Sorry for posting Monday’s post on Wednesday, I felt my deal story was more interesting. With that said, lets get back to the subject at hand and that is Marketing…
When I first started out I was sending out letters once a month and then just waiting for the calls to trickle in. Some calls would come the first week after my mailing and then I’d be lucky to get any more the rest of the month. Definitely not a good way to keep momentum going, which is really the name of the game. It was no surprise that I got nothing remotely close to a deal with that strategy.
This past winter I decided I was going to send out, on average, 100 letters each week. I’d prepare the letters Monday, Tuesday and mail them off on Wednesday. This meant that I’d be getting a consistent flow of calls each and every week. It keeps me in a nice routine.
Keeping up this pace though is not easy, there have been many weeks when life gets in the way and makes it hard to get the letters in the mail. When this happens I don’t stop, I adjust and put out only 40 letters or however many I can do. The key is to keep the machine going and it’s easier to do if it’s rolling along slowly then from a dead stop. For those weeks I only send out 40 letters, I’ll make the difference up the following week (or when I have the time) and send out 150.
The past two weeks have been busy as heck for me and I struggled to get out many letters. But this week I’ve made it my goal to get out a record amount, at least for me anyway. My goal is 325 mailers!
My Current Standing
- Letters Printed On Monday + 70 Envelopes (I ran out, poor planning)
- Bought 600 more envelopes and 100 additional stamps
- Printed 255 envelopes (toner is now low..lol)
- Stuffed all 325
Today I am going to finish them all up and get them out tomorrow morning. We are going to be getting a boatload of calls next week for sure!
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