real estate investor website

Internet Lead Generation: Website Customization

Scott CostelloAll, Blog, Featured, Internet Marketing, Marketing, Websites 5 Comments

Website Progress For the past two weeks I’ve been slowly personalizing my new buyer, seller and company websites.  I do a little here and a little there, as time permits.  When I take this approach to big tasks, the job seems much more manageable and less intimidating.  The service I signed up for to create these sites did a wonderful job of setting them up with all the content, squeeze pages and layouts.  They are created from a template, and …

Angry Response: “Get Lost…Loser!”

Scott CostelloAll, Blog, Featured, Unhappy Sellers 9 Comments

Making someone angry with my direct mail letters is not my goal, but eventually is an inevitable outcome.  Most of the time these people call up and voice their displeasure, but on some occasions they will send your letter back with some comments.  These comments are usually really funny and I like to post them for you to see. Here is the most recent one that we’ve gotten…

real estate investor websites

Ultimate Real Estate Investor’s Website Punchlist

Scott CostelloAll, Blog, Featured, Internet Marketing, Websites 7 Comments

Well ok, this may not be the ultimate punchlist, but I thought it was worth sharing.  As I mentioned in my previous post about being over whelmed when it comes to Internet Marketing For Real Estate Investors, I wanted to build a punch list.  This punch list is going to be my guide to what has to be done in order to be successful. There are potentially an unlimited number of websites that you can create for your business, but I’ve …

Internet Marketing: So Much To Do!

Scott CostelloAll, Blog, Featured, Internet Marketing, Marketing 7 Comments

I’ve spent the last two weeks going through some of the modules in the internet lead generating course.  It’s not that anyone thing is hard, it is all fairly easy things to do and most of it is free.  However, it seems like I should be doing 100 things at once and I’m starting to feel scatter brained.   I hate this feeling because I waste so much time thinking about what I should be doing next instead of just …

Can Men Multitask?

Scott CostelloAll, Blog, Featured 5 Comments

I recently watched an episode of Mythbusters on my DVR in which they pitted men vs women in various scenarios to see if certain gender myths held true.  One of those myths tried to determine who can multitask better.  I personally believes it’s all dependent on the person, I’ve seen women who are terrible multitaskers and men who are great at it and vice versa. I’ll be honest and say I don’t multitask so well, I can do it, but …

Time, Skills, Enjoyment and Leverage…Say What?

Scott CostelloAll, Blog, Featured, Internet Marketing 2 Comments

I don’t know what it is lately, but I’m finding it harder to find the time to get things done.  I wish exercise didn’t take up so much time because it seems on the nights I run on the treadmill, about 3 nights a week, it’s about all I can do.  I run for about 30 minutes, takes me 15 to 20 minutes for stretching and cooling down afterwards and then another 15 to 20 minutes to shower.  By the …

It’s Time To Jump Into Internet Lead Generation

Scott CostelloAll, Blog, Featured, Internet Marketing 2 Comments

Last week, my friend Steph forwarded me a training course for internet lead generation.  It peaked my interest for two reasons, first I’ve been t hrowing around the idea of substantially increasing my web presence with regards to getting leads.  Second, anything Step h sends my way I know is going to give me more value then I actually pay for.   I’m not going to say which product I purchased, because I don’t want you all thinking that I’m just …

Changing Your Phone Number

Scott CostelloAll, Blog, Featured, Marketing 6 Comments

My partner needed to reclaim our marketing number so he could use if for his Realtoring.  The reason being is that he had the Google voice number already linked to his cell phone and you can’t have more then one linked as far as I know.   He wanted to keep those calls separate from our investing calls so we decided to use a prepaid phone and new number on our marketing. Let me tell ya, changing your phone number …

Battle Royal – Printer Vs Me (who won??)

Scott CostelloAll, Blog, Featured Leave a Comment

One of my least favorite parts of putting together my mailers is printing out the envelopes.  The reason is that I have to stand at the ready with a new stack of 7 envelopes (7 is the max I can fit in the Manual Feed Tray at one time) to feed into the printer.  The first 20 envelopes goes quickly as the printer is cool and can work at full capacity, so I have to be quick with the reload. …

I Must Be Missing Something

Scott CostelloAll, Blog, Featured 13 Comments

I must admit, I’m struggling right now.  We haven’t had a deal in just about a year and I have no idea why.  Seems like everyone around us, who are doing the same things we are, are finding deals and we aren’t.   Our call volume is pretty good, but it seems that nobody is motivated enough to sell at anything less then market value.   That can’t be true!  What am I missing? I’m thinking I have to make some sort of …

Is a Referral License Right For You?

Scott CostelloAll, Blog, Featured 5 Comments

If you are not aware, I have a Real Estate License and pretty much just use if for the MLS Access.  Even just for that purpose it was worth the $1200 a year to keep it active.  The ability to get comps when ever I wanted was key in my world of limited time.  Even if I had a great relationship with an investor friendly real estate agent to run comps for me, it would be a pain in the …

I Bet You Have This Problem Too!

Scott CostelloAll, Blog, Featured 5 Comments

I’ve noticed over the past few years that the biggest problem I have when getting started with a new venture or just a new segment of my current project is anxiety.  Regardless of whether the task in front of me is big or small, hard or easy I get this anxious feeling that delays or even keeps me from moving forward.    I’m sure it’s common and I bet that almost everyone feels the same way as I do. It …

SI Lead Manager Beta 6 has been Released

Scott CostelloAll, Blog, Featured 2 Comments

  I final reached the finish line and am releasing SI Lead Manager Beta 6 Today!  SI Lead Manager is still in it’s beta phase (6th version now) which means that there may still be some bugs lingering in the system that myself or my testers haven’t caught yet. Beta 6 itself has taken me over a year to develop because of all the significant improvements it has over Beta 5.  These improvements will allow for greater control over your …

I Did A Bad Bad Thing

Scott CostelloAll, Blog, Featured, Marketing 8 Comments

For everyone who is sending out direct mail, have you ever accidentally sent letters to people who have called and asked off your mailing list?  I recently did and it pisses people off something fierce to say the least.  I haven’t checked the laws on this but I’m pretty sure it falls under similar things such as do-not-call lists.  Either way it’s good etiquette to not mail to people who have asked you not to. Because I simultaneously use and debug …

lead manager, word, letters, direct mail

SI Lead Manager Beta 6 – Letter Templates Preview

Scott CostelloAll, Blog, Featured, Lead Tracker Leave a Comment

In previous versions of SI Lead Manager you had to create your letters within the program.  This letter editor was very basic and made it tough to do anything other then create the simplest of letters.  I had many requests to add pictures, do special formatting, add headers and footers or even use water marks.  None of these could be done in the previous version so I set out to create the best, most flexible solution possible.  Every bit of …