30DC – Day 20 – Ad Groups

Scott CostelloAll, Blog, Internet Marketing Leave a Comment

A great feature in Google Adwords is the ability to create Ad Groups based on different keywords.  Having the different groups makes it easy to split up and track your ads separately depending on keyword.  Also within each group you can create different ads that Google will rotate. Having different ads will increase the amount of traffic you get and create a good testing ground to decide which ad works the best for a particular keyword. Ads within an Ad …

30DC – Day 19 – Setup Google Adwords

Scott CostelloAll, Blog, Internet Marketing 5 Comments

It is time to start paying for your traffic.  On day 19 of the thirty day challenge we setup our Google Adwords accounts and our first campaign.  If anyone is not sure how adwords is used let me give you a screen shot and explain it a bit… Adwords ads appear on the right side of the Google Search Results, it also sometimes appears on top as well.   The position of where your ad appears is determined by how much …

30DC – Day 18 – Paid Traffic

Scott CostelloAll, Blog, Internet Marketing Leave a Comment

Today we went over the ways in which you can get traffic to your website. The truth is there is no free way to get traffic, you have to pay for it in one way or another. You pay by either spending money to use adwords or other pay per click (ppc) service out there or you spend your valuable time building up your sites SEO with article publishing, keyword optimizing and backlink creation. Paying For Traffic You can pay …

30DC – Day 17 – Google Analytics and Pretty Links

Scott CostelloAll, Blog, Internet Marketing 1 Comment

The first day of the second half, Day 17, had us analyzing our stats using Google Analytics.  The reason is to determine if the website is attracting enough visitors in order to move on.  The minimum number of visitors that they suggest you have before moving forward is 100 (umm how about 5?). 100 visitors is needed to really be able to analyze the statistics in a reliable way.  If there are too few visitors then the stats can really …

Did I Pass?

Scott CostelloAll, Blog 2 Comments

I sure did! Managed to get an 83 on the federal section and a 77 on the NJ specific section.  I’m not sure what I got wrong just yet as we will be reviewing the test on Thursday. I used the 80/20 method of studying for this test.   Since I only needed a 70% I figured why kill myself studying anything that was going to be complicated or take too long to learn.  I sured up the info that I …

30DC – Day 16 – Break Day

Scott CostelloAll, Blog, Internet Marketing Leave a Comment

Day 16 is about two things, the first being it’s a day to catch up and write some more articles for use later in the challenge and the second being Kiva. Because I’m thankful for what the 30DC is offering to everyone for free I’ll helped them out a little bit and tell you about Kiva.  Kiva is an organization that helps struggling entrepreneurs in 3rd world countries get loans to start up a business.  If you want to hear …

Test Day

Scott CostelloAll, Blog 4 Comments

Just a short post today as it’s test day!  Not the actual real estate licensing test, but the test I must pass in order to “graduate” from my pre-licensing class so I can take the Actual Test.  I shouldn’t be nervous, but I just can’t help it.  Studying the last few days I realize how much stuff there is to know, 22 chapters of terms, laws, Acts and fines. I’ve never been good at memorizing anything.  My brain is better …

30DC – Half Way Update

Scott CostelloAll, Blog, Internet Marketing 2 Comments

For anyone following my progression through the 30 day challenge you are probably wondering how my site is fairing in the land of search engines.  Up until now it wasn’t really worth reporting any success or failure as it’s been all about setting my site up and creating a network of backlinks in order to increase  rankings in Google.  We care about all search engines, but Google is the most important because that is by far the most common.   If …

30DC – Day 15 – Check This Tool Out!

Scott CostelloAll, Blog, Internet Marketing 10 Comments

Half way home!  Day 15 was very exciting and it’s definitely going to make life easier for updating twitter, facebook and your blogs.  I’ve tested out a few tools that would combine all of those social networking sites but I always went back to using the individual pages to do my posting and reading.   Even though I still haven’t found a tool I like to read all the posts, tweets and facebook comments (i currently just use my iPhone) , …

30DC – Day 14 – Weebly and Facebook Pages

Scott CostelloAll, Blog, Internet Marketing 1 Comment

Did you know there is another blogging site out there? I didn’t!  It’s called Weebly and it’s another blogging platform that 30DC recommends setting up a keyword optimized blog on.  They go through how to setup an account and then some of the features on the site, it’s very basic.    Again you’ll need a unique article that is optimized with your main keyword and then you’ll just post it to the blog.   There are no special tips, just add …

30DC – Day 13 – WordPress.com and Blogger.com

Scott CostelloAll, Blog, Internet Marketing 2 Comments

The thirteenth day of the challenge had us create two new blogs.  One using WordPress.com and the other at Blogger.com.  The object of building these two new blogs is for broaden your exposure and also build some more backlinks from some quality domains.  The more the merrier when it comes to getting links to your main site. WordPress.com Pretty much the most popular blogging software on the planet.  It has a very easy and simple setup process that takes no …

30DC – Day 12 – Blog Content

Scott CostelloAll, Blog, Internet Marketing 2 Comments

So far the Thirty Day Challenge has been focusing on external page rank helpers like writing articles for posting on sites like EzineArticles, Scribd, Squidoo and hubpages in order to improve site visibility and backlinks.  On day 12 we turn our attention back to our blogs and start creating content for it. We used Market Samurai to locate other articles (about your keywords and category keywords) to use as resources for articles we write.  MS makes this process very easy, …

Real Estate License Practice Exam

Scott CostelloAll, Blog 8 Comments

I took my real estate license practice exam yesterday and needless to say I’m going to have to study.  Because I knew this was only a practice test, I didn’t study over the labor day weekend and instead chose to spend that time with my family. The exam is broken up into two parts between New Jersey laws and regulations and then Federal laws and regs.  You need to score a 70% or better on each part to pass.  I …

30DC – Day 11 – Squidoo and Hubpages

Scott CostelloAll, Blog, Internet Marketing Leave a Comment

Day 11 focused more on article publishing but in a bit of a different way using Squidoo and Hubpages.   On day 10 we uploaded articles to ezinearticles and scribd, which were straight up article hosting sites.  The sites today were about creating fan type pages much like you would in Facebook.  I also categorize them as glorified one page website. In Squidoo you create what is called Squidoo Lenses.  They define a lens as “…one person’s look at something online. …

Back to School Jitters

Scott CostelloAll, Blog 4 Comments

For some reason today I woke up feeling a bit overwhelmed and anxious.  Maybe it’s because I’m going back to work after another holiday and I don’t want to, or because the summer is over and I feel like I’m starting school…haha I get this feeling from time to time and I like to share it because I know other newbie investors get it as well and I wanted to say it’s normal.  What I’ve learned to do is just …