Marketing Monday: Organizing The Back Log

Scott Costello All, Blog, Featured, Marketing 3 Comments

Since I’ve been trying to get ahead with my mailings I’ve run into a bit of a storage and organizational problem.  Every container I owned was packed with stuffed envelopes ready to be mailed.  The problem is I still have 7 months of letters to print and no place else to put them all.  Not to mention that organization went out the window as well for the most part. I started out with baskets (like pictured).  I’d print out a …

My Baby Made the News! And Lead Management

Scott Costello All, Blog, Featured, Lead Tracker, Marketing 3 Comments

I don’t have anything huge to update, so I figured I would just throw out a few things that I’ve been working on over the past couple of weeks.  Granted I haven’t been working on a lot besides trying to get some sleep. Lead Manager and Word Integration One of the draw backs to my SI Lead Manager software is that the letters you can produce out of it are limited.  Adding images and special formatting are nearly impossible to …

Marketing Monday: “Not Our Personal Billboards”

Scott Costello All, Blog, Featured, Marketing, Unhappy Sellers 3 Comments

I’m just now getting back into the swing of things after my 2 week baby hiatus.  Because of that I am just going to share a quick little story about some bandit sign fun. A few months back, my partner end up went down to Trenton to hang some bandit signs at the butt crack of dawn.  I always get a little nervous when hanging signs in Trenton because large parts of are arguably one of the worst areas in …

5 Days, Marketing Monday and the New Ipad

Scott Costello All, Blog, Featured, Marketing 6 Comments

5 Days This coming Monday (March 26th), my wife and I will be headed to the hospital to give birth to our first child.  We don’t know if it’s a boy or a girl yet which is making this even more exciting if that is even possible.  So in 5 short days my life will change for the better.   It’s crazy, this time last year Val and I were just talking about having a baby.   Keep an eye …

Direct Marketing plans

Marketing Monday: My $25 Mistake

Scott Costello All, Blog, Featured, Lessons Learned, Marketing 5 Comments

Today’s Marketing Monday is a Lesson Learned all at the same time.  From time to time I’ll use different styles of envelopes for either testing or because I run out of my normal ‘lopes (just made that up LOL) and steal some from my wife.  Her stash is usually full of nice invitation and thank you type stationary she gets from places other then the dollar store or Staples.  You know those stationary stores where it costs $30 for 8 greeting cards and …

Marketing Monday: Refine Refine Refine

Scott Costello All, Blog, Marketing 5 Comments

One of the biggest items that takes most of my time in the evenings is preparing the mailers.  I’m always keeping my eyes and mind open to ways of speeding up the process.  Actually printing the letters and the envelopes takes a decent amount of time when you have to print hundreds of them.  I usually print out all the letters first and then come back and print the envelopes.  Both the notebook paper and the envelopes I use have …

Marketing Monday: Planning Out My Year

Scott Costello All, Blog, Featured, Marketing 4 Comments

This year is going to be a hectic one for sure, so one of my early goals was to create a schedule for all my mailings this year.   Last year I basically decided what to send out at the beginning of the week.  I’d sit at home on Monday night and figure out how many mailers I wanted to send, see which of my current lists needed a 2nd or 3rd mailing and create those.  If there weren’t enough, …

Marketing Monday: All Time Funniest Response

Scott Costello All, Blog, Featured, Marketing, Unhappy Sellers 8 Comments

One of the risks with sending out direct marketing letters is that you are going to piss people off.  You shouldn’t take these people to seriously or feel bad that you pissed them off though.  This is because I can guarantee that they were pissed off way before getting your letter.  Sometimes they will call you up to tell to say that you are the scum of the earth and sometimes they will write you a letter like this one… You …

Marketing Monday: Bad Results

Scott Costello All, Blog, Featured, Marketing 4 Comments

During November I started to experiment with the envelope that I was using to see if I could increase the number of responses I could get.  I was expecting at worst similar results to what I was getting with my white envelopes, which is about 10% response rate.   It’s been roughly 30 days since I started and I have my results. Granted I could still get calls from the colored envelopes, but I believe I have enough to report …

Direct Marketing plans

Marketing Monday: The Results Are….

Scott Costello All, Blog, Featured, Marketing Leave a Comment

Sorry for the tease people, I am just in that sort of mood.  I can’t report any results just yet as it’s too early, but the last round of colored envelopes are going out today.  In total I sent out about 200 direct mail letters in this test.  We have definitely gotten some responses  but it won’t be for a few weeks until I can more accurately determine how well they pulled.  Next week I will have preliminary figures to …

Marketing Monday: See My New Envelope

Scott Costello All, Blog, Featured, Marketing 15 Comments

I think I’m going to have to start calling the Marketing Monday series of posts Marketing Tuesday because it seems that’s when I have time to post it, haha.  I would, but it sounds better the first way.  After completing my 400 letters in 10 days challenge (I’ve still yet to get Aaron’s mailing info so I can send him his prize), I’m going to be doing a little Marketing Testing.  It is always wise to test new things with your mailers. …

2 Week Challenge Update: Did I Do It?

Scott Costello All, Blog, Featured, Marketing 8 Comments

Over the past 10 days I challenged myself to complete 400 mailers.  At the time I wasn’t aware of all the obstacles and time sucks that awaiting me these past two weeks or I might have put off the challenge for another time.   If you have been following along the last few updates you know I had 141 mailers to complete the last two days to finish up my challenge.  So did I do it? You bet your ass I …

2 Week Challenge Update: 124 More Completed

Scott Costello All, Blog, Featured, Marketing 2 Comments

I wish I would have picked another 10 day period to challenge myself!  I’ve had so much go on this past week and a half it has been crazy.  Here is a quick recap of what had to get done in these 10 days… I’ve had 1 real estate meeting Snow storm that knocked out the power for about 12 hours 2 trips to the car dealer to try and fix a problem (not resolved  yet and will be going …

2 Week Challenge Update: 135 Down and a lot to go

Scott Costello All, Blog, Featured, Marketing 4 Comments

Well I got off to a rough start this week on my 12 day challenge to reach 400 mailers.   I got put behind right from the beginning on Monday when I’m not sure what the hell happened and got nothing done.  Tuesday and Wednesday I put together the 135 Mailers with great speed.  Here is the break down of the time it took me to accomplish the task… Create the Lists – 10 Minutes Scrub the lists – 20 …

Direct Marketing plans

Marketing Monday: 400 Mailers in 12 days

Scott Costello All, Blog, Featured, Marketing 16 Comments

The best way to keep your momentum going is to increase the amount of mailers you are sending out.  That will lead to more phone calls and more possible deals.  Once March 31st comes, my free time will change severely so I must step it up now.  I’ve got the will and I’m setting up a plan of attack. Monday: Print out 120 Letters and Envelopes and stuff them Tuesday: Seal, Stamp and decorate the 120 envelopes Wednesday:  Print out …