Marketing Monday: Dealing With “Those” Calls

Scott Costello All, Blog, Marketing 3 Comments

I get about 10 calls a week from my direct mail marketing and almost with out fail the callers have been nice.  I’ve counted myself lucky so far as the harshest of calls has been the person who asked me “what kind of scam I am running“.  Another not so pleasant response was a guy who mailed back my letter with large words written in sharpie saying “Get a Real JOB!” Sending out letters to people going through probate can …

Marketing Monday: Driving For Dollars

Scott Costello All, Blog, Marketing 13 Comments

Up until this point, my marketing campaign has consisted of strictly Out of State Owners. I’d gather the leads from the tax records and mail those leads.  The call response rate has been very very good and it’s only a matter of time before I get a deal of those.  When it comes to Out of State Owners there is one short fall, you will eventually run out of leads to mail to.  There are only so many towns and …

Marketing Monday: My Yellow Letter Process

Scott Costello All, Blog, Marketing 18 Comments

Putting together the mail pieces for out of state owners definitely takes up a decent amount of my time during the week.  However it is a great thing to do late night when it’s to late to make phone calls and you want to wined down.   After going through the process for 2 months now, i’ve tweaked and perfected what works best for me.  Here is my routine… 1) Download the out of state owners list from the tax records. This …

Marketing Monday: First 30 Days Stats

Scott Costello All, Blog, Marketing 3 Comments

I’ve been mailing out of state owners for about two months now and I’ve been getting a very good response rate compared to any of the other lead types that I’ve sent to.  In the past I’ve sent to Probates and Foreclosures and although probate got me a decent return of around 5%, I just wasn’t getting the return for my marketing dollar.  The foreclosure response rate was terrible at under 1%. Each week I send out about 30 Out of …

Marketing Monday: Seller Voicemail Examples

Scott Costello All, Blog, Marketing 1 Comment

I’ve been getting a very good response rate over the past month with my out of state owners mailings.  The response rate has been around 15% to 20%, I don’t have an exact figure yet but I will once I update my database with the recent round of calls I got last week.  Once I do that I’ll post some more stats on how things are going. In the mean time I wanted to share some of the voice mail responses that …

Marketing Monday: Bandit Sign Campaign

Scott Costello All, Blog, Marketing 5 Comments

Lance and I have been consistent with putting out bandit signs each Saturday morning for the past month or so. I will admit it’s not something I enjoy doing very much. Between the fear of running into cops (the lower end the town, the more cops patrolling at 5am) and the waking up at 4am is tough to deal with each weekend. Having someone to go with you makes it a ton better however and if it weren’t for Lance I’m sure …

Marketing Monday: Tools To Help Put Out Bandit Signs

Scott Costello All, Blog, Marketing Leave a Comment

I’m finding out that having more then one tool to bring in leads is very important.  I want people calling me every day of the week and sometimes with mailers that doesn’t happen because you’ll be in between letters or for some reason nobody calls.  A great way to keep the phone ringing is to put bandit signs out. 2 out of every three Saturday mornings Lance and I pick a spot and throw some signs in the ground.  The …

Marketing Monday: Building Momentum With 19%

Scott Costello All, Blog, Marketing 4 Comments

I’ve said this before and I am sure to say it again, but momentum is a very powerful thing in real estate investing.  This past week I felt like I really got the momentum moving in the positive direction and I need to keep on it First Round Out-of-State owners result I am starting to see results from the first round of mailers. There were 28 mailings in that batch and I’m happy to say that I’ve gotten 5 calls. …

Marketing Monday: Getting Buyers on the List

Scott Costello All, Blog, Marketing 4 Comments

Coaching Call On my coaching call last Monday I found out that Kasey read my blog post prior to calling.   She really liked the idea of  putting down my weekly goals on “paper” and was thinking of recommending it to the rest of the coaching group.  Part of my reasoning for writing these posts, was to prepare for the call and give me a clear plan of attack. I call these posts “Marketing Monday” because my main focus is …

Marketing Monday: Plan To Success

Scott Costello All, Blog, Marketing 5 Comments

In order for me to stay on point and treat real estate investing more as a business and less like a hobby, I’m going to be creating a weekly marketing plan.  This plan will be based off my $200 budget and 2 hours a day (9 to 11) that I have.   I may be able to spend more then 2 hours a day on REI, but from 9pm to 11pm that is what I will be doing. I’ve tried …