Marketing Monday: See My New Envelope

Scott Costello All, Blog, Featured, Marketing 15 Comments

I think I’m going to have to start calling the Marketing Monday series of posts Marketing Tuesday because it seems that’s when I have time to post it, haha.  I would, but it sounds better the first way.  After completing my 400 letters in 10 days challenge (I’ve still yet to get Aaron’s mailing info so I can send him his prize), I’m going to be doing a little Marketing Testing.  It is always wise to test new things with your mailers. …

2 Week Challenge Update: Did I Do It?

Scott Costello All, Blog, Featured, Marketing 8 Comments

Over the past 10 days I challenged myself to complete 400 mailers.  At the time I wasn’t aware of all the obstacles and time sucks that awaiting me these past two weeks or I might have put off the challenge for another time.   If you have been following along the last few updates you know I had 141 mailers to complete the last two days to finish up my challenge.  So did I do it? You bet your ass I …

2 Week Challenge Update: 124 More Completed

Scott Costello All, Blog, Featured, Marketing 2 Comments

I wish I would have picked another 10 day period to challenge myself!  I’ve had so much go on this past week and a half it has been crazy.  Here is a quick recap of what had to get done in these 10 days… I’ve had 1 real estate meeting Snow storm that knocked out the power for about 12 hours 2 trips to the car dealer to try and fix a problem (not resolved  yet and will be going …

2 Week Challenge Update: 135 Down and a lot to go

Scott Costello All, Blog, Featured, Marketing 4 Comments

Well I got off to a rough start this week on my 12 day challenge to reach 400 mailers.   I got put behind right from the beginning on Monday when I’m not sure what the hell happened and got nothing done.  Tuesday and Wednesday I put together the 135 Mailers with great speed.  Here is the break down of the time it took me to accomplish the task… Create the Lists – 10 Minutes Scrub the lists – 20 …

direct mail referral

Marketing Monday: Referrals

Scott Costello All, Blog, Featured, Marketing 6 Comments

Last week my partner got a call from a lady who mentioned that she got our number from “a friend”.  The call was a strange one because the lady did not want to give us any information about who she got our number from, only that she heard we are buying houses up in Trenton.  I like a few things about this call, one of which is not the reluctance of the person to give us any information about who …

Marketing Monday: Repeat Mailings

Scott Costello Blog, Featured, Marketing 13 Comments

Have you ever heard that it takes an average of 7 contacts with a lead before you get through to them?  I have no idea if that is actually true, but I’ve heard it so often that I tend to believe.  My personality is that I don’t want to bother or annoy people and sending out 7 mailers to someone would seem to be doing just that.  How many of you feel the same way? and has it stopped you …