One of my biggest annoyances when sending out mailers is making sure I have all the needed supplies. I always run out of stamps, envelopes or even the paper that I’m using. When I run out of these things it means a 40 minute round trip to the nearest office supply store to pick these things up. This doesn’t work out to well when you only have a certain amount of time to put the mailers together. At the end of the day, the less I have to remember to do the happier I’ll be.
So I got to thinking, is there a service that I can have any of these items mailed to me on a monthly basis? Sure I could buy them all in bulk, but having a large one time expenditure is not possible in my current situation. What I ended up finding out is I can have USPS send me a roll of 100 stamps on a monthly basis for each month over a 6 or 12 month period. I don’t know why I never thought about this before but I signed up immediately. If anyone is also interested in this you can go to the link below. The cost is $44 + $1 for shipping.
Next I’m going to hunt down an envelope source. Some other things I’m throwing around to try and either save money or keep me from having to run around picking up supplies.
Is it cheaper to go to kinkos and print out my letters? The cost of ink from my printer is going to add up big time. Also will kinkos allow you to supply your own paper? Sounds like a stupid question but they probably don’t have the type of paper I want to use.
Writing Yellow Letters by Hand
I want to shorten my probate letter a little bit and write them out by hand to check out the response rate. There are only 80 leads per month so I might be able to pull it off if I do 5 a day.
Other Updated Items
I printed, stuffed, addressed and stamped 84 new letters to be going out tomorrow. This time I’m running a split test by hand writing the mailing address on 42 of them and printing the other 42 using the printer. On my excel spreadsheet I noted which once went out with hand written envelopes so I could keep track of who called back.
Tomorrow I’ll be sending out a followup postcard to my December list.
Yesterday I met Jon Zorrer for dinner and we talked about setting up an online lead generation process for probates. He gave me some good ideas and pointed out some of the things I may have been doing wrong. The main point that I was getting wrong was not targeting Morris County probates only. I was casting my net for the entire state of New Jersey which, as we all know is about 20 counties more then what I want to do at this moment.
Well that’s about it for today, I just wanted to let everyone know how my week is going. Making some progress.
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