Market to who?

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The next question I’d like to answer is who should I market to? I’ve been getting some good advice from the forums, such as…

  • Centers of Influence (lawyers, Real Estate Agents, Brokers, Bankers…)
  • Landlords
  • Expired Listings

On my trip to virginia I started reading a pretty good book by Dan Kennedy called “Ultimate Marketing Plan.” It has already given me some ideas on how to market. It’s a really good book and I recommend it. You can get it from amazon for 10 bucks…

Ultimate Marketing Plan

I’ll put together a rough idea of what I want to do and then post it here. It’s pretty amazing stuff, but at the same time you have a lot of “DUH” moments. For instance, Demographics, you should focus in on those categories of people that are going to be most interested in your product/service. Don’t market to people who are making payments on time and have good credit. You need to find those that are going to NEED to sell.

I’m only about 50 pages into this book, but my mind is definitely burning the midnight oil trying to come up with my marketing strategy now. If nothing else this book has gotten me to start thinking correctly.

Unfortunately I bought the book for $25 at Barnes and Noble!! I always forget they are expensive.


Scott Costello
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