Marketing Monday: Driving For Dollars

Scott Costello All, Blog, Marketing 13 Comments

Up until this point, my marketing campaign has consisted of strictly Out of State Owners. I’d gather the leads from the tax records and mail those leads.  The call response rate has been very very good and it’s only a matter of time before I get a deal of those.  When it comes to Out of State Owners there is one short fall, you will eventually run out of leads to mail to.  There are only so many towns and …

A Typical Day For An Investor Who Works A Full Time Job

Scott Costello All, Blog Leave a Comment

Yesterday was one heck of a busy day for me, but not really any more busy then my other days.  As I planned out my day today I thought I would give you all a run down of what my days usually consist of.  For the most part, they all follow the same structure these days and let me tell you, it has really helped me get stuff accomplished. 6:20am – Wake up and get ready for work 7:20am – …

Marketing Monday: My Yellow Letter Process

Scott Costello All, Blog, Marketing 18 Comments

Putting together the mail pieces for out of state owners definitely takes up a decent amount of my time during the week.  However it is a great thing to do late night when it’s to late to make phone calls and you want to wined down.   After going through the process for 2 months now, i’ve tweaked and perfected what works best for me.  Here is my routine… 1) Download the out of state owners list from the tax records. This …

Real Estate Investing Websites Tip #2: Domain Names

Scott Costello All, Blog, Websites 3 Comments

Something so simple, yet so frustratingly annoying.  Picking a website domain name (a domain name is the web page address, i.e. strugginglinvestor.com) has taken me any where from a few seconds to a few months.   In this post, I am going to share what I’ve learned about picking a domain name.  I’ve got some tips, tools and some guidelines to help you get a good name and help you rank higher on search engine results. Guidelines Get a domain …

Being More Aggressive When Making Offers

Scott Costello All, Blog 8 Comments

With my direct mailing campaign rolling along nicely and bringing in calls on a regular basis it’s time to analyze and adjust.  I’m not talking about adjusting the marketing just yet, but rather how Lance and I have been dealing with the sellers.  We have found varying degrees of motivated sellers thus far but we’ve yet to lock down a deal. It is very true that finding deals is just a numbers game.  As long as you keep the sellers calling, you’ll …

Guest Post: Helpful Information From Ron Mead

Scott Costello All, Blog 3 Comments

As most of you who have been reading my blog know, I started off in probate investing by following Ron Meads “31 Days to Profit in Probate Investing” course.  It’s one of the simplest and best probate courses out there and really does throw all the minutia to the curb and focuses on just what you need to to get started. Ron was nice enough to write up a short article for you guys/gals about getting over some of the fears of …

Marketing Monday: First 30 Days Stats

Scott Costello All, Blog, Marketing 3 Comments

I’ve been mailing out of state owners for about two months now and I’ve been getting a very good response rate compared to any of the other lead types that I’ve sent to.  In the past I’ve sent to Probates and Foreclosures and although probate got me a decent return of around 5%, I just wasn’t getting the return for my marketing dollar.  The foreclosure response rate was terrible at under 1%. Each week I send out about 30 Out of …

Real Estate Investing Websites Tip #1: Understanding

Scott Costello All, Blog, Websites 8 Comments

Creating a website for your real estate investing business is becoming more important with each passing year.  Along with that is the need for multiple websites to handle different aspects of your investing.  This series of posts about Real Estate Investing Websites is going to be a place for me to share all I know about creating the below types of websites. What are the different kinds of real estate investing websites and there purpose? Company Site: This site is …

P90x: Week #1 in the books

Scott Costello All, Blog 7 Comments

Just wanted to keep my self accountable and anyone interested updated on my progress with P90x.  I started the program last Wednesday (March 9th) and at the time I wasn’t sure what to expect.   I was hoping I wouldn’t be disappointed in the workouts because I’m in decent shape from playing basketball every week and going to the gym 3 to 4 times a week. Brief Overview P90x is a 12 week (or 90 day) training program.  The package …

Are You Using These 10 Tools To Stay Efficient?

Scott Costello All, Blog 9 Comments

There never seems to be enough hours in the day.  I’d like to think that I can spend 5 hours a day after work on real estate investing, but that just does not happen all to often.  What I need to do is make sure I am as efficient as possible with every action I do.  Being able to plan your day is the key to maximizing what time you do have. Over time I’ve found tools to really help …

Marketing Monday: Seller Voicemail Examples

Scott Costello All, Blog, Marketing 1 Comment

I’ve been getting a very good response rate over the past month with my out of state owners mailings.  The response rate has been around 15% to 20%, I don’t have an exact figure yet but I will once I update my database with the recent round of calls I got last week.  Once I do that I’ll post some more stats on how things are going. In the mean time I wanted to share some of the voice mail responses that …

My Opinion About Real Estate Investor Blogs

Scott Costello All, Blog, Featured, Internet Marketing 19 Comments

I’ve been blogging about my real estate investing for over 2 years now and it has helped me out in a multitude of ways. If you haven’t started a blog yet, I would highly recommend it because the rewards are almost limitless.   The relationships that I’ve created and the doors that have opened to me have really given myself a big advantage. I wanted to share with you the 14 benefits that I’ve gotten from blogging since I started. …

Marketing Monday: Bandit Sign Campaign

Scott Costello All, Blog, Marketing 5 Comments

Lance and I have been consistent with putting out bandit signs each Saturday morning for the past month or so. I will admit it’s not something I enjoy doing very much. Between the fear of running into cops (the lower end the town, the more cops patrolling at 5am) and the waking up at 4am is tough to deal with each weekend. Having someone to go with you makes it a ton better however and if it weren’t for Lance I’m sure …

Things Unrelated to Investing

Scott Costello All, Blog 7 Comments

This blog is all about my real estate investing endeavors, but from time to time I like to share some other things that are going on in my life.  Doing this helps me connect with you all better and shows that I’m a real person with every day struggles. Here is a list of things I want to accomplish this year and how I’m going to do it… 1) Lose 10 pounds. Over the past 2 years  I’ve been go to …

Marketing Monday: Tools To Help Put Out Bandit Signs

Scott Costello All, Blog, Marketing Leave a Comment

I’m finding out that having more then one tool to bring in leads is very important.  I want people calling me every day of the week and sometimes with mailers that doesn’t happen because you’ll be in between letters or for some reason nobody calls.  A great way to keep the phone ringing is to put bandit signs out. 2 out of every three Saturday mornings Lance and I pick a spot and throw some signs in the ground.  The …