving forward is 100 (umm how about 5?). 100 visitors is needed to really be able to analyze the statistics in a reliable way.  If there are too few visitors then the stats can really …

30DC – Day 16 – Break Day

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Day 16 is about two things, the first being it’s a day to catch up and write some more articles for use later in the challenge and the second being Kiva. Because I’m thankful for what the 30DC is offering to everyone for free I’ll helped them out a little bit and tell you about Kiva.  Kiva is an organization that helps struggling entrepreneurs in 3rd world countries get loans to start up a business.  If you want to hear …

30DC – Half Way Update

Scott Costello All, Blog, Internet Marketing 2 Comments

For anyone following my progression through the 30 day challenge you are probably wondering how my site is fairing in the land of search engines.  Up until now it wasn’t really worth reporting any success or failure as it’s been all about setting my site up and creating a network of backlinks in order to increase  rankings in Google.  We care about all search engines, but Google is the most important because that is by far the most common.   If …

30DC – Day 12 – Blog Content

Scott Costello All, Blog, Internet Marketing 2 Comments

So far the Thirty Day Challenge has been focusing on external page rank helpers like writing articles for posting on sites like EzineArticles, Scribd, Squidoo and hubpages in order to improve site visibility and backlinks.  On day 12 we turn our attention back to our blogs and start creating content for it. We used Market Samurai to locate other articles (about your keywords and category keywords) to use as resources for articles we write.  MS makes this process very easy, …

30DC – Day 11 – Squidoo and Hubpages

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Day 11 focused more on article publishing but in a bit of a different way using Squidoo and Hubpages.   On day 10 we uploaded articles to ezinearticles and scribd, which were straight up article hosting sites.  The sites today were about creating fan type pages much like you would in Facebook.  I also categorize them as glorified one page website. In Squidoo you create what is called Squidoo Lenses.  They define a lens as “…one person’s look at something online. …

30DC – Day 10 – Article Submission

Scott Costello All, Blog, Internet Marketing 4 Comments

It’s web 2.0 week in the thirty day challenge! Day 10 was about submitting your articles to ezinearticles.com and scribd.com.   We also got some pointers on how to optimize articles for your keywords. Promoting your articles on web 2.0 sites like these is a tremendous way for getting traffic to your site.  The reason is that these sites are very well thought of  by the Google bots and because of that your articles, on said sites, will naturally rank highly …

30DC – Day 9 – Rank Tracking

Scott Costello All, Blog, Internet Marketing 1 Comment

Rank tracking was the focus of day 9 in the 30 day challenge. The idea here is to keep track of where your domain and posts/articles rank on google for each of your keywords. This is something fun as you can hopefully watch your site rise in popularity and soon to the first page on Google and other search engines. The trainers used a Market Samurai and it’s Rank Tracker module to quickly and easily find the rankings for you.  …

30DC – Day 8 – Getting Traffic

Scott Costello All, Internet Marketing 1 Comment

I’m already up to day 8!  This is kinda fun if I do tell you the truth.  I love this internet marketing stuff.  Today we dealt with getting traffic to our websites.  For me this has been a daily grind, even getting visitors to this blog.   It has taken me over a year to get a steady flow of about 45 visitors a day. There are many ways to get people to come visit your site, but it comes down …

30DC – Day 6 – WordPress

Scott Costello All, Blog, Internet Marketing 5 Comments

WordPress was the theme of day 6.  This is the second time where they are using a service/software to help you out.  First it was Market Samurai which I found very helpful and might consider purchasing it when the 45 day trial is up, but we’ll see. This time the good people at 30 day challenge recommend using WordPress Direct.  WordPress Direct is a service that makes it “easy” for beginners to setup a wordpress site and manage all the …

30DC – Day 5 – Content

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This is probably one of the most important items when it comes to ranking well in google and other search engines.  Content is King as they say.   One important point I’d like to mention about content and SEO…the content must be unique. Duplicate content, which means another site has the same exact article, will either hurt your page ranking or it won’t count that content.   How much it hurts, nobody knows. So you might be asking…”how do you get this …

30DC – Day 4 – Monitization

Scott Costello All, Blog, Internet Marketing 1 Comment

Day 4 was mainly about making money, but not in the way an investor is looking to do it.  They focus on selling affiliate products through amazon, clickbank and a few other sites.  This could be a great source of added income in the future for me, but at this point the focus of my efforts is to get leads so I can by some houses! There are some pretty good lessons to be learned from this day but none …