When I first started sending out direct mail I got a terrible return. If I broke 1% that was a lot. Partly to blame for my poor success was that I was sending to pre-foreclosures which historically has a lot of competition and at best gets a 4% response rate. What I consider my biggest mistake was that I didn’t make my envelope stand out.
I first sent letters using click2mail service because it was easy. Upload your list and letter and send. No stuffing, liking or sealing involved. Problem here is that my direct mail pieces looked like junk mail and nobody opens junk mail.
I then got “smarter” and put together the mailers myself. Only shooting myself in the foot by using a standard #10 envelope and putting a 44cent american flag stamp on it. Still looked like junk mail! My responses didn’t improve at all.
Winner Winner, Chicken Dinner!
I got this tip from my mastermind group coaches. Instead of putting one 44¢ stamp, you put down for stamps totaling 44¢. Here is the combination that I use…
|2¢ Stamp||3¢ Stamp||10¢ Stamp||29¢ Stamp|
My response rate has skyrocketed from this simple change. I know I’d open up an envelope with 4 stamps on it, would you?
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