How To Market To Absentee Owners With Your Website

Scott Costello All, Blog, Getting Leads, Internet Marketing 5 Comments

Writing content for your lead generating website is how you will attract more leads.  The greatest part of inbound leads is that your website content works for you as you sleep. What I have learned is to be specific with what you are writing about.  General content, written to be a catch all, just doesn’t work.  Pick a niche, and then niche it down even further. This post is part of a 5 post series were I break down how I …

How to Get a Website on a Shoestring Budget

Scott Costello All, Blog, Internet Marketing, Websites 9 Comments

I created my first website in 1997 while I was in my sophomore year of college at Virginia Tech.  As an aspiring geek, i thought it would be cool to learn how to make a webpage.  A free hosting account at GEOCITIES.com later and a crash course in basic HTML got me started.  Oh if I could see that website again…I’m sure embarrassed would be putting it lightly.  Even back then my choice of black, red and florescent color was a mistake.  To make matters worse …

Attracting Probate Leads Online with your Website

Scott Costello All, Blog, Getting Leads, Probate Investing 3 Comments

Writing content for your lead generating website is how you will attract more leads.  It’s as close as you can get to free probate real estate investing. What I have learned is to be specific with what you are writing about.  General content, written to be a catch all, just doesn’t work.  Pick a niche, and then niche it down even further. This post is part of a 5 post series were I break down how I would target Probates, …

I Knew Better…But Still Made These Mistakes

Scott Costello All, Blog 1 Comment

I’ve always thought of myself as very knowledgeable when it comes to technologies.  I’ve built websites for myself in the past and have been running Struggling Investor for over 7 years.  I thought I knew what it would take to get a lead generating websites noticed.  It turns out I really didn’t! At the end of 2013 I took a step back from my websites to see how everything stood.  I noticed something interesting when I looked at my blog stats…they have …

Investor Carrot Review, Is It Right For Your Wholesaling Business?

Scott Costello All, Blog, Featured, Recommended Post 23 Comments

Over the past year I’ve been asked all kinds of questions about my experiences with Investor Carrot. When I first discovered them I had a lot of questions myself and found it hard to find the answers. At the time Investor Carrot had just launched the service so there was not a lot of information out there. I just had to take the plunge and hope for the best. I’ve had my website up for over a year now with ...

I Got Over One of My Fears Today

Scott Costello All, Blog, Featured 1 Comment

My friend Sharon Vornholt from Louisville Gal’s Real Estate Blog started up a wonderful podcast earlier this year.  I really enjoy listening to it on my rides to work in the mornings.  Her guests are always hard working investors who are always willing to share what they know. What I love about Sharon’s podcast is that we have similar investing strategies so a lot of her content really resonates with me. So, about a month ago, Sharon asked me to …

You Never Know Who You Might Run Into…Funny Story

Scott Costello All, Blog, Featured Leave a Comment

Every day I am reminded that of the benefits of networking and building relationships.  Even though this story isn’t related to real estate investing it has everything to do with real estate investing. The other day I was coming home from the park with my son.   My wife was working  and it was getting late so I decided to stop by Boston Market to pick up some food.  This Boston Market has a drive through which was great because I …

Guess How I Reacted to this Situation…

Scott Costello All, Blog 3 Comments

Running a website is great when everything is working as it should.  However when things go wrong it quickly becomes a pain in the ass!  About two weeks ago I started having trouble logging into this site’s WordPress administration page.  It would either take forever to load or I’d get some strange error message to the affect that the site no longer existed.  My first thought was…My site got hacked! Luckily it wasn’t that but my host (1and1.com) was having …

Writing Content that Attracts Motivated Seller Leads

Scott Costello All, Blog, Featured 8 Comments

Struggling Investor has been alive and kicking for 6 years now (since 2008). To this day the hardest part for me is to write content.   I’ve definitely improved my skills, but it’s still a chore. If you have ever started a blog you know what I mean.  Heck…and I’m talking about just my personal blog.  I do this for fun.  How about blogs/websites setup for your real estate business? Websites used for business purposes are tougher then personal blogs. …

18 Ways to Suck at Wholesaling Real Estate

Scott Costello All, Blog, Featured 23 Comments

We all love GPS because it gives us the exact way to get someplace we want to go.  That is great and all but you really didn’t learn anything except that one way.  To truly learn something you need to know about what not to do and the consequences that come with it.  That is why I LOVE hearing about other people’s mistakes. With that in mind I wanted to write a different kind of post.  This post is all …

The Dark Side of Marketing

Scott Costello All, Blog, Featured, Unhappy Sellers 11 Comments

Over the last few years I’ve gotten many calls from sellers. I would say that almost all of them have been pleasant conversations.  Sure there have been those where the caller has a skeptical or irritated tone.  All you can do is blame your partner for sending mail to them in error and cross them off your list. My lead generating websites have both my phone number and a contact form.  To be honest I prefer that the lead fills out …

The Yellow Letter Resource

Scott Costello All, Blog, Featured, Recommended Post 43 Comments

Over the years I’ve done a lot of looking around to try and find information about yellow letters.   Blog posts, forum threads, yellow letter company websites and coaches all provided some good tips and tricks for creating the best yellow letter.  The problem was that all the information was spread out all over the place.  There wasn’t a single place where I could get all the information I wanted to know… What are Yellow Letters? Do you have to …

Let me tell you about my first time…

Scott Costello All, Blog, Featured, Internet Marketing 7 Comments

This was going to be a great week for me regardless of what ever happened with my wholesaling business.  The reason is that I took the week off from my 9 to 5 job.  I haven’t taken more then a day off in what seems like 2 years.  In addition to that my wife and I celebrated our 7th wedding anniversary on the 25th.  As if that wasn’t good enough, my son turned 2 years old!  It was a good …

What the Hell Just Happened?

Scott Costello All, Blog, Featured 8 Comments

Playing sports my entire life I’ve grown up loving competition.  I compete at everything I do and when there is not a competition going on I’ll most likely create one…paper football anyone?   I don’t win all the time, but I always give my all.  I believe that competition is really the only way to push yourself to the next level.   Whether i’m playing basketball with my friends or trying to beat your last 5k time I crave the …

You Are Better Then Me…

Scott Costello All, Blog, Featured 5 Comments

If you have a child you’ll understand the story that I’m going to tell you.  Last fall, when my son was about 18 months we had him tested by early intervention.  To my wife and I, he seemed behind with his speaking compared to the other toddlers around his age.  We had nothing else to go by, so it was natural to think our son was behind.  We were concerned so we had him tested.  Turns out he was perfectly …