Real Estate Investing Marketing Monday

Marketing Monday: Creating A Marketing Plan

Scott Costello All, Blog, Marketing 11 Comments

One of the things I have not been good at to date is taking the time to create a full marketing plan for the next 6 months.   I currently just go from week to week and come up with what I want to do on the spur of the moment.  This is not very efficient and also causes me to be a bit scattered in what I’m sending out and how often. Falling Behind For instance, I just started …

Marketing Monday: What To Do With “Not Deliverable”

Scott Costello All, Blog, Marketing 7 Comments

I send out, on average, 80 letters each week to Out of State Owners and addresses that we get from driving for dollars.  I get the mailing addresses from the tax records, clean them up a bit and then import the list into SI Lead Manager so I can print out the letters.  The process works pretty good. Normally I would get 2 to 3 returned envelopes each week for a variety of reasons… No Such Address Left No Forwarding …

Marketing Monday: Dealing With “Those” Calls

Scott Costello All, Blog, Marketing 3 Comments

I get about 10 calls a week from my direct mail marketing and almost with out fail the callers have been nice.  I’ve counted myself lucky so far as the harshest of calls has been the person who asked me “what kind of scam I am running“.  Another not so pleasant response was a guy who mailed back my letter with large words written in sharpie saying “Get a Real JOB!” Sending out letters to people going through probate can …