Before I get started explaining how I am going to construct the letter (if i wasn’t using the one in Ron Mead’s course) I want to touch on a specific situation you’ll come across when looking through the probate files. When one of the surviving heirs is a wife, husband or someone who has the same address as the deceased. Here is a situation that I have run into…
Spouse dies and the Personal Representative lives at the same address and also shares a common last name and is the opposite sex. In this case we can make the assumption that it is a surviving spouse. What does this mean to us? Well you’ll have to make a decision on if you want to mail to these people. It will be very emotional for them and you may not want to appear to be insensitive. This is your purgative. Me? I’m going to pass on these situations.
Probate Letter Keys
This is very important because we are about to enter into a very emotional situation and we must step lightly. Appearing insensitive is a sure way to not get a call back, or a nasty one. After constructing the heading of the letter with your name, address and phone number, you want to address the letter to the personal representative. Now for the important stuff..
Probate Letter Outline
- Offer your condolences
- Acknowledge their sensitive situation
- Softly bring up why you are mailing them by referring that often times real estate needs to be sold for various reasons during probate.
- Tell them what you do
- Mention the property you are interested in. * you may take a general approach just in case the person has multiple properties
- Remind them that you are here if they need your service (house buying). Be kind
- Let them know you are on their side and are looking out for their best interest
- Give them a few reasons why selling to you now will be beneficial to them
- Remind them that it’s possible to sell real estate while still in probate
- One last time, let the PR know that if they decide to sell you will make the process easy
- They will be saving money by avoiding attorney fees and other commissions
- Close out the letter by listing a contact number
Points to Remember
- Be polite and respectful
- Acknowledge their loss
- Be understanding of their situation
- Remember you are offering to help them out of a tough situation
- Don’t overdue the sympathy as that will sound false and be transparent
Ron Mead’s Tips
Tip #1: Create a Word (or other document software) template, so you can just fill in the personal rep’s name and address, the name of the deceased and the address of the desired property. If you are a little bit savvy with your document software you can create a mail merge and do it automatically.
Tip #2: Mail the letters out immediately after you create them. The longer you wait, the more time someone else has to beat you to the lead.
Tip #3: Use nice stationary for the letters. Go to the office supply store and buy a nice thick, quality paper.
Tip #4: You can hand address the envelopes if you want, but there are hand written fonts that you can purchase that look real.
Tip #5 Only mail one letter to each lead. Mailing multiple times may come across as harassment and work against you. Ron does recommend sending a follow up postcard about 10 days after mailing the letter. My Note: like most of you, I’ve always heard to mail multiple times (once a month, until they sell the place or tell you to stop). This is personal preference and maybe experiment with both methods and see what works best for you.
Tip #6: If you have the PR’s phone number, follow up with a call 2 weeks later after sending the post card
It’s important to setup a system to stay consistent. Here is my plan of attack for my situation…
- Day 1: Get Lead list
- Day 2: Check leads for Real Estate Owned
- Day 3: Prepare my probate letters
- Day 4: Send out the letters
- Day 14: Send out Post Cards
Some of you may be able to combine the above steps, but that will work for me and my work schedule. If you have any questions, leave a comment and I’ll be happy to try and answer them. If you want to contact me directly shoot me an email at email@example.com
If for some reason you are having trouble creating your letter from the above outline, a good idea would be to purchase Ron Mead’s course here.
- Suspended From YouTube – for no reason - April 11, 2022
- Make Calls and Send Texts in Podio using smrtPhone - April 26, 2019
- Email Marketing with Podio and ConvertKit: Dealing with Unsubscribes - February 27, 2019