Direct Marketing plans

Marketing Monday: The Results Are….

Scott Costello All, Blog, Featured, Marketing Leave a Comment

Sorry for the tease people, I am just in that sort of mood.  I can’t report any results just yet as it’s too early, but the last round of colored envelopes are going out today.  In total I sent out about 200 direct mail letters in this test.  We have definitely gotten some responses  but it won’t be for a few weeks until I can more accurately determine how well they pulled.  Next week I will have preliminary figures to …

Turducken – What The Hell Is It?

Scott Costello All, Blog, Featured, Lead Tracker 4 Comments

The word Turducken is becoming so popular these days that you can barely find anyone who doesn’t know what the heck it is.  I even saw one in the food store the other day.  To me it sounds gross and I doubt I’ll ever try one.  Has anyone given it a taste? Deal #2 update Deal #2 is starting to resemble one of those birds.  I’m not quite sure what to make of it and not quite sure where it’s …

Deal #2 Update: Putting The Pressure On

Scott Costello All, Blog, Featured 7 Comments

The saga continues with Deal #2.  We sent the addendums to the attorney to review early last week and got word 5 days  later that he had forwarded it to the seller to take a look.   It’s amazing how long each and every step is with an attorney involved.  You try and be patient, but after almost 2 months of this crap you have to make a stand. So on Monday, after talking with our coach, we decided to send the …

Marketing Monday: See My New Envelope

Scott Costello All, Blog, Featured, Marketing 15 Comments

I think I’m going to have to start calling the Marketing Monday series of posts Marketing Tuesday because it seems that’s when I have time to post it, haha.  I would, but it sounds better the first way.  After completing my 400 letters in 10 days challenge (I’ve still yet to get Aaron’s mailing info so I can send him his prize), I’m going to be doing a little Marketing Testing.  It is always wise to test new things with your mailers. …

Another Year Older And Another Year Wiser

Scott Costello All, Blog, Featured 3 Comments

I celebrating my 35th birthday this past week by taking off Monday and Tuesday from work to hang out with my wife and get some shelves built in my garage (I’ll take a picture of them when I’m done).  I also needed to buy a car because my BMW was about to run out of warranty and was too expensive to maintain with out it.   Think $190 for an oil change!!! I loved that car but it was time …

2 Week Challenge Update: Did I Do It?

Scott Costello All, Blog, Featured, Marketing 8 Comments

Over the past 10 days I challenged myself to complete 400 mailers.  At the time I wasn’t aware of all the obstacles and time sucks that awaiting me these past two weeks or I might have put off the challenge for another time.   If you have been following along the last few updates you know I had 141 mailers to complete the last two days to finish up my challenge.  So did I do it? You bet your ass I …

2 Week Challenge Update: 124 More Completed

Scott Costello All, Blog, Featured, Marketing 2 Comments

I wish I would have picked another 10 day period to challenge myself!  I’ve had so much go on this past week and a half it has been crazy.  Here is a quick recap of what had to get done in these 10 days… I’ve had 1 real estate meeting Snow storm that knocked out the power for about 12 hours 2 trips to the car dealer to try and fix a problem (not resolved  yet and will be going …