The Dark Side of Marketing

Scott CostelloAll, Blog, Featured, Unhappy Sellers 11 Comments

Over the last few years I’ve gotten many calls from sellers. I would say that almost all of them have been pleasant conversations.  Sure there have been those where the caller has a skeptical or irritated tone.  All you can do is blame your partner for sending mail to them in error and cross them off your list. My lead generating websites have both my phone number and a contact form.  To be honest I prefer that the lead fills out …

The Yellow Letter Resource

Scott CostelloAll, Blog, Featured, Recommended Post 44 Comments

Over the years I’ve done a lot of looking around to try and find information about yellow letters.   Blog posts, forum threads, yellow letter company websites and coaches all provided some good tips and tricks for creating the best yellow letter.  The problem was that all the information was spread out all over the place.  There wasn’t a single place where I could get all the information I wanted to know… What are Yellow Letters? Do you have to …