SI Lead Manager Beta 5 – Almost Ready

Scott CostelloBlog, Featured, Lead Tracker 8 Comments

I’ve been using Beta 5 for about 2 weeks now and have been loving it.  I’ve managed to work out many of the bugs during my testing.  There hasn’t been any major problems and everything is working the way I’ve intended it to.   There are still a few more areas of the program that I need to test out, but if everything goes to plan I’ll be releasing it in 2 weeks. Right now I’m looking for 5 reliable …

Direct Marketing plans

Marketing Monday: The Results Are….

Scott CostelloAll, Blog, Featured, Marketing Leave a Comment

Sorry for the tease people, I am just in that sort of mood.  I can’t report any results just yet as it’s too early, but the last round of colored envelopes are going out today.  In total I sent out about 200 direct mail letters in this test.  We have definitely gotten some responses  but it won’t be for a few weeks until I can more accurately determine how well they pulled.  Next week I will have preliminary figures to …

Turducken – What The Hell Is It?

Scott CostelloAll, Blog, Featured, Lead Tracker 4 Comments

The word Turducken is becoming so popular these days that you can barely find anyone who doesn’t know what the heck it is.  I even saw one in the food store the other day.  To me it sounds gross and I doubt I’ll ever try one.  Has anyone given it a taste? Deal #2 update Deal #2 is starting to resemble one of those birds.  I’m not quite sure what to make of it and not quite sure where it’s …

Deal #2 Update: Putting The Pressure On

Scott CostelloAll, Blog, Featured 7 Comments

The saga continues with Deal #2.  We sent the addendums to the attorney to review early last week and got word 5 days  later that he had forwarded it to the seller to take a look.   It’s amazing how long each and every step is with an attorney involved.  You try and be patient, but after almost 2 months of this crap you have to make a stand. So on Monday, after talking with our coach, we decided to send the …

Marketing Monday: See My New Envelope

Scott CostelloAll, Blog, Featured, Marketing 15 Comments

I think I’m going to have to start calling the Marketing Monday series of posts Marketing Tuesday because it seems that’s when I have time to post it, haha.  I would, but it sounds better the first way.  After completing my 400 letters in 10 days challenge (I’ve still yet to get Aaron’s mailing info so I can send him his prize), I’m going to be doing a little Marketing Testing.  It is always wise to test new things with your mailers. …

Another Year Older And Another Year Wiser

Scott CostelloAll, Blog, Featured 3 Comments

I celebrating my 35th birthday this past week by taking off Monday and Tuesday from work to hang out with my wife and get some shelves built in my garage (I’ll take a picture of them when I’m done).  I also needed to buy a car because my BMW was about to run out of warranty and was too expensive to maintain with out it.   Think $190 for an oil change!!! I loved that car but it was time …

2 Week Challenge Update: Did I Do It?

Scott CostelloAll, Blog, Featured, Marketing 8 Comments

Over the past 10 days I challenged myself to complete 400 mailers.  At the time I wasn’t aware of all the obstacles and time sucks that awaiting me these past two weeks or I might have put off the challenge for another time.   If you have been following along the last few updates you know I had 141 mailers to complete the last two days to finish up my challenge.  So did I do it? You bet your ass I …

2 Week Challenge Update: 124 More Completed

Scott CostelloAll, Blog, Featured, Marketing 2 Comments

I wish I would have picked another 10 day period to challenge myself!  I’ve had so much go on this past week and a half it has been crazy.  Here is a quick recap of what had to get done in these 10 days… I’ve had 1 real estate meeting Snow storm that knocked out the power for about 12 hours 2 trips to the car dealer to try and fix a problem (not resolved  yet and will be going …

2 Week Challenge Update: 135 Down and a lot to go

Scott CostelloAll, Blog, Featured, Marketing 4 Comments

Well I got off to a rough start this week on my 12 day challenge to reach 400 mailers.   I got put behind right from the beginning on Monday when I’m not sure what the hell happened and got nothing done.  Tuesday and Wednesday I put together the 135 Mailers with great speed.  Here is the break down of the time it took me to accomplish the task… Create the Lists – 10 Minutes Scrub the lists – 20 …

Direct Marketing plans

Marketing Monday: 400 Mailers in 12 days

Scott CostelloAll, Blog, Featured, Marketing 16 Comments

The best way to keep your momentum going is to increase the amount of mailers you are sending out.  That will lead to more phone calls and more possible deals.  Once March 31st comes, my free time will change severely so I must step it up now.  I’ve got the will and I’m setting up a plan of attack. Monday: Print out 120 Letters and Envelopes and stuff them Tuesday: Seal, Stamp and decorate the 120 envelopes Wednesday:  Print out …

real estate investor contract addendum

Deal #2 is Progressing Slowly

Scott CostelloAll, Blog, Featured 5 Comments

About a month ago we came to a verbal agreement with a seller to buy a house.   Since that moment everything has been going at a snails pace.  This of course is because there is a lawyer involved who seems to not be making this a priority.  Besides taking a week to respond to anything we need from him he placed some addendums into our contract.  Non of which are terrible, but it just means the entire process will …

real estate investing webstes

Marketing Monday: You Don’t Need A Website

Scott CostelloAll, Blog, Featured, Marketing, Websites 4 Comments

This will probably come as a shock to people who have been reading my blog for a while.  I’ve written countless articles about creating websites for your real estate investing business saying that you should create a websites, squeeze pages and blogs.  I still agree with that but only in the right situations.  However, I say if you are trying to break into real estate investing with limited time and money, SKIP THE WEBSITE. For the vast majority of investors …

Real Estate Investing Lead Manager

Teaser Videos of Beta 5

Scott CostelloAll, Blog, Featured, Lead Tracker 9 Comments

Firstly, let me just tell you that I’m really excited about the new SI Lead Manager Beta 5.  I’ve learned a lot from using Beta 4 for that past five months.  There were things that annoyed me about it and there were some things I liked about it.  With Beta 5 I tried to eliminate all those annoyances in order to help me ( and also anyone else using the program). I can’t quite give a release date for when …

How’s My Real Estate Investing Blog Doing?

Scott CostelloAll, Blog, Featured 13 Comments

I’ve been blogging for over 3 years now.  It has been difficult at times coming up with topics and other times it has been very easy.  The funny thing is that there is a direct correlation between the difficulty in coming up with blog post ideas and how much I’ve challenged myself in real estate investing. When I start something new or push myself to progress to the next level, I find that there are no shortage of new and …

new deal

Huge Announcement

Scott CostelloAll, Blog, Featured 8 Comments

I just got back from my extended weekend trip to Niagra Falls.  The weather was cold and rainy, but we made the best of it and had fun anyway.  Two things amazed me on the trip, one was just how utterly impressive the falls are.  We took the Maid of the Mist boat ride and got to see the sheer power of the water up close and came away awestruck (and drenched).   The second thing that got my attention was …